Why Starbucks Failed in Israel

In: Business and Management

Submitted By dinicolastefano
Words 6270
Pages 26
Cand.soc /MSc in social Science
Leadership and Strategy in Service Management

03/05/2015

Stefano Di Nicola
CPR 081190-3523
Tomás Vaz De Carvalho
CPR 190491-4025

Leadership and strategic Management
Mini-Project
Why Starbucks failed in Israel?
COPENHAGEN BUSINESS SCHOOL 2015
Program: Cand.soc Service Management

N° of pages: 14
N° of characters: 30,946
Hand-in the 03/05/2015

1

Cand.soc /MSc in social Science
Leadership and Strategy in Service Management

03/05/2015

2

Cand.soc /MSc in social Science
Leadership and Strategy in Service Management

03/05/2015

TABLE OF CONTENTS

1.

Introduction ...................................................................................................... 4
1.1.
1.2.

2.

Problem Statement ................................................................................................ 5
Methodology .......................................................................................................... 5

Analysis ............................................................................................................. 6
2.1.

Cultural Analysis .................................................................................................... 6

2.1.1.

Introduction to Hoftede’s 5 Cultural Typologies Framework ..................................... 6

2.1.2.

Israeli culture vs. United States culture............................................................................ 7

2.1.3.

Cultural analysis - Conclusion ........................................................................................... 8

2.2.

Market Analysis ..................................................................................................... 9

2.2.1.
2.2.2.

Introduction to the S.W.O.T. Framework…...

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