Why Apple Is Such a Strong Company

In: Business and Management

Submitted By hilbienshahab
Words 397
Pages 2
We are living in the Information Era, where any information that we desire is just a click away. Technology has changed and revolutionized every aspect of our lives, from communicating with our loved ones to staying updated with the most current news. With the introduction of the computer and the subsequent widespread use of the internet, the world as we knew changed. Apple was a pioneer every step of the way with the development of the computerized world, introducing graphic user interfaces as a product for mass consumption. Today, our world revolves around computers, as they organize and keep track of every aspect of our society. The introduction of the smartphone, which Apple also helped pioneer with its iPhone technology, allowed the everyday consumer to walk around connected to the internet. While the introduction of the laptop has made the personal computer much more portable, the computerized tablet is steadily gaining ground as a much more portable computer than the laptop. While for several years Windows attempted to produce a viable tablet to sell, it wasn't until 2010 that a mass market for the tablet was created with the introduction of the iPad. In 2010, the iPad took the world by storm, accounting for nearly 100% of the entire market for tablets. Every year the market grows, and Apple accounts for 32.4% of a far larger market today.. From 2012 the market has grown 60%, with the iPad firmly ahead of its closest competitor, Samsung, who controls only 18 % of the market. Although tablets with the Google Android operating system are now more widespread than the Apple operating system, the iPad is responsible for 84% of tablet internet browsing, which indicates that iPad users are much more likely to connected to the internet and perhaps more likely to be repeat customers. The fact that Apple is the worlds most valuable customer brand lends strength to this…...

Similar Documents

Apple Company Analysis

...Apple Inc. Analysis Business Strategy The objective of this essay is to analyse the strategy of Apple Inc. By comparing their strategy to their vision, policy, goals and objectives we will get a better understanding ( Warnock Davies, 2000) of Apple’s choice of strategy. Mission: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings." Vision: "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them." The strategy of Apple Inc. is in line with their mission and vision. As they want to bring the best user experience to its customers through its innovative hardware, software, peripherals, and services. To realize this they make use of their unique ability to design and develop its own operating systems, hardware, application software, and services. Apple Inc. strives to make its customers masters of the products they have bought by enabling smooth customer interaction . They believes that continual investment in research and development and in marketing and advertising is critical to sales of innovative products and technologies. By this strategy of continual investment they try to continuously move forward and expand its platform for delivery of third-party content and applications. The Company’s strategy also includes expanding its......

Words: 477 - Pages: 2

Apple Visionary Company

...Toledo Cruz 20199666 “Homework 2” Strategic Management Instructor: Dr. Sibin Wu Master in Business Administration Wednesday, September 12th, 2012 Do you think Apple is a visionary company? Why? Do you think Steve Jobs built a long-lasting company? Why? Nowadays, who do not know Steve Jobs worldwide? There are probably thousands of people who don't know who he is/was, but certainly there is a higher percentage of people that somehow has had contact with any of Jobs geniuses creations or now they can get access to several content at affordable prices that can be found in iTunes, there are several products, that makes Steve Jobs a visionary man, he started along with Apple a technological revolution, bringing to life total new concepts starting with new words, earphones, music players, music by itself, computers, etc. Moreover, I would say there are just few companies as visionary as Apple, from its very beginning the founders, Steve Jobs and Steve Wozniak, knew what they were doing and what they wanted to do next. Even though, this tech company doesn´t have a formal vision statement, is clear what they are doing, and they have a very well defined goal where they want to get, they just work every day in building the path. There are a couple of “quotes” that sometimes are described as Apple vision: "It's in Apple's DNA that technology alone is not enough. It's technology married with liberal arts, humanities that yields us the result that makes our heart......

Words: 748 - Pages: 3

Apple Company

...to note and credit companies and organizations that have played a vital role in today’s technological growth, progress, and success. One of the most important companies responsible for this success is Apple. Millions of people shop at Apple every day, whether it is to buy a laptop, iPod, iPhone, desktop, or even a television. Apple has become a big part of society. In my family, my brother works at an Apple store in the Florida area as a Geek Squad. It is for this reason that the corporation Apple, Inc. will be used for this course’s project topic. With the experience and knowledge of the company, my brother will assist me in gathering information and useful resources that is required research and understand this organization. Steve Jobs originally founded Apple Company in 1976 (Sanford, 2012). At first, it was a company that essentially created and produced computers and other electronics such as music players, cellular phones, and other merchandises. Throughout the past five years, Apple has and continues to connect the world with its innovative technology that has also worked its way into the science world. This corporation not only serves the United States of America, but the rest of the world as well. In the first years that Apple was created, it was not at all popular and famous, or even successful for that matter. It was up until the early 2000s that Apple started catching people’s attention with its technology (Sanford, 2012). In 2003, Apple introduced iTunes,......

Words: 817 - Pages: 4

Apple Company

...Apple Company Apple incorporation is an American company established in 1971 by Steve jobs and Steve Wozniak. The company’s headquarters are located in Cupertino, California. Apple Incorporation specializes in designing and developing computer hardware and software but has recently diversified into other consumer electronic goods. Apple Incorporation is the second biggest information technology company by revenue with an estimated revenue of US $414 billion. Apples’ success in the technological sector, stems from it’s; commitment in providing best computer and other electronic experience to its clientele by providing quality products from extensive innovation and creativity. This paper will examine some key ideas, strategies and concepts that this company employs in its operation that makes it a success in the information and technology industry. It will also discuss some of the lessons and ideas businesses need to incorporate into their operations, in order for them to realize success like Apple Incorporation. To begin with, Apple employs vertical integration and diversification strategy in its business operations. This strategy makes it hard for any other technological companies to compete with it. This is because this strategy makes apple to diverse its business operations but connect them into one big company (Adams, 2012). For instance, Apple has segmented its company into a software company, hardware company, retail company and services company. Most corporations...

Words: 1700 - Pages: 7

Apple Company Report

...Apple Computer, Inc Company Report I have chosen to do Apple Computer, Inc for my company report. Apple is in the computer software industry and in the technology sector. Apple is a very interesting company with its vast relationships with other big companies and also huge loyal customer base it has created over the years. From the buyer concentration aspect Apple has many relationships with huge manufacturing companies such as LG and previously Samsung for their iPhone and iPad displays. All the way to their partner in China called Foxconn which is the company responsible for employing Chinese workers to build Apple's devices. At the same time however though Apple has a huge seller concentration with selling its multiple product lines to the public. This includes iPhones, iPods, iPads, iMacs, Macbooks, vast accessories for their products, and Apple TV. Apple sells these various products through its massive amount of storefronts but also through partnerships with the major Telecommunications companies such as AT&T, Verizon, and Sprint to name the ones in the U.S. They do have partnerships with other Telecommunications internationally as well. The company operates in Cupertino, California and " The Company also sells its hardware and software products to enterprise and government customers in each of its geographic segments. The Company’s products are deployed in these markets because of their power, productivity, ease of use and the simplicity of seamless integration into......

Words: 2763 - Pages: 12

Apple Company

...ensure that you select a company for which you can find sufficient information to answer all the questions below. Section 1 – Background 1. Fully describe this company: a. Its name b. What are its business interests and its history? c. Who owns it? d. Who are its main competitors and how successful are these competitors in competing with this company? e. Who is on its board of directors and how is this board structured? f. From a search on news articles from anywhere in the world, give some examples of this company being featured in the popular press and the nature of this media coverage (how has the popular media influenced this company?). Section 2 – Stakeholders 2. Does this company exhibit a “shareholder” or “stakeholder” approach in its operations? 3. Who are this company’s key stakeholders, why are they “key” and how does this company manage its stakeholders? 4. How do these key stakeholders influence the company? Section 3 – Government and Civil Society 5. Describe how government has influenced this company, either directly or indirectly, and discuss whether this influence has been positive or negative. 6. Describe the public-private partnerships this company has with government and discuss the benefits accruing to both the company and the government as a result of this partnership. In the unlikely event your research shows that the company is not involved in......

Words: 832 - Pages: 4

Apple - the Company

...NANAK KHALSA COLLEGE OF ARTS, SCIENCE & COMMERCE APPLE INC. APPLE INC. formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers Under the supervision of: Sameer Velankar   Index Serial No. Particulars Page No. 1. Introduction 2. History 3 Management Board Steve Jobs 4. Apple Products 5. Apple’s comeback 6. Small Solutions & Alternatives 7. i Products 8. Acquisitions 9. SWOT Analysis 10. SWOT Analysis Conclusion & Recommendation 11. Strategic Management the Steve Jobs Way 12. PORTER’S Five Forces 13. Microsoft, Apple & Google 14. Fundamental Analysis 15. Financial History 16. Graph Analysis 17. Case Study: Apple’s lawsuit on Samsung, what happened? 18. The components of the lawsuit 19. Bibliography Apple Computer, Inc. The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune like place in Oregon located in an apple or hard. Apple co-founder and jobs pals, Steve Wozniak ,picked him up from the airport. On the drive home, Jobs simply said “ I came up with a name for our company- Apple”. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fits perfectly. INTRODUCTION APPLE INC.. , formerly Apple Computer, Inc., is a multinational corporation that...

Words: 24374 - Pages: 98

Apple Company

...Rehman Muzaffar Marketing project outline Apple Inc. * Financial Crisis * In 1996 Apple went through a huge crisis as share prices dropped. Shareholders and customers started to question Apple and the media portrayed them as a bad company to invest and buy products from. New products caused the company to do worst then ever and so Apple had to look for outside sources for help. * Apples competitor * Microsoft had always been doing well as a company and had been successful with software and products long before Apple. As Apple started to become successful and offer new products to the economy, so did Microsoft. In fact the competition has always been at an equal limit. But we years went by and both companies started to come up with new software and hardware, competition divided. * Products * Apple was known for its Macintosh desktops in the beginning. But as the years went by, laptops were introduced, and then iPhone, iPod, iPad, and itunes became available. There products continue to get more advanced every year as new products satisfy the economy. * Steve Jobs * Since the beginning Steve Jobs co-founder of apple had so much to offer. It was one of the biggest loses to apple when he died in 2011. But his legacy lives on, his ideas of Macintosh and other products had led apple to where it is now. Jobs also co founded Pixar and next. * Apple locations * Apple has become such a big company and their products are so widely used......

Words: 325 - Pages: 2

5 Steps to a Strong Company Culture

...5 steps to a strong company culture http://www.microsoftbusinesshub.com/News_and_Updates/5_steps_to_a_strong_company_culture Great leaders inspire. They pull in talented and high-performing staffers. But behind each leader you'll find something equally powerful: a company culture that motivates people to work hard and stay with the business. As long as you have a business, you have a company culture. Instead of leaving it to grow on its own, you can nurture it and make it into something that will breed loyalty and motivation. Creating a strong culture — one of fun, sharing, collaboration, and connection — can be done in five simple steps, according to Carol Skube, a Minneapolis-based human resources consultant. Step 1: Understand A strong culture is founded on more than just paid lunches or personalized parking spaces. Great leaders understand what is important to their employees. As a business leader, developing a strong company culture starts when you take steps to find out what motivates the people who work for you. The process of understanding starts with communication. Talk to your employees to find out what you both expect from the job, Skube says. This will help you clarify your expectations of your staff and, in turn, help you learn what motivates them. It will also send a message to your staff that collaboration and communication are important to your company. As you talk to your employees, you also will learn what's important to them. This understanding......

Words: 973 - Pages: 4

Why Is Apple One of the Most Valuable Companies in the World

...the kids’. However, he does remember sitting in the front garden talking and playing with a girl from across the road. When he told the girl he was adopted, she said ‘So does that mean your parents really didn’t want you?’ Jobs ran inside crying and his parents reassured him by saying ‘We specifically picked you out’. Job’s dad always tried to get his son into cars, which was his personal passion, but Jobs was never interested. Instead, his dad provided him with small, broken electronic gismos, which he took apart. Jobs always considered himself lucky to be growing up in Santa Clara Valley, a place where there were many other engineers and people who shared his interests. Jobs once called Bill Hewlett the founder of a rapidly growing company, HP. They talked for at least twenty minutes on the phone and by the end of the call, Jobs had secured a summer job and Bill said he would give him some spare parts to tinker with. In the war, Jobs’ dad was a coast guard. The ironic thing was, he could never swim. After the conflict, he wanted to find a wife and settle down in a house. Paul Jobs was an engineer at the time and mainly focused on fixing cars up. He was always a good bargainer at the counter because he knew what the part should really cost. He once saw a real estate agent making a fortune and he didn’t look that bright. He went into the nearest estate agent centre, applied for the job and completed all the mandatory assessments with ease. However, he fell to the bottom......

Words: 2926 - Pages: 12

Presentation of Apple Company

...1. General information. Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools. As of January 2010 the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold. Apple was started in 1976 by Steve Jobs and Steve Wozniak. Before they made the company, they had sold "blue boxes", which had telephone buttons on them. People could use them to make telephone calls from pay phones without paying any money. The company's first product is now called the Apple I computer. They were almost ready to sell it, but a problem happened. Steve Wozniak was working for the computer company Hewlett-Packard, and the papers that said he could work there said he had to give everything he invented to the company before he could do what he wanted to do with it. He showed the first Apple I to the boss at Hewlett-Packard, but they did not want his computer. Wozniak was free to do what he wanted to do with the Apple I. It was sold in......

Words: 1623 - Pages: 7

Financial Analysis of Apple Company

...Aburokba Susan Robertson Accounting 1A April 30 2014 Financial Analysis Apple I am not a huge fan of Apple products, although I am a big fan of their company. No matter what you read in the press or business press about Apple the fundamental business strategy at Apple is a financial one. Apple’s fundamental strategy is to squeeze as much profit possible from every sale it makes. Apple’s financial strategy is to maximize , a financial strategy that has been put to use since Steve Jobs returned to the company. However every thing great must have a downfall, Apple doesn't have much weaknesses but they might affect the company financially in the long run. One of Apple strengths is Customer loyalty combined with expanding closed systems. First, Apple now has a full range of apps, software and products that are linked and support each other. Second, new products and programs will be released soon (iTV), hence expanding the system. Third, Apple has a strong customer loyalty, which increases due to Apple’s closed system, which, in turn, is supported by customer loyalty. So the combination of Apple’s expanding closed system and customers’ loyalty increases competitive advantage. Apple is a leading innovator in mobile device technology. Apple has been chosen as the most innovative business in the world for the 3rd time in 2012. Company’s ability of producing innovative products is the strength the company builds upon and is able to bring the best products to the......

Words: 973 - Pages: 4

Apple as a Successful Company

...Final Project One: Apple as a Successful Company Apple has captivated the world of technology in a numerous amount of ways. There is not one place you can go, without seeing one of their products in someone’s hand or in their ears. It has become a necessity for teenagers to own one of the famous Iphones, Ipods, Ipads or even Iwatches. This company has taken something as simple as a cell phone and turned it in to a tool that can be used for pretty much anything from video chatting, navigation, maintaining a schedule, and of course its main purpose for communication. Executives at Apple ensure that they continue to hold the top spot in this technological based world and they are doing an outstanding job at doing so. As of 2013, Apples mission statement is as follows: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.” (Jurevicius 1) Apple has done a tremendous job in valuing and following their mission statement. The company has not failed to continue coming out with new products and innovating their current ones to be top notch. Apple also supports their retail locations and tries to make customer interactions and issues to be as easy as possible. Apple trains several......

Words: 1542 - Pages: 7

Apple Company

...The Operations of the Apple Company Name Institution Specify the nature, structure, and types of products or services of Apple, and identify two (2) key factors in the organization’s external environment that can affect itssuccess. Provide explanation to support the rationale. Apple remains as an American multinational organization which operates in assembling, designing, and showcasing PCs, advanced music players that are compact, versatile specialized gadgets, media specialized gadgets and programming nearby alternate administrations and application. The fundamental items that are offered by the Apple incorporate the Apple TV, the OS X, and the iOS working systems, iPod iPhone, and the Mac among others. The Apple items and services are thought to be novel and of high caliber. The interesting components of the items and administrations of the Apple make it favored by numerous purchasers (Apple Inc., 2014). Apple products are normally one of a kind in nature and offer a special utility to the clients. The Apples I Phone is a master-piece one and works and IOS which is regularly an in-house Apple's OS of the cell phones. There are no different cell phones that make use this OS consequently making the i Phones remarkable. Then again, Apples PCs utilize the Mac OS that is again is an in-house OS. Chemicals utilized as a part of the generation of the IPads and the IPhones have been observed to be a wellbeing risk (Apple Inc, 2014). Apple gets its supplies from......

Words: 1949 - Pages: 8

Apple Company

...Presentation Of Apple Company 1. General information. Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The company's best-known hardware products include Macintosh computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Final Cut Studio, a suite of professional audio and film-industry software products; and Logic Studio, a suite of audio tools. As of January 2010 the company operates 284 retail stores in ten countries, and an online store where hardware and software products are sold.                   Apple was started in 1976 by Steve Jobs and Steve Wozniak. Before they made the company, they had sold "blue boxes", which had telephone buttons on them. People could use them to make telephone calls from pay phones without paying any money. The company's first product is now called the Apple I computer. They were almost ready to sell it, but a problem happened. Steve Wozniak was working for the computer company Hewlett-Packard, and the papers that said he could work there said he had to give everything he invented to the company before he could do what he wanted to do with it. He showed the first Apple I to the boss at Hewlett-Packard, but they did not want his computer. Wozniak was free to do what he wanted to do with the......

Words: 381 - Pages: 2