Walt Disney Case Analysis

In: Business and Management

Submitted By rsox0310
Words 1120
Pages 5
September 29, 2013


The Walt Disney Corporation was founded on October 16, 1923 by brothers Walt and Roy Disney. They were primarily an animation studio before expanding their operations to include other ventures. The company became publicly traded on May 6, 1991 on the Dow Jones Industrial Average. The company has come under some criticism for its productions, which are mainly targeted towards children, for having overt sexual references hidden among them. Other accusations made toward the company include human rights violations for its various employees that manufacture millions of the products the company sells in its stores and theme parks. Despite some of these negative occurrences, the company brought in over $42 billion in revenue in 2012 and also employs almost 200,000 people.


Walt Disney Corporation has one of the most diverse venture portfolio of any company today. They own production studios, theme parks, television networks, radio stations, retail establishments and other things in all corners of the globe. The company maintains what can be considered as “modest” goals for themselves, which is to continue the Disney brand around the world, with a strong emphasis on the Asian market, which is not as strong as the company would like.


Disney is a moderate company externally with an EFEM score of 2.92

FINANCE: Disney is in a very strong financial position. With revenue totaling over $42 billion dollars and total assets over $75 billion, the Disney Corporation has a plethora of leverage to work with should it ever find itself with the need to.

MANAGEMENT: The number of employees taken care of by the Disney Corporation numbers close to 200,000, which can be…...

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