Twitch

In: Business and Management

Submitted By valanzi
Words 962
Pages 4
April 7, 2015
I have decided to do my research paper on the website ‘www.twitch.tv’ which has been rapidly growing in the last couple of years. Twitch is a website which features thousands of different ‘live streams’ by thousands of different ‘streamers’, which are viewed by hundreds of thousands of viewers throughout the day. The definition of live streaming would be the act of capturing live video and audio feed through the internet. What makes Twitch.tv unique is that it is the most popular live stream site for video game gameplay. From March 2014, there were over 45 million people watching and over 13 billion minutes watched every month (Ohannessian, 2014). It started as a small website by a group of a few friends, and within years it has become a billion dollar enterprise with no signs of slowing down and immense potential.
Twitch.tv didn’t always use the handle ‘twitch’, when it first started out it was called Justin.tv named after the co-founder and co-owner of twitch, Justin Kan. The original site Justin.tv was just a single 24/7 live stream of Justin Kan, pretty much like a reality television show (S.A.I.D, 2014). Eventually this led to people wanting to know how to be able to stream themselves and by August 29, 2011 it was rebranded as Twitch.tv and solely focused on videogame gameplay. Along with Justin Kan, Emmett Shear was a co-founder and when they shifted to Twitch.tv he became CEO (S.A.I.D, 2014).
The option to start streaming your own gameplay for any viewer to watch is really easy, you just make an account and download the appropriate software and you are good to go. At first streaming was mostly restricted to PC users because all you had to do was download a program, but with the new developments to new gaming consoles like PlayStation 4 and Xbox One it is now possible as they include the software in the system already. Recently Twitch has…...

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