In: Film and Music

Submitted By bhavneet
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Strategy refers to a plan of action designed to achieve a particular goal. The word is of military origin, deriving from the Greek word strategous, which roughly translates as general. Or Strategy is defined as the comprehensive (complete/broad) & integrated (included/ incorporated) plan to assure that the basic objective of the co or enterprises are achieved.

It focuses on how managers formulate and implement, and evaluate strategies or plans aimed at developing and maintaining competitive advantage. Here competitive advantage means “the reason some firms enjoy higher levels of performance than their rivals or competitors”

It includes planning & implementation. It is creative in nature. It is a dynamic & flexible program. It includes all the levels of Org. but maximum efforts are done by Top & Middle Mgmt. Its Life Span is Limited. It is Future Oriented or Forward Looking It offers Broad Guidelines or blueprints to be successful. Strategy is a well defined roadmap of an organization. (mission & Vision are defined).

The strategy statement of a firm sets the firm’s long-term strategic direction and broad policy directions. It gives the firm a clear sense of direction and a blueprint for the firm’s activities for the upcoming years. The main constituents of a strategic statement are as follows: a) STRATEGIC INTENT(PLAN/TGT/GOAL) An organization’s strategic intent is the purpose that it exists and why it will continue to exist, providing it maintains a competitive advantage. Strategic intent gives a picture about what an organization must get into immediately in order to achieve the company’s vision. It motivates the people. It clarifies the vision of the vision of the company. Strategic intent helps management to emphasize and concentrate on the priorities.…...

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... (6) B. Cc.war·d, The Stuart Age, 6. (London, Longman, 1980), Chapter' (7) These statistics are derived from an examination of the Company Reports, 1889 to 1898, the official docdmentation relating to the conflict and the Historical Manuscripts collection of the Zimbabwean National Archives, as well as from newspaper reports. A census held on 1 March 1895 recorded 1 232 white males and 164 white females in Bulawayo, and 507 white males and 88 females in Sali~.b'-Jry. The appendix to The "'96 Rebellions, p.122, states that the total po~ulation of Mashonaland in October 1896, including 22 police and 1 218 members of the rel ief force, was 2 736. The settler population of 1 497 comprised 765 men, 311 women and 421 children. James A. C. Mu tumbi rl,.l.}a, The r i s·e of set t 1 er power' in Sou thern Rhodesi a (Z imbabwe), 1889 - 1923, (London, As:.c.t! i a ted Un i versi C>' Presses, 1980) p.26, gives the following statistics: 1893 - 1 122 , 1 B95 - 4 863, 1896 - 2 737, 1901 - 11 032, 1903 - 15 000 whites. The African population in 1902 is estimated at 514 813. Cobbing, "The Ndebele", pp. 466 - 467, Appendi>: B, estimates the Ndebele population in 1893 to have been between sixty and eighty thousand people. These estimates exclude non - Ndebele people living in Matabeleland. See also Keppel - Jones, Rhodes and Rhodesia, (Pietermaritzburg, Universit~ of Natal Press, .._' 9 1:"':- 1 983) , p» :360 • (8) Plumer, An Irregular Corps, p.5, states that ther'e I/·.ler·e 1 in 400 men...

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