True Body Products

In: Business and Management

Submitted By babasaur
Words 641
Pages 3
Barbara Matuska
MAN4900
Team 4

Case 3: True Body Products

2. What steps should Shade take to increase the in-store shelf space of True Body’s products?

A few options for Shade to consider that will help increase in-store shelf space for her True Body’s product will involve marketing, contracting additional stores/chains to carry her products and involving the consumer through social media.

Marketing: This can involve developing a campaign with attractive displays strategically positioned in stores. Also, developing a series of different packaging to make brand stand out. Quarterly sales and coupons to increase brand awareness.

Expanding: Expanding to more locations and store chains would help build the brand presence in the market. Not limiting her brand to only “health cautious” stores but also make product available at convenience stores. Not everyone shops at Whole Foods, so make the product available beyond that limit of grocery store.

Internet/Social Media: Encourage the consumer to stay connect to the brand and products through social media – Facebook, Instagram, and Twitter. Create an online campaign that provides giveaways by using the #truebodyproducts. Establish a transparency of company and product to inform the consumer that they are committed the brand and what is stands for.

4. Write a one page memo to Janice Shade outlining the key components of a marketing strategy that will increase her company’s in-store shelf space and its sales.

| BMarketing Consulting | Memo To: | Janise Shade, True Body Products | From: | Barbara Matuska | Date: | March 15, 2015 | Re: | Market Strategy Recommendations |
Below please find my professional marketing strategy recommendation to accomplish your initiative to increase True Body products in-store shelf space and product sales.
Market Position/ Core Competencies:…...

Similar Documents

Body Product Divisions of World Wide Drugs

...Entr 3120 - Case Preparation Chart Name of the Case ______Body Product Divisons of World Wide Drugs__ Who is involved? Ahmed Diba-Controller Cheryl Kelly – President of Division What is the issue and/or problem? The problem was taking the 9.60 litigation costs off the report at the advice of Cheryl Kelly. The advice was to instead report it at the executive meeting which Ahmed Diba was not told about. Why is it a problem? It may not be ethical to not report this to the executive committee because it could change how successful the product will be or future lawsuits. What is the timeline? 1. Report is done with litigation costs included 2. Cheryl Kelly suggest taking it out and presenting it instead. 3. Ahmed Diba takes it out with 16.80 as the variable cost instead. 4. Executive meeting happened without Ahmed Diba one month later. Determine both relevant and irrelevant information from reading the case. Relevant Costs Litigation cost issues Lawsuits Irrelevant location What concepts (from the textbook) can be applied to the case? -Corporate Governance -Standards of Ethical Conduct for Practitioners of Management accounting and Financial Management -Breakeven to see differences in including and excluding litigation cost What are the options or alternatives? - quantitative analysis - qualitative analysis o pros o cons Other factors to considerg What may happen if the executive committee finds out about the......

Words: 273 - Pages: 2

Body

...Dietary Supplements Report Dietary supplements, do people need them? What are the benefits and/or risks of taking them? Does the government regulate them like they do prescription medications? Do dietary supplements help with diseases or ailments and do they have risks attached to them? Dietary supplements are vithgfdsaamins, minerals, herbs and other substances intended to improve the diet. They come in several different forms; pills, capsules, powders and liquids. (Dietary Supplements, 2012) There are proven benefits from hgfdsataking dietary supplements; when a proper diet is not followed daily the body needs dietary supplements to ensure it is receiving all the nunjhgfdstrients necessary to function properly. Vitamin D, A and calcium are necessary for bone health, they both help to keep the bones strong and they help prevent bone loss. Vitamin A also supports vision. Vitamin K helps in the clotting of blood. Vitamin E strengthens the immune system and assists in repairing deoxyribonucleic acid (DNA). Pregnant women may get a recommendation from their doctor to take a folic acid supplement to reduce the risk of birth defects for their child. Vitamin and mineral deficiencies can impair the body’s ability to heal and prothgfdsaect it; a multivitamin for anyone that does not eat a proper diet as recommended by the food pyramid is probably a good choice. The choice to take dietary supplements is an individual choice however; there......

Words: 281 - Pages: 2

Body Image

...Chal Crawford English 101/820 09 November, 2010 Assignment: Persuasion Paper Medias affect on Body Image Images of female bodies are everywhere. Women and their body parts sell everything from food to cars. Popular film and television actresses are becoming younger, taller and thinner. Women’s magazines are full of articles urging that if they can just lose those last twenty pounds, they’ll have it all the perfect marriage, loving children, great sex, and a rewarding career Why are standards of beauty being imposed on women? The roots are economic, by presenting an ideal difficult to achieve and maintain the cosmetic and diet product industries are assured of growth and profits. Take Kristen of River Edge, New Jersey, just like most girls at the age of 15 “she started to develop curves; she was disappointed that breasts did not follow” (Sweeney). Girls rose in a culture of celebrity obsession and makeover TV shows believe that a “shapely bust line” and a thin body will let them have it all. Women who are insecure about their bodies are more likely to invest in beauty products, new clothes, diet aids, and plastic surgery. It is estimated that the diet industry alone is worth 40 to 100 billion a year selling temporary weight loss, 90 to 95% of dieters regain the lost weight (BBC). American Society for Aesthetic Plastic surgery shows that the number of operations performed on 18 or younger have more than tripled over a 10 year period from 59,890 in 1997 to 205,119 in......

Words: 1251 - Pages: 6

The Body Shop

...The Body Shop International PLC, known as The Body Shop, has 1,200 products in 2,500 stores in 61[2] countries. The company, which has its headquarters in Littlehampton, West Sussex, England, was founded in 1976 by Anita Roddick and is now part of the L'Oréal corporate group. History In 1970, Anita Roddick (then Anita Perilli) visited "The Body Shop" housed in a car repair garage in Berkeley, California selling naturally-scented soaps and lotions called The Body Shop. The shop run by Peggy Short and Jane Saunders used natural ingredients, and helped to employ and train immigrant women. Six years later, in 1976, Roddick opened a similar shop in the UK, using the same business name, color scheme, and cosmetic lines. In 1987, Roddick offered Short and Saunders 3.5 Mio USD to change their shops name to Body Time. Until 1992 the rename was completed. [3][4][5]From its first launch in the UK in 1976, The Body Shop experienced rapid growth, expanding at a rate of 50 percent annually. The Body Shop stock was floated on London's Unlisted Securities Market in April 1984, opening at 95p. After it obtained a full listing on the London Stock Exchange, the stock was given the nickname "The shares that defy gravity," as its price increased by more than 500%. But the opening of Roddick's first modest shop received early attention when the Brighton newspaper, The Evening Argus, carried an article about an undertaker with a nearby store who complained about the use of the name "The......

Words: 599 - Pages: 3

Body Products Wwd

...Ahmed Diba is the controller of the Body Products Division of World Wide Drugs (WWD). It is located in Winnipeg, which is also the headquarters of WWD. Diba is helping develop a proposal for a new product to be called Vital Hair. This product is a cream to be rubbed on the scalp to restore hair growth. Cheryl Kelly, president of the division, and Diba are scheduled to make a presentation to the WWD executive committee on the expected profitability of Vital Hair. The fixed costs associated with the development, production, and marketing of Vital Hair are $25,000,000. Each customer will pay a doctor $98 per monthly treatment, of which $68 is paid to WWD. Diba estimates WWD’s variable costs per treatment to be $28.50. Included in this $28.50 is $9.25 for potential product litigation costs. Kelly is livid at Diba for including the $9.25 estimate. She argues that it is imperative to get the R&D funds approved (and quickly) and that any number that increases the breakeven point reduces the likelihood of the Vital Hair project being approved. She notes that WWD has had few successful lawsuits against it, in contrast to some recent “horrendous” experiences of competitors with breast implant products. Moreover, she is furious that Diba put the $9.25 amount in writing. “How do we know there will be any litigation problem?” She suggests Diba redo the report excluding the $9.25 litigation risk cost estimate. “Put it on the chalkboard in the executive committee room, if......

Words: 506 - Pages: 3

Body

...Body mass index (BMI), also called the Quetelet Index, and is a calculation used to determine and the amount of amount of body fat we have. Not everyone who is a little bit over weight will benefit from weight loss. However BMI is not a diagnostic tool. A person may have a high BMI. But to determine if excess weight is a health risk, a doctor would recommend they be further tested. These assessments might include skin fold thickness measurements, evaluations of diet, physical activity, family history, and other appropriate health screenings. The use of BMI allows us to compare our weight status to the general population According to the BMI weight status categories, anyone with a BMI over 25 would be classified as overweight and anyone with a BMI over 30 would be classified as obese. It is important to remember that BMI is not a direct measure of body fatness and that BMI is calculated from our weight and height which includes both muscle and fat. As a result, some people may have a high BMI but not have a high percentage of body fat. Highly trained athletes may have a high BMI because of their increased muscles rather than increased body fat. Although some people with a BMI in the overweight range from 25.0 to 29.9 may not have excess body fatness, most people with a BMI in the obese range is getter then 30 will have increased levels in body fat. The BMI number is calculated the same way for children and adults, the way it’s used to interpret the meaning of the BMI number......

Words: 317 - Pages: 2

Body

...Our Bodies in the Media In any civilization appearance has a huge impact on the daily lives, of those living in it. Some cultures favor piercings, others strength, some wear clothes, others do not. The contributing factors for how they appear, typically go back to traditional roots. Our culture in the US, although influenced by our history, now has to deal with an almost daily changes seen in the media. It is nearly impossible to keep up with what is “in” and how we are “supposed” to look. With so much advertising and media focusing on a particular self image, there is no doubt why so many people struggle with accepting their self image. Both males and females, are both affected by man different outlets. Whether it be a victoria secret magazine, a commercial,social media, or a toy figuring, there are a number of contributing sources to our image. Being a male myself, I can’t fully appreciate the relationship of a womans body image and the media, but I can get a pretty good idea based on observations and experience. Social media has become one of the biggest, if not the biggest influence on young people today. The fact that there many different words being created in reference to this, shows the impact it is having. For example the term “selfie” never existed before Facebook was invented. This effect can often often be seen as a negative, as Miribel Tran points out “Social media is prevalent in society today, and it has been scientifically linked with causing......

Words: 1107 - Pages: 5

Body

...Body Shaming In the Media Recent research on discrepancies related to distorting body image demonstrates how the media is a key variable in the recent increase of eating disorders. Up to 24 million people suffer from an eating disorder in the U.S. The constant exposure to these ideals in the media is closely related to increased body dissatisfaction and self-objectification, according to Kimberly Bissell of the Journal of Mass Media Ethics. Numerous research studies concur there is a lack of body-type diversity in most media forms. “Real Women Have Curves” and “Real Beauty” campaigns have been overwhelming the media, pushing for women to embrace their curvy figure. Does this send the message that women who are not curvy are not real women or do not have true beauty? In our culture, certain appearances are predisposed to certain stereotypes and health assumptions. Fat is automatically lazy, unhealthy, bad and out of control, while skinny is automatically productive, confident and healthy. Being thin comes with the positive connotation and association of success. Society often links success to being thin, further enforcing its social desirability, according to Kristen E. Van Vonderen and William Kinnally of the Journal of Mass Media Ethics. “It might be surprising to know that weight stigma hurts both thin and fat people,” stated Deb Burgard on the National Eating Disorder Association Website. “In my work with people of all sizes who are struggling with......

Words: 846 - Pages: 4

The Body

...connected organs that together, allow the body to break down and absorb food, and remove waste. It includes the mouth, esophagus, stomach, small intestine, large intestine, rectum, and anus. The liver and pancreas also play a role in the digestive system because they produce digestive juices. The endocrine system consists of eight major glands that secrete hormones into the blood. These hormones, in turn, travel to different tissues and regulate various bodily functions, such as metabolism, growth and sexual function. The immune system is the body's defense against bacteria, viruses and other pathogens that may be harmful. It includes lymph nodes, the spleen, bone marrow, lymphocytes (including B-cells and T-cells), the thymus and leukocytes, which are white blood cells. The lymphatic system includes lymph nodes, lymph ducts and lymph vessels, and also plays a role in the body's defenses. Its main job is to make is to make and move lymph, a clear fluid that contains white blood cells, which help the body fight infection. The lymphatic system also removes excess lymph fluid from bodily tissues, and returns it to the blood. The nervous system controls both voluntary action (like conscious movement) and involuntary actions (like breathing), and sends signals to different parts of the body. The central nervous system includes the brain and spinal cord. The peripheral nervous system consists of nerves that connect every other part of the body to the central nervous......

Words: 311 - Pages: 2

Body

...youth, who we hope to afford the opportunity to engage in active sports and recreation, as well as develop their skills and talents specific to the activity they wish to take part in. More specifically, we dedicate this project to the citizens of Santiago; we hope for the project to serve as the venue for events of the future. ABSTRACT I. PROBLEM AND ITS BACKGROUND A. INTRODUCTION A city’s identity can be related to the facilities and activities it offers. Whether it be from the festivals or products, or malls and restaurants, a city is visited due to the positive ambiance they give off. The City of Santiago is known for one of its programs, the Balamban Festival. However, despite the attraction potential of this celebration, the city still requires a few landmarks and/or programs for a much needed improvement. There are a number of methods to address the situation. From promoting cleanliness and citizen discipline to patronizing local products, the city’s attraction level may be improved. The group, however, proposes to create a city landmark. The landmark being a multi-purpose sports complex housing different facilities for various activities such as basketball, badminton, table tennis, volleyball, track and field, and dance among many others. The project is proposed in lieu of the ruined facility formerly known as the Antonio M. Abaya Coliseum. The group plans to supplement the city’s former coliseum with other facilities as stated above. In......

Words: 1633 - Pages: 7

Body

...Introduction 2. The Body & Muscle Groups a. Muscle Growth b. Physical & Psychological Benefits of Exercising 3. Weight Training: Anaerobic Exercise Mechanics & Impact on Muscle Growth a. Energy Transformations During an Exercise b. Investigating Torque in Weight Training c. Muscles Acting as Levers d. Impulse in Weight Training e. Intensity versus Speed 4. Protein Supplementation a. Protein supplementation b. Combining Protein Supplementation 5. Cellular Respiration & Effect on Weight Training a. Glycolysis b. Aerobic Respiration c. Anaerobic Respiration (inc. lactic acid) d. Carbohydrate Loading 6. Creatine Supplementation a. An Introduction b. Lab: Effect of Phosphocreatine on Lactic Acid 7. Anabolic-Androgenic Steroids a. Reactions within the Body involving steroids b. Side Effects of Steroid Intake c. Detecting Steroids in the Human Body 8. Conclusion 9. Works Cited 10. Miscellaneous Bodybuilding Page 2 of 59 I. Introduction Exercise (essentially any form of physical exertion which results in the contraction of a muscle) has become a widespread interest over the past several years, especially in areas of weight training. While exercise is generally intended to promote good physical health, bodybuilding more specifically concentrates on building muscle mass and many individuals in society today begin bodybuilding to present a good image of themselves. Many different companies have grasped on to this concept of muscle mass growth and have formulated products which......

Words: 17026 - Pages: 69

True Beauty

...Definition Essay Being truly beautiful is not just what you look like; true beauty lies in the way people act and think, rather than the way they look. True beauty cannot only be found in people, but also in places. Beauty is a very broad term. People as well as places can be beautiful. Everyone is unique in his or her own way, and I for one believe that that is simply beautiful. Beauty is defined by a combination of qualities present in a person that pleases aesthetic senses or brings about deep satisfaction. True beauty is an amazing characteristic to have. Unfortunately, the definition of true beauty can sometimes be shaken and distorted by society. Society often deems celebrities as perfect and beautiful. Society’s expectations of beauty are all wrong. In society’s eyes, you are only beautiful if you have an amazing body and your hair and makeup always look perfect, but they have it all wrong. Beauty does not have to mean the outside appearance. True beauty is what is on the inside. For instance, someone who is genuine, friendly, and giving can be very beautiful even if she or he does not have the perfect body. Appearance is only part of the definition of beauty. For example, Taylor Swift is an all around beautiful celebrity. On the other hand, Kim Kardashian does not really fit the beautiful term. This is because Taylor is beautiful on the inside and outside while Kim Kardashian was only made famous because of her appearance and wrong doings, not her talents or......

Words: 587 - Pages: 3

Body

...BODY DISSATISFACTION: ROLE OF THE MEDIA “I allowed Social Media to define what I thought of my own body, and now I realize that no matter how thin you are, no matter how beautiful you are, someone will always call you ugly because it is impossible to please the world.” (Demi Lovato, 2014). In today’s society young women are constantly struggling mentally, physically and psychologically with accepting their own bodies. According to the Gale Encyclopedia of Mental Disorders (2003), this trend started since the Renaissance period where self-starvation was practiced for religious purposes, however due to the growing influence of the Media, eating disorders have become more popular in the twentieth century and as a result the death rate has climbed horrifyingly (Frey, 2003). The Media has a heavy influence on how young women in the United States view and modify their bodies to achieve a perfect body type, however this ideology can lead to negative outcomes such as; low self-esteem, body dissatisfaction and eating disorders, as well as affect other spheres of life. In examining the role of the Media and the negative effects it has on an individual one can clearly see that the issue have gotten to the point where young women live a life where they are mentally tormented and pressured to achieve one body type. Media attacks the subconscious mind and imprint false images of beauty which in turn leads to downward social comparison and allows young women to feel insecure in their own......

Words: 1741 - Pages: 7

Body by Body

...Body by Body When people view art of course nudity is going to appear somewhere along the way. Many paintings and sculptures from Greek and Roman times almost always depict nude people or gods. But what are the artist's doing today? Some choose to recreate these ancient versions, others take a modern approach. Some of the things to consider when looking back at this art are the form, meaning, and the values. When looking at sculpture such as Antonio Canova's Three Muses or Daniel Edwards’s celebrity sculptures you can see the similarities and differences in their work. There are many different forms of art. Sculpture is one of the many forms and in the fifth century nude statues were seen as the perfect form of representation of the human body. Usually it was normal to see nudity in everyday life and represented a form of ideal, innocence, desire, or purity. In the sculptures Nymph and a Scorpion by Bartolini and Amanda Hall's Modern Sculpture of a Nude Woman show both movement and emotion. Both smooth sculptures have similar poses, hair pulled back and show subtle movement. Nymph is carved from white marble while the nude woman is sculpted out of metal or maybe a dark marble. Hall's sculpture fits in perfectly with the backdrop of the green trees and flowers along with the pond. I can imagine Bartolini’s sculpture placed in a grassy field as well. Even though one is modern and the other antique they are not so different. All works of art have different meanings; while......

Words: 722 - Pages: 3

True Tropical

...True Tropical LTD Edna Odish Dr. David Holness Roswell Campus Marketing Management April 25, 2012 Strayer University True Tropical Ltd A. Write about your company. 1. Write a detailed company background. Address the following items at a minimum for full credit: True Tropical was founded in 2004 by an immigrant named Edna Odish who came to U.S. in the same year. Once here, she noticed there was a scarcity in the variety of tropical fruits Georgia had to offer. So, in an attempt to satisfy the need for new flavors and provide the American market with more options, Edna came up with True Tropical. A company based on the delicious yet medicinal properties of the mysterious and versatile fruit known as Maranon. The Maranon was consider the fruit of the memory by native Indians and in the 1500 was used by the Portuguese as a buster drink after their long travels to and from Africa. The Maranon is also utilized as throat remedy and for could and coughs due to its richness in vitamin C. This is the main reason of our business creation, our company will always pursue the wealth been of our customer in return for high profit. http://www.unalmed.edu.co/~crsequed/MARA%D1ON.htm 2. Create a strategic mission statement. Our mission is to please our customers by providing them with a variety of healthy and delightful ways in which to enjoy the enchanting and tropical taste of the ancient Maranon while taking them to their own customs and......

Words: 1768 - Pages: 8