The Case of the Mexican Crazy Quilt

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Marketing Activities List
There are a huge spectrum of topics that fall under the term marketing. There is an equally large list of marketing activities that can be performed by entrepreneurs, marketing managers and media planners on a regular basis. It is important to categorize and schedule various marketing activities within a business to be certain your message gets out the way you want it to be heard. There are three basic categories of marketing activities that you can put on your to-do list.

Ongoing * There are certain marketing activities that must be performed on a daily, monthly or yearly basis over and over again. Activities such as advertising, direct mail, article writing, blog posts, online marketing and market research all fall under the ongoing marketing activity category. Ongoing advertising refers to placing ads in magazines, newspapers, on radio, television or billboards.
One-time
* Some marketing activities will only need to be used on an as-needed basis. Often, this means you will only delve into the activity once. Examples of a one-time marketing activity are new product creation and implementation, starting a referral program, writing a book, creating a new website, a seminar, webinar or other one-time promotion.
Idea Generation * Idea generation marketing activities are those which precipitate new ideas and concepts that can be used in your business. These include brainstorming by yourself or with team members, initiating joint ventures, visualization exercises, networking or visiting trade shows. Another method is to study your competitors for ideas that you can use and improve upon in your own…...

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