Target Case Analysis

In: Business and Management

Submitted By angiellanos
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TARGET: FROM “EXPECT MORE” TO “PAY LESS” * QUESTIONNAIRE 1. What micro environmental factors have affecter Target’s performance over the past few years?
Micro environmental factors are first of all their suppliers; this guys have a direct relation with their prices. In terms of fashion, designer clothing is known for being expensive and more qualified than normal, however this company has made partnerships that has facilitated their costs. This at the same time allows prices to be flexible and low. Intermediaries are another important factor in the Target’s performance given to the fact that they are responsible for spreading the word of good service and quality to others. Competitors influence as well because of the pricing and product strategies that they may apply and that could eventually affect Target’s sales. Media is also a huge influence in Target’s dynamic, anything that benefits or harms the company is news material whether it is on editorial opinions, websites, articles etc

2. What macro environmental factors have affected Target’s performance over the past few years?
The economic environment has definitely affected the development of Target’s income, this was explained in the case with the 2008’s crisis impact. After this anti ethical manipulation of the economy, people started having less and less acquisitive power, making them consider better their spending priorities. Also, there is the investment factor, when investors are affected by the crisis, the source of capital that Target has could be limited. The governmental factor is also a macro factor that could either limit or open opportunities for the company. Taxes are the best example, this legal obligation shortens the company’s income, and in the other hand the foreign policy is the one that determines whether to have an opened economy or not.

3. By focusing on the “Pay…...

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