Tanning Salon Marketing Plan

In: Business and Management

Submitted By kisbell
Words 1203
Pages 5
Kristen Isbell
1-888-PALM-TAN
kristen.isbell@palmbeachtan.com

Macroenvironment:

* Economic- Tanning is very seasonal with only around 30% of dedicated year round tanners; Inflation affects our business because rising prices causes disposable income to lose a lot of purchasing power

* Social- Tanning is a type of component lifestyle because people choose this service to satisfy their diverse needs and interests

* Technological- Tanning has evolved from laying outdoors to quick and affordable alternative sun tanning beds or immediate spray tans

* Political-Legal- Companies must fully disclose the risks of using a tanning bed; In Texas you must be 18 years or older

Competitive Analysis: * In the tanning industry there is no single player that sets the standard or prices

* Some of our competitors include Hero’s Fitness, Coconut Beach, and Katatonik Tans * Hero’s Fitness: located a couple of doors down from our Midland location is a popular gym that also offers tanning beds; this option is included in the membership fees but is not their primary business focus * Coconut Beach: Our biggest competitor has more beds than we do but on average our package pricing is the same and our beds are very similar; offers 20% off on lotions the 1st day; both open 7 days a week but their hours are not as long as ours * Katatonik Tans: A more basic tanning salon that is a little bit cheaper with not as many options; offers a single tan for just $7.00

Internal Environment:

* Marketing Objectives: * Launch a marketing/advertising campaign * Attract more members * Build a staff of professional employees * Increase revenue in the next year

* Competitive Advantage: * Only major tanning salon on it’s side of town * Competitor next door, Hero’s Fitness, is a…...

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