Strategic Content Marketing Tips

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Submitted By joan30
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Strategic Content Marketing Tips
One of the significant features of online marketing is content. However, methods are quickly changing, thus, it necessary that you know the right strategies for creating a good content marketing plan. Following are the 7 tips for strategic content marketing: 1. Know your target audience
To create a good content marketing strategy, it is necessary that you get to know your target audience or buyer persona by determining and addressing their needs. This is helpful in generating more relevant and useful content that your audience will definitely want to read. 2. Know the journey of your target audience
This involves the delivery of the proper content to the right audience. This is done by providing the right content at the right time when your target audience actually needs it the most. The marketing content must be aligned to the target audience and it must provide content that captures, educates, and aids the target audience in their buying journey at their own pace. 3. Personalize content
This is suggested if you want your target audience to relate in your content marketing. This can be done by basing your content on several personalized information of your target audience, such as their characteristics, their location, and the time they access the content. Another way of personalizing content is sending links of content snippets when circulating the content to your target buyer. You can then personalize the content based on their monitored interests. 4. Personalize a Call to Action (CTA)
This particular tip can increase your conversion rate in as much as 42% as compared to generic CTAs. One way of achieving this is to promote varied offers to a various target audience. You can also do this by basing your varied offers on pages visitors have watched. 5. Make Landing Pages and CTA
This fosters the target…...

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