Starbucks Analysis

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Submitted By kivchoi
Words 2629
Pages 11
Starbucks Porter’s Five Forces Analysis | |Rivalry | |
|Rivalry among existing competitors is high within the industry Starbucks operates in with | |
|major competitors like Costa, McDonald’s, Caribou Coffee, and Dunkin Donuts and thousands of | |
|small local coffee shops and cafes. | | | | | | |
| | |
|saturated in developed countries with a range of global brands such as Costa, McDonald’s, and | |
|Dunkin Donuts and numerous small local cafes and coffee shops. This situation presents a massive | |
|challenge for Starbucks in terms of increasing its revenues through attracting new customers. | |
|…...

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