Stakeholders of Mcdonalds

In: Business and Management

Submitted By IlmaH
Words 815
Pages 4
The Stakeholders.

Employee.
One stakeholder of McDonalds would be its employees. The employees are the internal stakeholders as they work in the company and have an interest and influence the way it is run. So anybody that works for McDonalds is a stakeholder. This could be from a part-time team member or somebody from the head department. It doesn’t matter as long as they work for the company.
McDonalds employees often have staff meetings with managers where they can talk about what they think is going well or not so well this is why employees are internal stakeholders as if they
Think something needs to be changed, they can influence this change to happen.

Customers.
Customers are also stakeholders they are slightly different from employee stakeholders though, as customers are external stakeholders this is because they don’t work for the franchises, but they still buy products from them so they have an interest in McDonalds. This means that every customer who buys from any McDonalds franchise is a stakeholder. Even if they only use McDonalds occasionally. McDonalds attracts customers of the type Adults with young children, young children, business partners and teenagers. Customers’ interests in McDonalds for many different reasons, one might be there choices given example vegetarian or non veg. Kids meal and Adults mean.one might be that they a promotional meal has come out. McDonalds is always looking for feedback on their products so if they get this from their customers they are more likely to keep the meal on their permanent menu, but if McDonalds didn’t get any feedback or the sales was low on the certain promotion they are more than likely to scrap it from the menu and not offer it again.

Suppliers
Suppliers are also internal stakeholders as they also work with McDonalds. McDonalds uses many suppliers for the things in their store, for…...

Similar Documents

Mcdonald

...McDonalds The route to fast food franchising Summary Concepts: Franchisee, business, restaurants, marketing, success, brand, suppliers, sales, standards, customers, Ray Kroc, market research, recognises, Football Association, staff. Summary: From extremely modest beginnings, they hit on a winning formula selling a high quality product cheaply and quickly. However, it was not until Ray Kroc, a Chicago based salesman with a flair for marketing, became involved that the business really started to grow. There are now more than 29,000 McDonald's Restaurants in over 120 countries. This case study examines the success of franchising and investigates the special three way relationship that exists between the franchisee, the franchisor and the suppliers. McDonald's is an example of brand franchising. Being their own boss in return, the franchisee agrees to operate the restaurant in accordance with McDonald's standards of quality, service, cleanliness and value. The cooking processes in McDonald's restaurants are broken down into small, repetitive tasks, enabling the staff to become highly efficient and adept in all tasks. There is no need to develop the product or do expensive market research. It begins with working in a restaurant, wearing the staff uniform and learning everything from cooking and preparing food to serving customers and cleaning. It recognises that the success and profitability of McDonald's is inextricably linked to the......

Words: 2081 - Pages: 9

Mcdonalds

...Five and dime stores weren’t big chain stores. That isn’t the case in 2012 though. A companies mission statement, vision and stakeholders responsibilities have great consequences on where a company’s future is leading. As does, the new rapid age of technology and information resources. It is always a constant race to the top and once you find yourself there, how do you maintain your position? A perfect example of this is the large fast food chain, McDonalds. In 1940, brothers Dick and Mac McDonald opened their first McDonalds restaurant in San Bernadino, California. In 1955, with the help of a franchising agent named Ray Kroc, they opened their second restaurant in Des Plaines, Illinois. Mr. Kroc purchased McDonalds in 1961 from the McDonalds brothers for $2.7 million. It was like wildfire from there, expanding to over 700 restaurants by 1965. In that same year, in celebration of their tenth anniversary, Mr. Kroc decided to offer stock to the public for $22.50 per share. Had someone purchased 100 shares in 1965 for $2,250, it would be worth over $7.3 million after it’s twelve stock splits. What has made made McDonald’s so successful? Ray Kroc’s mission statement for McDonalds was a simple one. He wanted the restaurant to be his customers favorite place and way to eat. Their mission statement hasn’t changed much over the years. “McDonalds vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality,......

Words: 1215 - Pages: 5

Stakeholder

...Part one A stakeholder is any individual or group who can affect or is affected by the actions, decisions, policies, practices, or goals of the organisation (Freeman 1984, 25). They have the interests in the activities of an organization and can be divided into internal and external stakeholders. In addition, there are different levels of stakeholders: primary and secondary. The level of stakeholders depends on the political, economic and social environment. Internal stakeholders are those from within the business, e.g. managers, employees and shareholders. In the Icelandic banks, the internal stakeholders are managers, staff and employees of the Icelandic bank, and there is no doubt that the owners are the most important stakeholders among all of them. The staff and employees get the paid from company directly and do service for them, that is why they are the internal stakeholders. The external stakeholders are such as suppliers, government, financiers which influence and are influenced by organization but are not its ‘internal part’ (business dictionary). The primary stakeholders are 300,000 British citizens and Icesave housing customers like David Pedrick and his wife, even though they just has a little interest in it,domestic creditors are also a part of external stakeholders. The secondary stakeholders are governments, the media, the pressure groups Liberty and the communities where organizations are nearby or located like Kaupthing Singer& Friendlander which is the......

Words: 893 - Pages: 4

Mcdonalds

...Financial Analysis of the McDonald’s Company Stock ticker symbol, exchange where traded NYSE: MCD Address of company headquarters McDonalds Corporation One McDonald’s Plaza Oak Brook, IL 60523 Company phone number: 630.623.3000 Company Overview The McDonald’s Corporation is a global company that conducts business in 117 countries. McDonald’s operates 32,737 restaurants and 26,338 franchises in the highly competitive fast food industry. Since 1940, McDonald’s has built a loyal customer base by continually dedicating themselves to customer service and providing high quality fast food for its customers. Presently, McDonald’s could boast of over 60 million customers and the company serves average of 64 million customers daily. In the United States, and other countries where McDonald’s is operating, fast food business is very competitive. Despite the competition the company is facing, McDonald’s has been able to record revenues of more than $16 billion in restaurants and revenues of more than $7 billion in its franchise restaurant business. McDonald’s operates in six geographical locations. The company business operations are in the U.S, Europe, Middle East, Asia-Pacific, Latin America and Africa. In the U.S, McDonald’s total revenues account for 34%. In Europe, the company total revenues account for 40% while in Asia/Pacific, Middle East and Africa (APMEA) segment, McDonald’s total revenues account for 21%. The company records a remarkable success in......

Words: 2764 - Pages: 12

Stakeholders

... Stakeholders Role Travis Green MGT 420 Managing Quality in the Supply Chain March 10, 2013 Stakeholders Role Stakeholders are the key assets in an organization because they can either affect or be affected by the way the organization operates. The level that each stakeholder is impacted varies from organizational layoffs to stock prices rising. Not all stakeholders are equal, and for this reason the level in which each stakeholder plays in the quality management process will vary, depending on the degree of involvement. The key relationships for an organization reach far beyond the relationships with its customer base to include relationships with its employees, as well as those with suppliers and partners, investors and even government regulators and other parties that may have any impact on the organizations climate or market that it operates in. A slight change in any of these relationships may cause an upset that can ripple throughout all the other relationships. Therefore, it is imperative for the organization to convince its investors to stay with the organization and keep their shares, employees to cooperate between each other, the organizations customers to purchase more products or services, and their suppliers to maintain a strong, reliable supply chain. Starbucks took to heart the concerns of it customers and shareholders regarding the presence of genetically modified material in their products. To set the customer and shareholders at ease, Starbucks......

Words: 551 - Pages: 3

Mcdonalds

...because companies will have to change their operation and ingredients in order to satisfy their customers; nevertheless there is a good side, McDonalds will reach another market that wasn’t reached before. Internal Analysis Once of the major problems faced by McDonalds and can clearly be seen in APPENDIX 3: Internal Analysis McDonalds Value Chain, is the lack of recruiters and led to a dramatic falloff in the skills of it employees. As we can see on APPENDIX 4: Competitive Advantage Building Blocks, McDonalds is very efficient. They have a systemization and duplication of all their food prep processes in every restaurant. This means that they successfully and easily adapt their global restaurants to appeal to the cultural differences. That effective system and easiness to adapt is a strong competitive advantage. Although McDonald has a strong brand recognition and a huge customer base their return on investment on 2008 decrease in comparison with 2007. (See APPENDIX 5: Internal Analysis Selected McDonalds Financial Results). Regarding the stakeholder satisfaction (APPENDIX 6: Stakeholder Satisfaction), the customers satisfaction is increasing because McDonalds made changes on their menus and customers are embracing them in a positive way. Strategic Issues for McDonalds One of the strategic issues that I identified for McDonalds is the lack of market focus. The market is rapidly changing and they need to develop or arrange their products and processes accordingly.......

Words: 6263 - Pages: 26

Stakeholder

...Stakeholders are people or groups of people who can be affected by, and therefore have an interest in, any action by an organization. The stakeholder concept is the view that businesses and their managers have responsibilities to a wide range of groups, not just shareholders. There are two different kinds of stakeholders; Internal & External Internal Stakeholders -These stakeholders are members of the organization: Employees Shareholders (who own the business) Managers and directors of a business External Stakeholders - These stakeholders do NOT form part of the organization but have a direct interest or involvement in the actions of the organization: Customers Suppliers Government Competitors Special interest groups Business decisions can have both negative and positive effects on stakeholders, but it is rare for all stakeholders to be either positively or negatively affected by any one-business activity. It is also possible for any one-stakeholder group to experience both negative and positive effects from the same business decision. This is why conflicts of interest between stakeholder groups with different objectives can arise. Unilever is the world's third largest consumer goods company. Its key stakeholders include: Customers Employees Suppliers Investors Government regulators Local communities Civil society organizations Academics and individual concerned citizens With some, such as our customers, employees, suppliers and......

Words: 316 - Pages: 2

Mcdonald

...McDonald How would you define the industry to be analysed? Is the industry global? Is the organisation mentioned Australian or overseas base? What are the key product and services segments in the industry that are mentioned in the article? Are you able to identify the stage of the industry life-cycle from the facts in article? McDonald’s Corporation operates in fast food industry with a large chain of restaurants in various countries. Unlike other restaurants, McDonald’s serves fast foods including hamburgers, soft drinks, desserts, milkshakes and French fries. McDonald’s was formed by two brothers: Mac and Dick McDonalds in California. The company experienced a fast growth, expanding to all the states in the United States before moving out to other countries. Today, McDonald’s is present in more than one hundred and twenty countries, serving the world market in fast foods. This article does not give much detail information about key product and service segments in the industry. Generally speaking, the key product in Fast food industry would be Hamburger, Fries and soft drink. And the services segment is general public. The stage of the industry Industry – Fast Food industry (Globally, based in USA) 1. Key product – 2. identifying the key service segment- Geographic – US, Europe, APMEA and Other countries (119 countries) Product segment- Hamburger, 3. What type of Organisation is McDonald McDonald is the world leading global food service......

Words: 8556 - Pages: 35

Mcdonald

...Introduction McDonalds is a very successful and famous fast-food restaurant in the world, the reason in being successful for McDonald's Franchise is about: Consistency, innovation and resiliency. At first, the characteristics of consistency. "If I had a brick for every time I've repeated the Phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them (Ray Kroc, 1955)". Kroc saw a business opportunity that simply cannot be resisted that he decided to offer McDonalds a chance to begin a brand new area in franchising their restaurant concept. “Quality, Service, Cleanliness and Value” as Kroc's motto to opened his first McDonald's in 1955 in Des Plaines, Illinois. Based upon the four concepts, as well as lessons he had learned from his initial years in operating the franchise. Customers know what to expect and can take effort in that knowledge when making decision on where to eat. These efforts towards process repetition and efficiency not only help McDonald's stay on top in a culture where producing at a fast-paced, and also set the basis for McDonald's success from the position of customers' expectation. Besides that, McDonalds keeps a good relationship with stakeholders is the key factor in the company's success as well. ''So we must think through what management should be accountable for; and how and through whom its accountability can be discharged. The stockholders' interest, both short- and long-term, is one......

Words: 2403 - Pages: 10

Stakeholders

...Stakeholders Introduction In this assignment I will be talking about two different businesses, Holly Lodge Girls’ College and McDonalds, and stakeholders involved with them and how they influence the businesses. Holly Lodge provides education to its customers, and some of their aims and objectives are being committed to academic progress and supporting students to the best they can be, and prepare them to be responsible citizens with a shared set of values and sense of community as well as compassion and responsibility etc. For McDonald’s they have many aims and objectives such as they’re committed to providing quality food quickly that their customers can trust with the best possible service, showing clear career paths to their employees that they can take, and helping out with the community and environment by litter picking for example. Stakeholders Stakeholders are an individual or group which is affected by a business, and has an interest in its success or failure and can be either an internal stakeholders i.e. employees, suppliers, managers; or external stakeholders i.e. customers, local community, trade unions. Customers Holly Lodge’s customers consist of its students and their parents. They both want good teachers and teaching environments otherwise they’re less likely to learn, with this they want the best grades possible so they can go on and get a good job and support themselves. Parents are also more likely to want the school to aid in teaching their......

Words: 2552 - Pages: 11

Stakeholders

...Stakeholders Merit Viewpoints of the stakeholders Local Communities. Interest Interest Low Low National Communities.Low Low Power Power | High High Customers.Pressure Groups.Trade Unions.Employees.Employer association. Suppliers (farmers). | Government.High High | Suppliers (branded).Owners- Shareholders. | Local Communities These are low interest, Tesco have many store closers. Whereas their stores may go into threat, this would lose jobs for people around the area but some others may become available. Tesco’s would have to make necessary cuts on the local communities to make big impacts on the national communities. If the store closes this would lead to cheap houses getting built but then people would lose out on jobs. National Communities These are interested in animal welfare charities. So this would mean Tesco would have to be transparent as possible. Customers These are powerful as these could affect the business in many ways. They could go to other stores such as Aldi, Asda, McDonalds, etc. They don’t have much say in the business but they have a choice where to shop. To keep them happy Tesco would have to consolidate what they have and keep it like that. Some facts about Tesco: 1. About 469,000 staff works for Tesco. 283,000 of them in the UK. 2. The firm has almost 15m Club card members in the UK and 7m overseas. Press Groups These don’t have high power but they don’t have low power either. These have many groups and animal......

Words: 533 - Pages: 3

Mcdonalds

...Managing Responsibility - What does this article tell us about quality and responsibility management and how we can integrate this into organizational processes? In terms of quality, the article tells us that, "companies cannot compete successfully without paying close attention to the quality of their products and services." With regards to responsibility management, it is said that, "Corporate responsibility is defined as the ways in which a company's operating practices (policies, processes, and procedures) affect its stakeholders, and the natural environment. Demands for enhanced corporate responsibility come from corporate critics, social investors, activists, and, increasingly customers who claim to assess corporate responsibility when making purchasing decisions. These demands go beyond product/service quality to focus on areas such as labor standards, environmental sustainability, financial and accounting reporting, procurement, supplier relations, environmental practices, and supply chain management." Quality and responsibility management can be integrated into organizational processes. by considering quality and responsibility before all else. For example, according to MIT, "activities like making a decision or approving an application are parts of many organizational processes." > http://ccs.mit.edu/21c/mgtsci/index.htm Therefore, before 'any' rules of order or decisions, organizations must first base or filter all actions through the lens of quality assurance...

Words: 566 - Pages: 3

Mcdonalds

...McDonalds: Operating in the Best Interests of Society or its own Profits? Marc Nettekoven Florida Atlantic University Professor Brenda Richey MAN 6937 December 7, 2011 Table of Contents Introduction 3 Company Changes 3 Competition 7 Consumer Protection & Regulation 8 Corporate Social Responsibility 10 Conclusion 11 Appendix 12 References 13 McDonalds: Operating in the Best Interests of Society or its own Profits? Today, there are numerous other fast food chains and similar alternatives for consumers to choose from beyond the option of McDonalds. Due to increasing levels of competition, rising concerns of food quality and increasing concern of obesity; operating in today’s globalized fast food society can deem to be a difficult task. McDonalds needs to broaden its narrow-minded focus on generating profits (expanding its location base) and adding more locations. The company needs to increase market share while building a good reputation by operating in, and contributing to, the best interest of society. When referring to society, it includes all stakeholders in the company, ranging from customers to suppliers. To realign its strategy and focus on ethicality and its responsibility as a corporation, McDonalds must involve all levels within the company, from top management to suppliers to franchise employees. Although operating in such a manner would require large levels of capital, the benefits to society as a whole would inevitably bring......

Words: 3107 - Pages: 13

Stakeholder

...Stakeholders, Shareholders and Wealth Maximization V. Sivarama Krishnan, University of Central Oklahoma ABSTRACT This paper attempts reconciliation between the two somewhat extreme views espoused by the shareholder wealth maximization paradigm and the stakeholder theory. The stakeholder theory challenges the basic premise built into corporate finance theory, teaching and practice. Corporate finance theory, teaching and the typically recommended practice are all built on the premise that the primary goal of a corporation should be shareholder wealth value maximization. Extant theoretical and empirical research in financial economics also generally accept shareholder wealth maximization as the normative and ideal goal on which all business decisions should be based. This paradigm assumes that there are no externalities and all the participants engaged in transactions with the firm are voluntary players competing in free, fair and competitive markets. A very different view is offered by what is loosely called stakeholder theory. The stakeholder theory posits that the focus on shareholders and firm value is misplaced and managers should be concerned with all stakeholders of the firm. The paper attempts to address what is felt as a lack of dialogue between the two camps. INTRODUCTION Corporate finance theory, teaching and the typically recommended practice at least in the US are all built on the premise that the primary goal of a corporation should be the......

Words: 4065 - Pages: 17

Mcdonalds'

...and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This led to the creation of a bigger drive-in which operated successfully and by 1948, the brothers had a made a fortune they never expected. The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The same year, in 1948 the model was about affordable dining for family who wanted to eat out. The “Speedy Service System” was also implemented that included an assembly line of sorts, a nine-item menu, and an all male staff. The operations were proven successful in 1952 ad the first franchise was sold to Neil Fox who opened a restaurant in Phoenix, Arizona and created the well-known golden arches of McDonalds. Fox had huge success with the store and the brothers were reluctant at first to begin a national franchise system, but soon realized that too many copycats were creeping up and they needed an advantage and a head start. Ray Croc joined the team as the exclusive franchise agent in the United States. Some of the problems and challenges facing the company is the increase in competition, poor management, bad marketing, and lack of response to the changes in the needs of franchises and customers. This resulted in the strategic issues that needed to be implemented to continue growing success for the company. Going global is critical in the expansion of McDonalds. Over the......

Words: 6520 - Pages: 27