Site Inspection Report

In: Business and Management

Submitted By 7enu7
Words 651
Pages 3
TO: Dr. Fike, CEO
FROM: Lamis Niggis
SUBECT: Site Inspection Report - Belk
DATE: June 27, 2013

The Location
This store is located in Valdosta, GA at the Valdosta mall. The mall is located on the intersection of Norman Drive and Saint Augustine Road. The mall has one of the highest visitor counts in all of South Georgia. Belk can be found on the west side of the mall in between Old Navy and JC Penny if you come in through the front mall entrance. I have included a map of the mall so that you will know exactly where it is.
[pic]

Customer Service
This Belk serves over 350 patrons while bringing in over $15,000 in sales on an average day. The average transaction takes 7 minutes and costs $45. ¾ of sales come from Belk credit card holders. Card holders enjoy many benefits that regular customers do not, including: special sale days, more coupons, tailoring, free shipping, and cash back. One negative is that at times due to not enough workers being present the wait times for a transaction can rise.
Décor
The store has white ceiling and walls with carpet on the areas containing clothing. The store in laid out in a way that I feel is somewhat cluttered and lacking space between the clothing racks. As I walked between the clothing areas I felt that I was rubbing shoulders with other customers. There isn’t any art or real design to the store.

Market Potential
The current demographics for Belk are centered on 35 year old White women. After speaking with the Men’s department manager Barbara Roberts there seems to be massive room for improvement in the market size. Youth and African American make up less than 30% of all sales. Males make up 17%, Latin Americans less than 10%, and Asian Americans less than 5%. With the Valdosta area steadily growing there is huge potential for…...

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