Seventh Generation Case

In: Business and Management

Submitted By vang3856
Words 558
Pages 3
Van Nguyen
Eng 100WB

Dear Seventh Generation staffs,
There is always a question in my mind after our meeting, is it “value or money?” I think in our thought, the answer should be in our company’s name “Seventh Generation.”
We did choose the name “Seventh Generation” because we believe in the Great Law of the Iroquois that states “In our every deliberation, we must consider the impact of our decisions on the next seven generations” (Grittell, Magnusson and Meranda 341). We have been building our company based on our differentiae – green house products and maintaining it since 1988. We did a good job in building our strong brand and a widely distribution in natural food stores and mainstream grocery stores. Should we overturn it – our decades work, to maintain our revenue and space shelf for just several months? Should we betray our customers’ belief while our identification of green products is our key factor to exist in a global market of household products nowadays? I prefer incurring losses of revenue and space shelf than losing our customers’ trust so my initiative is clearing the shelves and waiting for new formula wipes.
Imagine you are a mom, why do you choose green baby wipes although their price is always higher than the conventional one? Absolutely, you consider the benefits that those products can give your baby as well as environment. If it is the only reason you buy those products, what do you think if you find out that the products did not meet the sustainability standard as they were said? Please remember that the conventional wipes have some ingredients that are “unacceptable” to customers. If I were that mom, I would turn my back on not only the products but also the brand. If this brand can lie me one, there will be another one. I would question the preciseness of other products of this brand too. As a reminder, we are not only…...

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