Samsung Analysis

In: Business and Management

Submitted By wang0018
Words 348
Pages 2
What is the brand?
Let’s us look at the world's five hundred companies. We know that real brand that is as good as anything related to the competitors, besides there is also distinguished competitor feature.
For example, why do we have different consumers to choose this car brands. Such as: Benz, BMW, and Volvo. We may need to buy a Mercedes-Benz is a kind countenance, buy BMW's needed is comfortable, is the need to buy Volvo's safety, this would constitute its unique characteristics, which is its unique value proposition. With this value proposition of this enterprise will be able to survive and it is its core competitiveness.
I think that global Digitall is distinguished competitor feature to Samsung. I advocate that Samsung should run this campaign. Let its customers more deep to understand its corporate logo, culture, and mission.

Why am I in favor of Samsung to perform global advertising campaign rather than spend money on R&D. Let me give you a fact of heartache.
In the latest ranking world five hundred competitions which saw China's position stand higher and higher, increasing the proportion of total Chinese. World five hundred companies inside Chinese company accounted for 43 places. However another ranking, a hundred brands in the world where very sad to see that the United States 53, Europe 31, Japan 7, South Korea 4, China did not. China's economy surpassed Japan to become the world's No. 2. Volume is large, but China just economic big country, but definitely not an economic power country, because we do not have an international brand. “Chinese manufacturers” flooded the world, but we found the world has also increased degree of distrust for Chinese goods. Why? I think that first is quality, second is advertisement. At first aspect, Samsung is successful. However, we also know that different countries for its product have different level of…...

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