Rondell Team Paper

In: Business and Management

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Rondell Case Study 1

Running head: THE RONDELL DATA CORPORATION CASE STUDY

The Rondell Data Corporation Case Study
Russ Joseph
Ricky Sethi
Bonnie VanKampen
Michelle Woodley
University of Southern California

Rondell Case Study 2

The Rondell Data Corporation Case Study

The importance of both organizational design and culture are evident in analyzing the case study of the Rondell Data Corporation. By exploring the background of the problem, information regarding organizational functioning, the impact of organizational culture on the strategy and success of the company, and problem identification, recommendations can be offered. Possible solutions to the current dilemma at Rondell Data Corporation will provide an increased understanding of the role of organizational structure related to the improvement and overall performance of a company.

Background Bob Rondell started the Rondell Data Corporation in 1920. The basis for its inception was Rondell’s invention of several electrical testing devices, while on staff as an engineering faculty member of a large university. In 1947, the company entered into the radio broadcasting equipment market. By the early 1960’s, the company had increased its business to include data transmission equipment. The company had a reputation of being a source of high quality innovative designs and described itself as being able to “convert problems to solutions” in their sales brochures. By 1978, two major lines were recognized: broadcast equipment and data transmission. Broadcast equipment accounted for 35% of the company sales. Data transmission was also blossoming with increased demand for highly specialized and innovative designs. The size of the original payroll in 1920 is unknown, but as of 1947, Rondell Corporation had reached 100…...

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