Role of Advertising

In: Business and Management

Submitted By MatildaCardozo
Words 505
Pages 3
Role of Advertising

Advertising creates a communication relationship between the producer or the provider of a service and the target group or the consumers. The main task of psychology of advertising is to motivate the consumer to take the desired action, to buy the promoted product or service. That is why more and more sophisticated forms and tools for reaching the goal set by the advertisment creator are used. The aim of this study is to determine whether an individual's temperament plays a major role in favouring a particular advertising spot and to identify which type of advertising corresponds with the type of a consumer’s personality temperament. By means of this research, the existence of a relationship between temperament of individuals and their perception of various types of advertising spots (funny, calm, nostalgic, dynamic) was recorded. A successful advertisement should be aimed properly at a given group of individuals whom it should effectively reach. For that reason, psychology becomes an essential part in marketing and advertising strategies.

Advertising is a way of informing the public about the producer's own activities, products, services for the purpose of establishment, or increasing the market needs and thereby increasing the profit of a company which uses this advertising. It is a controlled communication process of a non-personal character which through mass media tries to introduce a specific object to the product and also affect its selling or acceptance. The retailer, the producer of the product or service communicates with customers through a variety of media define advertising as any form of a paid, non-personal presentation and promotion of products, services or ideas of a certain type, which uses press, television and radio broadcasting, external and other forms. According to it is one-sided and does not provide…...

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