Roast Cafe

In: Business and Management

Submitted By rozitabeliyad
Words 3207
Pages 13
Company Description
Rozita Beliyad the market creator of Rossi Roast Café will start a western café business in the 3th world country “Iran”. This company will be a unique one in the capital city of Iran called Tehran. This company is going to be funded primarily in the beginning by already existing family businesses. This café will be western style coffee shop for any group of ages people. This café serves premium quality food and beverages. The high quality popular coffee and food will be purchased from US.
Before the revolution in 1980’s, Iran used to be one of the westerns countries but now it’s one of the 3th world countries. It is been many years since then and this new generation wants the western style life. Rossi Roast Café will bring in the western style coffee shop for a new experience for people in Iran. This café will be designed and decorate western. It would have lots of arts and crafts. It will have classic music for people to relax and feel comfortable in café. This café is looking into 5 years to get expand.
Strategic focus and plan:
Rossi Roast Café mission is to make a difference in Iran and world-wide customers, and will provide high quality manner that has consistent taste, serving time and a different environment for customers.
Non-financial goals: * Provision of employee/consumer welfare * Critical activities to understand and meet the needs and wants of customer. * Customer satisfaction- this is a major goal for a business because it will bring in more customers to business when customers are satisfy * Have high trained employees that speak both Farsi and English. The employees get trained by the owner of Café. * High quality of coffee and food * Add a new product every 5-6 months. * Build a strong connection with customers by having good customer service and offering high quality products. * Create…...

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