Queen Latifah

In: People

Submitted By kwatson1218
Words 1041
Pages 5
Kiera Watson
Professor Hartman
English 1020
3 March 2015
CoverGirl
Sitting down to watch the television today is more than just enjoying your favorite program. Commercials are a huge part of today's television programming. Seldom can we sit down and watch a show on T.V. without interruptions of commercials trying to persuade us to buy something or send somebody our money. The people behind the production of commercials use glamorous objects to appeal to the consumers and to, in turn, provoke them to buy their product. It seems to me that the effectiveness of commercials today is augmented by the humor present in them; therefore, humor is the key element in creating a quality commercial. Although humor is a practical ingredient in commercials, producers use many other methods such as sexuality, sincerity, guilt, and culinary concerns to get their message across. Furthermore, the work that goes into creating a commercial is overlooked and must be viewed in a different manner. A commercial is an amazing component of advertisement. By definition a commercial is "an advertisement on television or radio" (Dictionary 175). One commercial only lasts an average of thirty seconds and, if run in a good time slot, costs anywhere from fifty-five to one hundred thousand dollars (Baldwin 2). Commercials usually have stars such as celebrities to provoke the consumer to buy their product such as CoverGirl. The CoverGirl ad includes a picture of Queen Latifah surrounded by a brown background with her green eye shadow. Queen Latifah has small brown eyes with long curly black eyelashes. She has a beautiful big smile with shiny white teeth. Queen Latifah also has a pair of silver hoop earrings dangling from her ears. The word “CoverGirl” is written in big bold white letters above her forehead, all to improve her appearance. “Queen Latifah” is written underneath to let the…...

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