Philips

In: Business and Management

Submitted By priyesh7741
Words 3721
Pages 15
A
Project Report
On
“The Organisational Structure, Marketing Activities & Goals and Strategy of PHILIPS”

Submitted to:
Dr. Rohit Singh,
Professor,
Principle of Management

Submitted By:
Priyesh Patel
Preet Shah
Nishit Deora
B.B.A – Semester – I (Block - I)

of Hospitality and Management

Contents Executive Summary 4
1 Company Profile 5
2 Mission and Vision 6
2.1 Leadership Statement 6
2.2 Mission 6
2.3 Vision 6
2.4 Brand Promise 6
2.5 Four Values 7
3 Goals and Strategy 7
3.1 Ambition for 2015 7
3.2 Healthcare 7
3.3 Consumer Lifestyle 8
3.4 Lighting 8
3.5 Priorities for 2015 9
4 Organisational structure 9
4.1 The Board of Management 10
5 SWOT Analyses 12
5.1 Strength 12
5.2 Weakness 12
5.3 Opportunity 12
5.4 Threat 12
6 Philips Competitors 13
7 Share Value of Royal Philips Electronics 13
Annexure 15
Reference 17

Executive Summary
Philips has been a leading brand in electronics in India and across the world. Philips with its wide range of products caters to the premium segment of the market. Philips faces intense competition, especially from the low-cost, local rivals of the market. With intense competition, Philips has to satisfy the various needs and demands of their consumers. This project targets at identifying the organisational structure, marketing strategy, market condition, and competitors with reference to Lighting, Consumer Lifestyle and Healthcare sectors of the company Royal Philips Electronics. Through this project we have found that Philips faces intense competition from the local rivals and the major market share belongs to the low-cost companies. Also, Philips has created an impression in minds of upper class people that it deals best in lighting products. For this project the data was collected…...

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