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MAS肯定很长的路要走。 2005年(10个月)的财政期间,金管局公布的超过十亿令吉的亏损 - 上最大的公司历史 - 它被期望创下RM1.7十亿更深的亏损全年2006年金融地位是如此的不稳定,我们只有几个月,直到2006年4月之前,我们跑出来的流动性。在PRO网络连接T和现金危机之后,我们在2006年2月宣布了业务重整计划(BTP 1)BTP 1是使用政府相关公司转型(GLCT)手册为指导开发,并有针对性地减少损失从RM1.7十亿至RM620亿,2006年达到5000万令吉,2007年亲科幻吨和的5亿令吉,2008年亲科幻t保持艰苦奋斗,彻底改变和艰难的决定,我们能够克服现金危机,以确保我们网络的uncial生存在2006年,实现了RM610万美元的纪录PRO网络连接吨9个月,今年至今,以2007年9月,我们现在的轨道上产生进一步PRO网络连接TS在2008年,我们成功了!我们已经证明了我们的利益相关者,民族和世界的,我们是一个成功的团队。然而,新的挑战织机摆在我们面前。即金管局将在行业面临的最大的问题是产能过剩。根据业内人士估计,约400加新飞机击中在2007年的亚洲太平洋C,印度和中东的天空,而另外400 PLUS是预计在2008年这一现象肆无忌惮的增长,将加剧市场竞争,并削弱我们的产量和亲牛逼科幻利润率。再加上东盟的天空自由化和油价上涨,金管局将与一切剩余平等,难免碰壁和失败严重,如果我们不改变自己。因此,当我们进入2008年以后,我们的重点显然需要转向确保我们未来的成功。这个阶段代表了最具挑战性却为MAS - 这才是真正的山,我们需要扩展。图表我们的道路开始向上,我们已经制定了业务转型计划(BTP 2)。该计划,本文件中列出,将建立在MAS路的5个关键推动力(见图表1),其中担任指导原则,为BTP 1。

全球航空业正处于动荡的状态,这是越来越明显,幸存者和肯定获胜者将不得不做出根本性的改变,以适应新的环境。 (MAS)报道过十亿令吉的亏损。本公布出来,同时一些地区的竞争对手公布了强劲的利润。其结果是不能接受的。一个真正的业务好转是MAS的当务之急。新的环境将继续命中MAS努力。该预测MAS,2006年惨淡的神色。事实上,在目前的经营假设,航向和航速,MAS可能会失败,耗尽现金在2006年4月和报告RM 17亿的损失在2006年的管理团队和员工,但是,坚信有能力改造业务,也的确最后超越预期。 MAS已经做了很多工作,以提高其性能超过了5年,确实是最后一年。 MAS有很多值得骄傲的地方,这项工作将成为他们成功的基础。凭着勤奋,彻底改变和一些艰难的决定,MAS可以肯定是一个幸存者和胜利者。自2005年12月初,管理团队一直致力于一项计划,建立关联委会采取了2005年的行动开始好转的发展。这些计划不仅将扭转亏损并返回MAS盈利,而且改造把公司建设成为一个强大和充满活力的机构一个是能够 经受住外部冲击,积极应对新的机遇。业务重组计划已使用GLC转型手册作为指导发展。它考虑的建议,手册中并适应这些在执行MAS在业务好转的背景下。该计划,本文件中列出,有五个核心推力,各由古老的MAS符号的象征尾巴。通过实现该计划将使MAS,实现万元500令吉净收入比2008年历史最高盈利MAS并处于有利地位,以进一步提高其净收入。在报告中,某些部分已被列为简单介绍一下马来西亚航空系统(MAS)。讨论的主要部分是关于企业(MAS)的历史很短,产业概述波特的五力模型来分析完成后,SWOT分析identifyspecific能力。在短暂的历史,公司远景使命和未来的管理服务质量的背景进行了讨论。这是马来西亚航空系统有限公司的马来西亚航空公司的使命,作为一个公司,为客户提供安全可靠的运输设施,如今在2014年似乎很难获得飞行MH307事件发生后的信任。

IMC的定义:
“整合营销传播是一个规划的过程中,执行和监控,创造客户关系的品牌信息”(邓肯,广告和IMC 2005原理:17)万邦“是的协调和整合所有的营销传播工具,渠道,和公司内部人士透露到,最大限度地以最低的成本“对消费者和其他最终用户的影响无缝程序(克洛和Baack,2007年,第8页)。

IMC的影响:
IMC扮演的所有角色
企业对企业(B2B)的相互作用。
营销渠道沟通。
以客户为中心的通信。
内部定向通信。

IMC的目标:…...

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