Submitted By Papersnv
Louis Vuitton or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through boutiques, high-end department stores, and through the e-commerce section of its website. For six years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand.The company operates in 50 countries with more than 460 stores worldwide. (1st slide)
The Louis Vuitton label was founded by Vuitton in 1854 in Paris, France. Due to his familiarity with wood, silk, and satin, he invented flat-topped trunks (с плоской вершиной), which were better for traveling than the traditional domed (выпуклые) trunks, established his reputation as a master luggage-maker. Vuitton began covering his trunks in grey canvas, which was both elegant and waterproof. After a huge success LV started to make shoes, watches, jewelry, accessories, sunglasses and books. (2nd slide)
The global luxury goods market can be separated into America, Europe, Japan, Asia-Pacific, and rest of countries by region. Overall, the major luxury goods consumption countries have relatively stable political environment in recent years. However, in southern Europe, the governments’ financial turmoil and austerity measures indicated an underlying weakening demand of luxury goods for local people. But the gap was filled by travelers from other countries. The import duty policy in different countries is another factor should be considered in the industry. The high import duty will be part reason of high price differences between different countries. Consequently, the grey market can be formed in the countries which have high price differences. (3 slides)
The major stores of LV are based in Europe, so the euro exchange rate will be an important factor to…...