Netflix

In: Business and Management

Submitted By yalileroa
Words 2422
Pages 10
COMPANY CASE

Netflix: Disintermediator or Disintermediated?

PRESENTED BY:
DANIEL RICARDO ORDOÑEZ 201312625
MARIA LUCIA PACHON 201311104
YALILE KATHERIN ROA 201313192

THE SABANA´S UNIVERSITY
BUSSINESS ADMINISTRATION
MARKETING
GROUP 1.2
2015

1. BACKGRAUND
Netflix is a company that was created from the need generated by getting movies to watch from the comfort of the house, although at that time the companies who led this market were Blockbuster and Redbox , but to get them you had to approach a local Blockbuster or go a supermarket or store nearby where a dispenser Redbox addition these had a specific time to be returned, if not met you could have a fine is found, Netflix identify these weaknesses in them and became its advantages as well when you wanted to watch a film could access the internet make your Netflix account and solicitabas the list of movies you wished to see them received and send you the movies , these could be the time you wished and return , so Netflix quickly gained the lead.

But with technological advancement and different devices that were created Netflix realized that people prefer to search online movies so they should not leave home or wait for them to arrive , so the company decided to create direct platform on which there are not only movies but also get series , plus Netflix decided also be associated with the different technological advances for these Netflix had already built into the device as we see when we buy a PlayStation Xbox one , a television with internet connection, plus also he decided to have his application so that users can also have Netflix on their cell or its tablets.

2. UP DATING

* 1997 Reed Hastings and fellow software executive Marc Randolph co-found Netflix to offer online movie rentals. * 1999 Netflix launches the subscription service, offering unlimited rentals for…...

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