Mr Joseph

In: Business and Management

Submitted By joemens12
Words 6731
Pages 27
The Impact of Social Media in Marketing Management
Journal of Business; ISSN 2233-369X; Volume 3, Issue 1, 2014
The Impact of Social Media in Marketing Management
Margaret JOHNSON**
The advent of the social media has brought about tremendous changes and advancement in the marketing process and has made it much better on the one hand and much worse on the other. However, nowadays, it has been widely accepted that social media is the next big trend in the marketing world and several studies have shown that these media or channels are often more effective than the traditional ones. Since the turn of the century, social media has steadily emerged ahead of the mass media as the most used media. Both print circulation and TV viewership have been falling consistently over the years; for instance, TV viewership has gone down almost 50% since 2002. In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight years (Edwards, 2013).
For marketers, this is a huge advantage because the rapid transition from mass to social media presents the opportunity to create impactful, relevant marketing messages. This data-powered personalized marketing approach is not only much more effective, but also more costefficient and scalable. Recently, social media has become a term synonymous with business marketing. Although still in its early stage, there is still so much to social media that businesses have yet to discover. Social Media is fast evolving as one of the most reliable ways to connect and stay informed about the most recent developments in a particular industry. It offers a platform for discussions and information sharing about anything and everything, helping users build their online identity and reputation and so much more.
This study…...

Similar Documents

Joseph Haydn

...Since the classical period, Franz Joseph Haydn is known to be the ‘Father of Symphony’ and the ‘Father of the String Quartet’. He was a divine composer and was able to create symphonies at different heights. Because of him, symphonies are extended in length and are an actual musical form. Haydn was very well-known at his time. It’s impressive to know that he had written over one hundred symphonies, more than any other composer! I think he is one of the greatest composers to have ever lived; to be able to be close friends with Mozart and teach Beethoven himself is an extraordinary thing. Mozart and Beethoven were the greatest musical artists during their time, so for Haydn to share his talents and teach them things shows that he was an amazing composer. He even had a list of string quartets dedicated to him by Mozart. Haydn contributed to the development of music tremendously. Symphonies were made before he began to write them but he created an orchestral repertoire out of them. Making music for a wealthy family, Haydn learned and became more skilled in his music. Being asked to compose music at the age of eighteen with only two violinists, a cellist, and a violist, Haydn perfected what is known to be the string quartet. He’s written many of them and since his day people challenge themselves to compose a string quartet, since it’s very limited with no other instruments. He was a kindhearted, optimistic, and a funny man. Haydn had a great personality and loved......

Words: 352 - Pages: 2

Joseph Andrews

...|collective enterprise |individual enterprise | |generalized setting in time and place |particularized setting in time and place | |rigid traditional structure according to previous patterns |structure determined by actions of character within a moral | | |pattern | The PREFACE-------Henry Fielding’s view of the “Comic Epic In Prose” and the purpose of writing Though Fielding was also known to write 'serio-comic', ironic introductions to his other works, but the Preface of Joseph Andrews defines it as "comic epic in prose." Fielding strategically advertises his authorship formally. Fielding’s purpose was aimed at inventing a new literary form, the "comic epic in prose" as he describes in his Preface: "…..differing from comedy, as the serious epic from tragedy: its action being more extended and comprehensive; containing a much larger circle of incidents, and introducing a greater variety of characters. It differs from the serious romance in its fable and action, in this: that as in the one these are grave and solemn, so in the other they are light and ridiculous; it differs in its characters, by introducing persons of inferior rank, and consequently of inferior manners, whereas the grave romance sets......

Words: 6118 - Pages: 25

Joseph Pulitzer

...Joseph Pulitzer Joseph Pulitzer was born April 10, 1847 he died October 29, 1911 Joseph was from Makó, Hungary he immigrated to the U.S. in 1864 then he moved to St. Louis . After Joseph’s father died his business went bankrupt and his family became pour. When he was seventeen years old he attempted to join the Austrian army, the British Army, and the Napoleon's Foreign Legion but had gotten denied because of his bad eyesight and poor health. Pulitzer came to serve in the American Civil War in the Lincoln Calvary from 1864-1865. Then he worked his way up to St. Louis, Missouri he only went there because of the German population, since he spoke perfect German and French but had a hard time with English. Joseph Pulitzer was really energetic, wild about seeking fame he was brilliant and independent. Since Joseph was really rich he was able to go to private schools and be tutored by private tutors. While Joseph was in chess he caught attention of the editor of a local German language newspaper after they had a conversation Pulitzer then ended up having a journalism job for the Westliche Post. Four years later he had been a hard working reporter with the owners that were having a problems with not selling a lot of newspapers he was also offered a big interest. In the newspaper which he sold about 30, 00 dollars profit and gave the owners there profit. Before he was a journalist he worked as a Mule tender, waiter, and hack driver and for several lawyers. Later in that......

Words: 1057 - Pages: 5

Joseph Stalin

...Joseph Stalin (Dzhugashvili) (1878 - 1953) - political, military leader, General Secretary of the Communist Party, head of the Soviet government. Was born on December 6, in the Georgian city of Gori in a poor family. There he studied in a religious school, then in Orthodox school in Tbilisi. Like Lenin, Stalin was one of the employees of the newspaper "Pravda". After his work "Marxism and the National Question", Lenin saw Stalin as helper in the solving of Bolshevik problems. From 1908 to 1910 Stalin was in exile in the town Solvychegodsk, and from 1913 to 1917 - in the village Kureyka. As a result of the February Revolution he became one of the leaders of the Central Committee, and after the October - he was appointed as Commissar for Nationalities. During the Civil War, Stalin was ordered to look after economic affairs in southern provinces. In 1922 he was elected as a General Secretary of the Central Committee. When Lenin refused from politics, power actually went to the Politburo (consisting of - Stalin, Trotsky, Zinoviev, Kamenev, Tomsk, Bukharin). At the XIII Congress of the Russian Communist Party, Stalin resigned, but by the decision of the majority he stayed. After taking over the power Stalin adopted a policy of collectivization, industrialization. Then began the cult of Stalin. Economic development was going according to the plan - Stalin was resurrecting heavy industry. At that time the collective farms were formed, there was cannibalization. As a......

Words: 323 - Pages: 2

Cheif Joseph

...designate separate areas for natives and settlers. Joseph the Elder (“Young Joseph’s” father) and the other Nez Perce chiefs signed a treaty with the United States establishing a Nez Perce reservation encompassing 7.7 million acres in present-day Idaho, Washington, and Oregon. The 1855 reservation maintained much of the traditional Nez Perce lands, including Josephs Wallowa Valley. The second event was an influx of new settlers caused by a gold rush led the government to call a second council in 1863.” Government commissioners asked the Nez Perce to accept a new, much smaller reservation of 780,000 acres (3,200 km2) situated around the village of Lapwai in Idaho, and excluding the Wallowa Valley.” In exchange, they were promised financial rewards and schools and a hospital for the reservation. One of the allied chiefs signed the treaty on behalf of the Nez Perce Nation, but Joseph the Elder and several other chiefs were opposed to selling their lands, and did not sign. Their refusal to sign caused a rift between the "non-treaty" and "treaty" bands of Nez Perce. The "treaty" Nez Perce moved within the new Idaho reservation's boundaries, while the "non-treaty" Nez Perce remained on their lands. Joseph the Elder demarcated Wallowa land with a series of poles, proclaiming, "Inside this boundary all our people were born. It circles the graves of our fathers, and we will never give up these graves to any man." The third event was when Joseph the Younger succeeded his father as......

Words: 1567 - Pages: 7

Joseph Conrad

...Joseph Conrad grew up in the Polish Ukraine, Polish Ukraine is a huge, fertile plain between the counties of Poland and Russia. Polish Ukrainewas a divided nation, that held four languages, four religions, and various of different social classes. Many of the families inethis area were Polish-speaking inhabitants, including Conrad's family. They belonged to the szlachta, a hereditary class in the aristocracy on the social hierarchy, combining qualities of gentry and nobility. Despite the areas poor state, residence in the had political power. Conrad's father, Apollo Korzeniowski, studied for six years at St. Petersburg University. Conrad’s father left before he had the chance to earn his degree Conrad's mother Eva Bobrowska, was thirteen years younger than Apollo. She was the only daughter in a family of six sons. After Eva met Apollo in the year 1847, Eva was was in love with Apollo's poetic personality and loyalty. On the other hand, he admired her lively imagination. Eva's family disagreed with the dating situation, the two were married in 1856 After the two couples got married, Apollo did not conduct much time for his wife. His main focus was his literature and political activities, which brought income into the house. He wrote many plays and social satires. Apollo works wasn’t known as much, but he had a huge influence on his song Conrad. Joseph Conrad is an Innovator in British Literature. His literature is influenced by his experiences in traveling to......

Words: 2006 - Pages: 9

Joseph Mccarhty

...Joseph McCarthy was born on November 14th, 1908 in Appleton Wisconsin. He was born into a Roman catholic family as the 5th of nine children. McCarthy dropped out of school at the age of 14. He then returned in 1928 to finish school, and attend Marquette University. He graduated with a degree in law. McCarthy then began his corrupt career as a circuit court judge. He quit and joined the marines in WWII. After the war he ran for Wisconsin State senate. He used propoganda about his apponent, Robert La foullete, to win the ellection. He used Robert not joining the war to ruin his reputation and win the election. McCarthy’s first term in the senate was unimpressive, and with elections soon, he started looking for ways to be sure he was re-elected. McCarthy’s friend Edmund Walsh suggested a crusade against communist subversives. McCarthy emerged on February 9, 1950 claiming he had a list of 205 people in the state department who were part of the American Communist Party. The American people went crazy and demanded that the accused be investigated. He investigated people for two years, relentlessly questioning government departments. After McCarthy investigated the government, he started accusing innocent citizens. He went against people who were criticizing him and discrediting him. McCarthy started on a downfall after he started accusing people in the military in October 1953. “The Army fired back at the accusations, sending information about McCarthy and advisors abusing...

Words: 370 - Pages: 2

Joseph Goebbels

...focus on the different military strategies and government policies, others discuss the individuals involved in the war and their influence on the causes and outcome of the war. Further on, historians tend to focus on the major leaders during the world: Churchill, Hitler, Roosevelt and De Gaulle. Nevertheless, some historians have paid close attention to those around these great leaders and discussed their influence over them and their respective government policies. Before the beginning of World War II, Adolf Hitler guided the Nazi party into power in Germany during the 1930’s. Hitler did not led Germany into war on its own, but with the help of a few close associates one of them being Joseph Goebbels. As one of the main directors of the Nazi Propaganda in Germany and other parts of Europe, Joseph Goebbels led Germany’s internal affairs during the war especially during the completion of most of Hitler’s objectives during his leadership. It is difficult to imagine Germany’s actions during the war without looking a Goebbels. He definitely changed the outcome of World War II by implementing public enlightenment policies to drive Germans against the Jews and other minorities as well as to encourage the German population to fight the Allies. Goebbels involvement in the war as Hitler’s most intimate allies made him one of the most important figures during the war, especially when discussing domestic policy. He succeeded in convincing Germans to continue to support the German Armed......

Words: 3182 - Pages: 13

Josephs Story

...Case Study: Josephs Story B. Assuming Joseph’s heart has stopped, what cellular processes and membrane functions are going to be affected by the loss of oxygen, blood glucose, and waste removal? The body needs the heart to always keep pumping, this is a vital part of the entire human body. When the heart stops cellular process is affected. All cells are burning up ATP. Carbon dioxide is building up in the cells and PH levels aren’t balanced. Glucose is needed to start the process for the glycolysis and oxygen is needed for mitochondria. Carbon dioxide is the byproduct and needs to be released. So the cells will begin to die and all transport pumps will come to a halt. Cells begin leaking, Na is leaking into cells and potassium is leaks out. The body’s cells will die if ATP cannot be sustained. C. Which Intracellular organelles have membranes included in their structure? How would the breakdown of the membranes of these structures affect the function of Joseph’s heart cells? Every intracellular organelle has membranes, with ATPase’s transferring calcium from the cytosol to the endoplasmic reticulum in cardiac muscle cells. Without the membrane the levels would just rise without channels in the membrane to regulate them causing an overload that would attack cytoskeleton. If the structure is broke down the hearts function is affected. Calcium and ATP will stop moving calcium from cytosol into ER of the heart muscle cells. The buildup of calcium causes protease to...

Words: 515 - Pages: 3

The Life of Joseph

...The Life of Joseph Joseph was born to Jacob and Rachel after she had been unable to have children for seven years. Joseph was Jacob’s 11th son, and his favorite, born when he was very old. Jacob made Joseph a beautiful robe that had many colors in it. Jacob would often send Joseph to spy on his brothers and to report back to him any behavior that was considered inappropriate. The brothers knew Joseph was watching them and their hatred for him grew even more for telling Jacob what they were doing. Joseph also had special dreams in which he could predict things that would happen in the future. When Joseph told the brothers of his dreams, they wanted to know what he could see. He told them that in the first dream, sheaves of wheat that belonged to them were going to bow to his sheaf. In the second dream, he told them that the sun, moon and eleven stars were going to bow to him. When Joseph was 17 years old, he worked with his brothers as shepherds. One day Jacob sent Joseph to see what the brothers were doing in Shechem. When Joseph got there, the brothers were nowhere to be found. A man told him where they were, so he went to Dotham to see what they were up to. Though he was trying not to be seen by the brothers, he was spotted anyway. Before he could reach them, they had already come up with a plan between them to kill Joseph. The brothers tore his robe off and threw him in a pit. Reuben had talked the brothers into throwing him in the pit instead of killing him so that......

Words: 2325 - Pages: 10

Josephs Story

...Josephs Story B. Assuming Joseph’s heart has stopped what cellular process and membrane functions are going to be affected by the loss of oxygen, blood glucose, and waste removal? If Josephs isn’t getting the oxygen that his cells need the mitochondria cannot produce any chemical reactions. This will cause the carbon dioxide in his body to not be removed. Glucose will start the glycolosis process due to the fact that there is no regulation. The body will also start to calcify since the calcium in his body can’t be removed (Gail W. Jenkins, 2013). C. Which intracellular organelles have membranes as part of their structure? How would the breakdown of the membranes of these structures affect the function of Joseph’s heart cells? All the intracellular organelles have membranes excluding the ribosomes. If the membranes started to breakdown the whole cell in turn would not be capable of performing its various functions. This then would mean that none of the organelles would be able to carry out their functions (Gail W. Jenkins, 2013). D. Two important pieces of information the instructions Joseph’s body needs to repair itself and his predisposition for vascular disease are both contained within the cell on which structure? They are both carried out within the cell, in the DNA to be exact. The DNA is found inside the nucleus of the cell. It has the predisposition within it and also the original makeup of the heart; therefore it has the instructions within it on how to......

Words: 493 - Pages: 2

Mr Joseph Conteh

...INSTITUTE OF PUBLIC ADMINISTRATION AND MANAGEMENT (IPAM) UNIVERSITY OF SIERRA LEONE RESEARCH PROPOSAL PROPOSED MASTERS-MPA PROPOSED TOPIC THE IMPACT OF STRATEGIC INFORMATION SYSTEM PLANNING AND IT’S ALIGNMENT WITH THE STRATEGIC PLAN OF THE ORGANIZATION A CASE STUDY: PARLIAMENT OF SIERRA LEONE (STRATEGIC PLAN 2009-2013) SUBMITTED TO: THE DEAN OF POSTGRADUATES STUDIES SUBMITTED BY: JOSEPH CONTEH INTRODUCTION Strategic information system planning (SISP) is consistently identified as the most critical issue facing the Organization. Leaderer and Sethi define strategic information systems planning as the process of identifying a portfolio of computer-based applications to assist an organization in executing its business plans and realizing its business goals. Strategic information systems planning also include the search for applications with a high impact and the ability to create- an advantage over competitors. The use of Information Technology associated with proper planning would increase business success within the organization. SISP is considered to be the best mechanism that would support the organization to assure that IT activities are attuned with those of the rest of the organizational needs. The paper will focus on such factors that will assist the organizations to success in the strategic information systems planning. Background Information to the Research area Over the years, some organizations have made technology decisions and......

Words: 1699 - Pages: 7

Mr Joseph

...Often times, it is the family who makes the decision for the terminally ill patient. They may choose to care for their loved one at home or place them in a group home. If the patient does not, however, have any family members to make those decisions for them, it may then be up to their physician. There may also be conflict between family members and the family and the physician because some family members may not agree with others on the decision made to care for their terminally ill relative. Some members of the family may choose to care for them at home while the other think it is a good idea to just let them stay at a home because it makes it easier to balance their own family live as well as their ill relative but on a scheduled basis. The physican may suggest points that the family does not agree with even though the suggestion may be the best for the patient. When making the choice on the care needed for the patient, one must consider how flexible they can be when it comes for caring for the patient and balancing their own lives. In order to care for another, you must also care for yourself but better. When you make sure that you are taken care of in the best way, you can then care for someone else. For example, you did not get enough sleep the night before and as a result, you are cranky and sluggish while trying to lift the patient up to the bed as they are resistant. In the end, the family could end up fed up with the idea of taking care of the patient......

Words: 317 - Pages: 2

Joseph Ziggundu

...What are the issues staring at Joseph Ziggundu? What should he do? How should he go about doing them? General issues: * He is a management trainee and this is his first operating assignment. * There is a lack of information of UCC’s previous production or sales volumes, profitability, raw material needs, sales outlets etc. * KIDB did not specify an operating budget as it was recently saddled with extra businesses like UCC. * He is not aware of the processes followed in manufacturing the candles. * The quality of the candles depended on the precision of the manufacturing process. A small error in measurement would damage the candles. Hence care had to be taken during the manufacturing process. Finance issues: * The daily operating costs were not known. * Uncertainty about the value of the assets such as the mould frames, property etc. * The candles were under-priced compared to the surrounding areas as the Government had fixed the sales price of the candles. * Ascertaining the profitability of the company(and hence if the business is sustainable). * Determining the requirement of capital investment in the business. HR issues: * Details of the workforce like number and their skill level etc. * Relegation of roles and responsibilities. * Fixing daily working hours and the rigor of labor expected from the employees. * Fixing the daily wages of the workers. Marketing and distribution issues: * Meeting the high......

Words: 457 - Pages: 2

Joseph Stalin

...Joseph (Dzhughashvili) Stalin accomplished many achievements for the Russia people during his life time, unfortunately at the expense of many lives, and others he sent into exile, in gulag camps in Siberia. He was born in Gori, Georgia, the son of a poor shoemaker in 1879. Like most young Russian men, of Stalin time, he struggled to find his way, but after much hardship in Georgia. He grew to be anti-government and the Marxist ideas were his new found believes. Stalin elected President after Lenin death in 1924. “The Russian Revolution was a war between the Bolshevik (Red Guard), communist, and Mensheviks (White Guard)”, Frazee, C. A. p179. Joseph Stalin fought in the civil war Bolshevik, standing strong on his ideals of socialism was the only way Russian would survive. His authoritarian rule forced the Russian people to believe as he did that socialism the right way and capitalism was wrong. While Stalin was in power, his ruling strategies industrialized the country, communized their agriculture, and he made Russia a more active country on international affairs, he lead his country to a superpower. The early years of Stalin were the foundational years that gave him the true since of poverty, “an uptown boy, he distinguished himself in fighting, in Russian of the late 1880 and early 1890, Stalin at the age of fifteen adopted the Marxist ways” Davies, S. and Harris J P30. The ideas of Marxism, in the beginning, remained blind to the majority of Georgian’s country men. He......

Words: 1341 - Pages: 6