Motivations in Advertising

In: Science

Submitted By janicefoley
Words 551
Pages 3
Motivations in Advertising
By: Janice Foley
Psy/111
09/03/15

As we all know, advertisements are everywhere. Billboards, radio, television, on Social Media and even on vehicles. I have always kept an eye on Mcdonald’s commercials. McDonald’s, even though it is not very healthy for anyone, chooses great ways to advertise. They sometimes advertise commercials catering to people who eat salads, and want to eat healthy. Also, they advertise Happy Meals for the children. When they are advertising the happy meals, they bring out their famous Character, Ronald McDonald. He is sure to grab every kids attention. Next, they play some good music during the commercials and use vivid colors. This also grabs the attention of children. Lastly, they show what new toy comes with the meal. Most of the time it is something that is very popular. They also let you choose a girl toy or a boy toy. This makes kids love it even more.

The motivation for the ad agency and the marketing teams are to make sure that they grab the attention that is needed and they keep it. That is what brings the customers in. Also, the value of their product. Cannot make it to high, or people will not visit their establishment. They want to keep up to date on everything and stay trending. Even though the food is not good for anyone that consumes it in mass quantities, they want you to visit. Children are the easiest target for these types of places. The child sees the new toys that they have, they want it, they cry, scream and beg until the parent gives into them and they end up playing at play land and ultimately forgetting the toy that they so desperately wanted. Also, from time to time, they advertise games. Such as Monopoly. Promising that someone is going to walk away a millionaire if they collect enough of the right pieces. This means, people will go to the establishment…...

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