Mkt 500 Marketing Plan Assignment 03

In: Business and Management

Submitted By wildvaguy
Words 2405
Pages 10
MARKETING PLAN
Strayer University
Marketing Management – MKT 500

1. Develop the company's branding, pricing, and distribution strategy.
Bryan’s Tutoring service will leverage its competitive edge to gain market share. These advantages offer students significant values including individualized and group tutoring, specialized handout material, tutoring specific to courses and professors, and the ability for the service to explain difficult concepts using easy-to-understand ideas and examples. The last advantage, the Systematic Analysis Framework provides students with a problem solving approach that is useful to the current question as well as being applicable to all of the student's other courses.
The marketing strategy will seek to work closely with different professors enabling Bryan's tutoring to get a steady stream of referrals from the professors. The marketing strategy will also rely on focused advertising through the print media, spread across student newspaper advertisements, targeted flyers in campuses, posters in student areas and direct mailers to the students.
The sales strategy will be focused on converting students into customers. One facet of this strategy is the offering of periodic complimentary sessions, designed to be an introduction to new students who are unsure if they will benefit from tutoring. We expect to have a high conversion rate into paid students from these free sessions. (Bryan’s Tutoring Services)

2. Provide the following marketing strategy information:
The real key to this business is staying ahead of the changing student roster. It is important to get out and get seen by all of the incoming students. Testimonials by prior students are very helpful. A barbecue event or kickoff party at the beginning of the year would give students a chance to meet and mingle with tutors and get to know who to turn to, for help when they…...

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