Mercantile Credit Bank

In: Social Issues

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UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS
GCE Advanced Level

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MARK SCHEME for the May/June 2011 question paper for the guidance of teachers

9707 BUSINESS STUDIES
9707/31 Paper 3 (Case Study), maximum raw mark 100

This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes must be read in conjunction with the question papers and the report on the examination.

• Cambridge will not enter into discussions or correspondence in connection with these mark schemes.

Cambridge is publishing the mark schemes for the May/June 2011 question papers for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses.

Page 2 1

Mark Scheme: Teachers’ version GCE A LEVEL – May/June 2011

Syllabus 9707

Paper 31

Analyse the advantages and disadvantages for AC of greater use of electronic methods of communication. [10] Knowledge 3 marks Level 2 3 marks Two or more relevant points made or one point made plus knowledge of communication shown. 1–2 marks One relevant point made or knowledge of communication shown. Application 2 marks 2 marks Points made are well applied to case. Analysis 5 marks 3–5 marks Good use of theory to explain advantages and disadvantages. 1–2 marks Good use of theory to explain one side or limited use of theory to explain one or both sides.

Level 1

1 mark Some application to case.

Answers could include: Definition: the process of sending information from sender to receiver (plus feedback). Advantages: • Accuracy of…...

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