Memo for Volkswagen

In: Business and Management

Submitted By mingkong233
Words 483
Pages 2
STAKEHOLDER NEEDS
This section begins with a sentence or two summarizing what you are presenting in well-written paragraphs that follows. You will include the following information for each stakeholder group which requires research on the part of the writer.

Institutional Investors
The major institutional investors of Volkswagen are from Germany. The voting rights distribution of shareholders is listed below.

Current Voting Rights Distribution* (as at December 31, 2014) | 50.73% | Porsche Automobil Holding SE, Stuttgart | 20.0% | State of Lower Saxony, Hanover | 17.0% | Qatar Holding | 12.3% | Others |
(Source: http://www.volkswagenag.com/)

The company's top five preference shareholders have lost around 1.7 billion euros since September 22th, while its top ordinary shareholders, dominated by German sports car brand Porsche, the state of Lower Saxony and the Qatar Investment Authority sovereign wealth fund, have lost around 11 billion euros during this period(Reuters,2015). As the biggest shareholder of Volkswagen, Porsche Automobil has suffered a stock loss of 9.03 billion euro since the news of the emissions scandal broke (MarketWatch, 2015). The stock price of Porsche has slumped.

(Source:Yahoo Finance)
However, Volkswagen has been cooperating with its major institutional investors for years and has a close relationship among them. Although institutional investors suffered a great loss, Volkswagen still enjoy a high credibility among them. For those shareholders, they are concerned about the following items: * Volkswagen’s reaction to public, * Total estimated loss from this scandal, and * The adjustment of the management.

Individual Investors
Describe who this audience is in detail, include which topics this group needs to know, and show how it affects them. Explain your company’s credibility with this stakeholder group.…...

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