Mary Kay Marketing Plan

In: Business and Management

Submitted By inforjwm
Words 987
Pages 4
Mary Kay Cosmetics Marketing Plan
• Company Description
History of Mary Kay Ash retrieved from the Mary Kay website: Mary Kay Cosmetics was founded about 50 years ago by entrepreneur Mary Kay Ash. Mary Kay Ash retired from a successful sales career and decided to write a book for successful women. She decided to make a list from all the companies she worked for and put what they did right and what was done wrong. From this list she discovered she had a marketing plan for her own business. With her life savings and help from her 20 year old son she started a company that would allow women with open ended potential for success both personal and financial ("About mary kay, para 1" ) Mary Kay cosmetics are sold by direct sales force and independent beauty consultants. Her once direct sales company has now turned into the largest direct seller of skin products in the United States. May Kay Ash’s success came from her following the Golden Rule; do unto others as you would have them do unto you ("About mary kay, para 2" ). Her company fully supports and encourages teamwork, respect for others and fostering relationships built on trust, honesty and caring. Mary Kay is headquartered at Addison in Texas, the US.

• Mary Kay’s Mission and Goals
Mary Kay’s mission is to help women achieve personal growth and financial success, and to enrich women’s lives. Mary Kay Ash wanted to inspire women; one of her many motivation quotes reflects her mission and goals. This quote retrieved from “We do have a mission to share our lives and our energies, our hopes, our dreams our superior. …. Set a goal and do something about it every day ("Great mary kay, para 4" ).
Mary Kay Cosmetics will do this in many ways; by offering quality products to consumers, financial opportunities to their independent sales force, and fulfilling careers to their…...

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