Maruti

In: Business and Management

Submitted By Anurag99
Words 9770
Pages 40
Index

Abbreviations……………………………………………… 2
Executive Summary…………………………………………3
Chapter-1:Introduction………………………………………4
Chapter-2:Analysis of facts and figures of Maruti Suzuki….9
Chapter-3:Case study of Manesar plant……………………..18
Chapter4:Learnings………………………………………….29
Bibliography…………………………………………………35

Abbreviations
• MUL-Maruti Udhyog Limited
• GM-General Motors
• BSE-Bombay Stock Exchange
• NSE-National Stock Exchange
• ACMA-Automotive Component Manufacturers Association of India
• SIAM-Society of Indian Automobile Manufacturers
• CSI-Customer Satisfaction Index
• MDS-Maruti Driving Training School
• ITI-Industrial Training Institute
• OEM-original equipment manufacturers

Executive Summary
Maruti Suzuki India Limited is India's leading & largest Passenger car manufacturer which accounting for nearly 50 percent of the total industry sales. With a view to cater the demand of all types of customer the company has variety of brands in its basket i.e ranging from the peoples car Maruti 800 to the stylish hatch-back Swift, SX4 Sedan and luxury sports utility vehicle (SUV) Grand Vitara. The company has received ample awards and achievements due to its continuous innovations and technological up gradations. The company today is very conscious about safeguarding the environment from vehicle pollution which resulted in launching of its advanced K-Series engines. Despite of stiff competition, Maruti Suzuki India Limited is presently considered as the leading automobile giant due to its remarkable Economic, Environmental & Social performances. The object of this paper is to evaluate the Staffing Function of Maruti Suzuki India Limited with respect to labour policies.
Labour unrest in the country is steadily leading to violence. The protests of the workers against their employers are not confined to the peaceful…...

Similar Documents

Maruti Suzuti

...1) What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? India is now one of the largest car markets around the world, and Maruti Suzuki is the leader of this market. In the early 2000’s, Maruti Suzuki diversified: this car manufacturer and dealer added finance, leasing, insurance and pre-own car business. Maruti Suzuki was facing a big challenge: the explosive growth and the diversification were creating an information management challenge. Moreover, India is a very large country and the growth of Maruti Suzuki had to be followed by a better integration of the information management whereas it used various home-grown systems which were unable to communicate together and so needed huge staff to coordinate data. So to tackle these 2 related challenges – growth and efficiency- Maruti Suzuki chose to change its information management system and called Oracle. 2) What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor? Only on supplier: if the core business doesn’t rely on the IS, if it is a supportive activity The core of your competition is Is, you have to have many suppliers in order to stimulate competition and keep your competitive advantage. Working with a single vendor like Oracle has 3 main advantages: * You buy a complete suite and you know that all the components of your information system are able to communicate,......

Words: 316 - Pages: 2

Maruti Massacre

...July 21, 2012, Maruti Suzuki India Ltd has announced an indefinite lockout at their plant at Manesar, Haryana, after a general manager was killed and several others were injured in a violent confrontation between workers and management on July 18, 2012. The company ruled out importing cars to meet domestic demand and reiterated its commitment to its Manesar facility in the backdrop of persistent rumours that Maruti would shut down the facility once their plant in Gujarat was complete. In a statement, the company said the violence broke out in the evening when a worker beat up a supervisor on the shop floor. However, the employees union said "objectionable remarks" by the supervisor against an employee triggered the violence. Workers at the plant turned violent, attacking and injuring executives and managers in the office premises. At least 40 managers and executives are injured, and have been rushed to hospital. The attackers also set fire to property and damaged facilities. The sequence of events began in the morning with a worker beating up a supervisor on the shop floor. The workers' union prevented the management from taking disciplinary action against the worker. Maruti management claimed it tried to resolve the issue politely as members of the senior management met the union. During the talks, the workers allegedly attacked the members of the senior management, executives and managers. 9595856859-rh This version was contested by the union. Sarabjeet Singh, general......

Words: 2423 - Pages: 10

Maruti Suzuki

...What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? India is now one of the largest car markets around the world, and Maruti Suzuki is the leader of this market. In the early 2000’s, Maruti Suzuki diversified: this car manufacturer and dealer added finance, leasing, insurance and pre-own car business. Maruti Suzuki was facing a big challenge: the explosive growth and the diversification were creating an information management challenge. Moreover, India is a very large country and the growth of Maruti Suzuki had to be followed by a better integration of the information management whereas it used various home-grown systems which were unable to communicate together and so needed huge staff to coordinate data. So to tackle these 2 related challenges – growth and efficiency- Maruti Suzuki chose to change its information management system and called Oracle. 2. Only on supplier: if the core business doesn’t rely on the IS, if it is a supportive activity The core of your competition is Is, you have to have many suppliers in order to stimulate competition and keep your competitive advantage. Working with a single vendor like Oracle has 3 main advantages: * You buy a complete suite and you know that all the components of your information system are able to communicate, assuring transparency and efficiency. * Oracle has also a consulting service. Consultants perfectly know the product and are able to assist managers during......

Words: 290 - Pages: 2

Maruti Suzuki - Hrm Reasons

...Maruti Suzuki CHALLENGE: LABOUR MANAGEMENT RELATIONS & PRODUCTION QUALITY Maruti has been in the news for almost a year now due to large number of strikes, also resulting in lock out of the factory sometimes due to labour unrest. The company says that soon afterwards, there are large scale incidents of sabotage—such as doors falling off completed cars. HRM REASONS WAGES & OTHER BENEFITS: Differential wages payment system for the similar work performed for almost similar number of hours. A contract worker is paid Rs 7000 a month and a permanent worker’s pay is around Rs 18,000; Other than salary, a contract worker is not entitled to medical benefits that a permanent worker gets, or the bus service, again which only the permanent worker can use. Yet, there is apparently little difference in the specific nature of the job for both categories. Discrimination is to the extent that even the dresses for both the categories of employees are different. This sense of discrimination hampers the working efficiency of the employees thus affecting the overall production quality of the maruti’s product WHAT NEEDS TO BE DONE: The Company can continue to keep the contract workers as it is in the benefit of the company as the company has not to worry about the labour in time of slump or even when there is a high demand for the labour. But the company HR Policies should enforce the system where there is no discrimination of the wages between both the categories of employee. As......

Words: 1171 - Pages: 5

Maruti Suzuki

...BANKS IN ETHIOPIA? DR. DEEPAK KAPUR & ABEBAW KASSIE GUALU NEEDS ASSESSMENT OF EMOTIONAL INTELLIGENCE IN BUSINESS EDUCATION KRISHNA PRIYA & DR. K. S. CHANDRASEKAR CREDIT MANAGEMENT OF INDIAN COMMERCIAL VEHICLE INDUSTRY N. VELMATHI & DR. R. GANESAN EVALUATION OF PASSENGER SATISFACTION AND SERVICE QUALITY IN INDIAN RAILWAYS - A CASE STUDY OF SOUTH CENTRAL RAILWAY USING RAILQUAL M. DEVI PRASAD & DR. B. RAJA SHEKHAR A STUDY OF TERTIARY EDUCATION AND SHIFTS IN GLOBALLY MOBILE STUDENTS DR. Y. V. REDDY & D. M. DESHPANDE DIMENSION OF FINANCIAL PERFORMANCE OF CEMENT UNITS IN SOUTH INDIA - AN EMPHIRICAL STUDY (Z SCORE ANALYSIS) DR. R. SRINIVASAN & C. U. TIRIPURA SUNDARI AN EMPIRICAL ANALYSIS OF FINANCIAL LEVERAGE, EARNINGS AND DIVIDEND: A CASE STUDY OF MARUTI SUZUKI INDIA LTD. DR. SANJAY J. BHAYANI & DR. BUTALAL AJMERA SERVICES MARKETING DYNAMICS – AN EXAMINATION OF SPORTS SPONSORSHIP STRATEGIES OF U. K. MARKET DR. S. P. RATH, DR. BISWAJIT DAS & CHEF. ANANT BHAMKAR NPA’S SIDE EFFECT AND IT’S CURATIVE MANTRA DR. B. CHANDRA MOHAN PATNAIK, DR. IPSEETA SATPATHY & AROOP KUMAR MOHAPATRA THE ROLE OF EMOTIONAL INTELLIGENCE IN SELF DEVELOPMENT OF DOCTORS AN EMPIRICAL STUDY M. N. R. MANOHAR & A. V. SATYANARAYANA RAO RISK MINIMIZATION IN SPOT AND DERIVATIVE MARKET DR. SUBRATA MUKHERJEE & DR. SAMIR GHOSH IMPORTANCE-PERFORMANCE ANALYSIS (IPA) TO EXPLORE ORGANIZATIONAL CLIMATE – EMPIRICAL EVIDENCE SUBASHINI R & SAMUEL S GOA TOURISM: MYTHS AND REALITIES DR. HIRANMOY ROY SPIRITUALITY AND MANAGEMENT V.......

Words: 8102 - Pages: 33

Maruti Suzuki

...1. What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? The challenges facing Maruti Suzuki management prior to adopting the oracle suite is India at the time was one of the largest car markets in the world and Maruti Suzuki was the leader of that market. Maruti Suzuki then began diversifying their market by adding financing, leasing, insurance and pre-own car business to it. Due to the size and complexity of their organization, Maruti Suzuki was having a difficult time maintaining their explosive growth and was not able to efficiently managed their information management systems. Part of their challenge stems from the fact that a lot of their information systems came local home-grown systems in India and they were not able to communicate in sync which each other leading Maruti to have extra staff in order to coordinate data. 2. What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor? The advantages that Maruti Suzuki derive from working with a single vendor is when buying information systems, they will have a unified software that will be able to communicate and cut out the need for additional staff for coordinating data. Oracle also has a consulting service that can provide Maruti Suzuki managers with any information or knowledge during the implementation in order to have the transition smoothly switch over from the old information......

Words: 334 - Pages: 2

Maruti

... Maruti Udyog INTRODUCTION OF THE MARUTI UDYOG: * Maruti Suzuki India Ltd., formerly known as Maruti Udyog, is the one of the oldest car manufacturers in India. The company has written 28 years old history in the rich Indian heritage. * Maruti Suzuki India Limited is a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti-800 and Alto, to stylish hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. * Maruti Udyog’s inception came in the country in 1981 under the provisions of the Indian Companies Act, 1956. During this era, scooters or two-wheelers had a long waiting as industrial production was low in numbers. There were only two car models in the name of Indian car industry, Hindustan Ambassador and Fiat Padmini. Later, Maruti Suzuki made a successful move with its ever running Maruti 800 in 1983. With the launch of Maruti 80, Indian manufacturing and car industry saw a new dawn. * It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The...

Words: 4174 - Pages: 17

Maruti Case

...PANDEY 3. A STUDY ON ORGANIZATIONAL CULTURE WITH SPECIAL REFERENCE TO IMPETUS PRIVATE LIMITED, INDORE AKSHATA SHARMA, MEENAL GUPTA & ANAND TRIVEDI 4. GREEN MARKETING: A HOLISTIC VIEW AND CASE STUDY OF ONGC BHAWNA PAL & CHARU SARIN 5. A STUDY ON PRE-PURCHASE BEHAVIOR OF PROSPECTIVE CUSTOMERS WITH RESPECT TO ENTRY LEVEL CARS OF AHMEDABAD CITY KALPESH B. PRAJAPATI & REVATI C. DESHPANDE 6. AWARENESS AND KNOWLEDGE ABOUT BANKING FUNCTIONS AND ITS SERVICES AMONG SENIOR SECONDARY SCHOOL STUDENTS: AN EMPIRICAL ANALYSIS S. PRASANNAKUMAR & S. RAJKUMAR 7. IMPACT OF WORKING CAPITAL MANAGEMENT ON FIRM’S PROFITABILITY & LIQUIDITY: AN EMPIRICAL STUDY OF ASHOK LEYLAND LTD. JISHA JOSEPH 8. IMPACT OF CHANGING SOCIO-ECONOMIC CONTEXT ON BUSINESS: CASE STUDY ON MARUTI SUZUKI INDIA, MANESAR SHAMPA CHAKRABERTY 9. ECONOMIC BENEFITS AND VIABILITY OF USING HEALTHY RICE SEED TECHNOLOGY OVER FARMERS: A STUDY OF SOME SELECTED AREAS OF BANGLADESH DR. A.S.M. NAZRUL ISLAM & MONSURA ZAMAN 10. PRODUCT POSITIONING STRATEGY CAUSING SUCCESS OR FAILURE: CASES-BASED OVERVIEW DR. MOHAMMED RIZWAN ALAM & ANU DAMODARAN 11. EVALUATION OF EQUITY FINANCING AS A CRITICAL ELEMENT IN DEVELOPING INDUSTRIES: EXPERIENCE FROM NIGERIA E. I. OGBADA & IFEOMA OKWO 12. MERCHANDISE EXPORT PERFORMANCE IN ETHIOPIA FOR THE YEAR 2010 AND 2011 GIRMA NEGUSSIE 13. ROLE OF HUMAN RESOURCE PLANNING ON EMPLOYEES PERFORMANCE: A CASE OF KENYA PORTS AUTHORITY, MOMBASA, KENYA CHARLES KIMELI KOECH & DR. MOSES. OTIENO. 14. IMPACT OF TRAINING &......

Words: 9904 - Pages: 40

Maruti

...BANKS IN ETHIOPIA? DR. DEEPAK KAPUR & ABEBAW KASSIE GUALU NEEDS ASSESSMENT OF EMOTIONAL INTELLIGENCE IN BUSINESS EDUCATION KRISHNA PRIYA & DR. K. S. CHANDRASEKAR CREDIT MANAGEMENT OF INDIAN COMMERCIAL VEHICLE INDUSTRY N. VELMATHI & DR. R. GANESAN EVALUATION OF PASSENGER SATISFACTION AND SERVICE QUALITY IN INDIAN RAILWAYS - A CASE STUDY OF SOUTH CENTRAL RAILWAY USING RAILQUAL M. DEVI PRASAD & DR. B. RAJA SHEKHAR A STUDY OF TERTIARY EDUCATION AND SHIFTS IN GLOBALLY MOBILE STUDENTS DR. Y. V. REDDY & D. M. DESHPANDE DIMENSION OF FINANCIAL PERFORMANCE OF CEMENT UNITS IN SOUTH INDIA - AN EMPHIRICAL STUDY (Z SCORE ANALYSIS) DR. R. SRINIVASAN & C. U. TIRIPURA SUNDARI AN EMPIRICAL ANALYSIS OF FINANCIAL LEVERAGE, EARNINGS AND DIVIDEND: A CASE STUDY OF MARUTI SUZUKI INDIA LTD. DR. SANJAY J. BHAYANI & DR. BUTALAL AJMERA SERVICES MARKETING DYNAMICS – AN EXAMINATION OF SPORTS SPONSORSHIP STRATEGIES OF U. K. MARKET DR. S. P. RATH, DR. BISWAJIT DAS & CHEF. ANANT BHAMKAR NPA’S SIDE EFFECT AND IT’S CURATIVE MANTRA DR. B. CHANDRA MOHAN PATNAIK, DR. IPSEETA SATPATHY & AROOP KUMAR MOHAPATRA THE ROLE OF EMOTIONAL INTELLIGENCE IN SELF DEVELOPMENT OF DOCTORS AN EMPIRICAL STUDY M. N. R. MANOHAR & A. V. SATYANARAYANA RAO RISK MINIMIZATION IN SPOT AND DERIVATIVE MARKET DR. SUBRATA MUKHERJEE & DR. SAMIR GHOSH IMPORTANCE-PERFORMANCE ANALYSIS (IPA) TO EXPLORE ORGANIZATIONAL CLIMATE – EMPIRICAL EVIDENCE SUBASHINI R & SAMUEL S GOA TOURISM: MYTHS AND REALITIES DR. HIRANMOY ROY SPIRITUALITY AND MANAGEMENT V.......

Words: 8102 - Pages: 33

Marketing Strategies of Maruti Suzuki

...PROJECT REPORT ON “MARKETING STRATEGIES USED BY MARUTI SUZUKI INDIA LIMITED” Date: Place: INDEX SR. NO | TOPIC NAME | PAGE NO. | 1 | EXECUTIVE SUMMARY | | 2 | OBJECTIVE& SCOPE OF THE PROJECT | | 3 | INDUSTRY PROFILE | | 4 | COMPANY PROFILE | | 5 | THEORETICAL BACKGROUND | | 6 | RESEARCH METHODOLOGY | | 7 | DATA ANALYSIS AND INTERPRETATION | | 8 | FINDING & OBSERVATION | | 9 | LIMITATION OF THE PROJECT | | 10 | CONCLUSION & RECOMMENDATION | | 11 | BIBLIOGRAPHY | | 12 | ANNEXURE | | 1. EXECUTIVE SUMMARY Executive Summary: 2. OBJECTIVE & SCOPE OF THE PROJECT * OBJECTIVE OF THE STUDY 3.INDUSTRY PROFILE INDUSTRY PROFILE Indian Automobile Industry History and development The history of the automobile industry in India actually began about 4,000 years ago when the first wheel was used for transportation. In the early 15th century, the Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered automobile was created. The dream a carriage that moved on its own was realized only in the 18th century when the first car rolled on the streets. Steam, petroleum gas,......

Words: 1384 - Pages: 6

Maruti Case Study

...ANÁLISIS ECONÓMICO DE MARUTI | SUBMITTED TO:- SUBMITTED BY:-DR. R.L. CHAWLA GARIMA SUNNY ARYA RITIKA SABARWAL SWARAJ S. SIDHU YASHASVI YADAV | MARUTI SUZUKI INDIA LIMITED (MSIL). COMPANY AT A GLANCE HISTORY * Year of Establishment – 1981 * MUL was established by Govt. to meet the growing demand of personal mode of transport caused by the lack of efficient public transport system. * MUL launched Maruti -800 as its 1st car in Dec,1983 for Rs. 47,500 MERGER BETWEEN SUZUKI MOTORS CORP. & MARUTI UDYOG LTD. * Maruti Suzuki India Ltd. Is subsidiary of Suzuki Motors , Japan * MSIL has been the leader of Indian car market for over 25 years now. * The company has two manufacturing units located at Gurgaon and Manesar. * Number of employees >8500 * The company......

Words: 5048 - Pages: 21

Maruti Suzuki

...1. Before Maruti Suzuki adopted the Oracle suite their databases were because they were rapidly growing larger and the technology that hosted their data wasn’t keeping up with their growth. Their previous systems weren’t very flexible and were very inefficient. The systems required extensive training and offered low turn around times. 2. The advantages of the company moving to a single vendor is that all of their systems and databases will be compatible with each other which promotes flexibility and makes it easier for the company to expand. Possible risks of using a single vendor could include data loss if the system as a whole were to crash, also if the vendor goes out of business the system could go down. 3. The important business factors management used when evaluating Oracles offerings were, the need for the systems to be simple and easily scalable, the company needed the databases to run multiple processes on a single network, Oracles databases also had to be compatible with legacy systems. 4. Its important that a companies vendors can integrate with legacy systems because the company doesn’t want to pay more money to replace systems already in use, with the use of middleware the company can update old systems instead of crating new ones. 5. Some of the benefits management reported from using oracles suit of products included, data being available online almost immediately, as well as allowing multiple views of data and consolidating accounts......

Words: 252 - Pages: 2

Maruti Suzuki

...1) What were the business challenges facing Maruti Suzuki management prior to adopting the oracle suite? India is now one of the largest car markets around the world, and Maruti Suzuki is the leader of this market. In the early 2000’s, Maruti Suzuki diversified: this car manufacturer and dealer added finance, leasing, insurance and pre-own car business. Maruti Suzuki was facing a big challenge: the explosive growth and the diversification were creating an information management challenge. Moreover, India is a very large country and the growth of Maruti Suzuki had to be followed by a better integration of the information management whereas it used various home-grown systems which were unable to communicate together and so needed huge staff to coordinate data. So to tackle these 2 related challenges – growth and efficiency- Maruti Suzuki chose to change its information management system and called Oracle. 2) What advantages does Maruti Suzuki derive from working with a single vendor, Oracle? What are the possible risks of working with a single vendor? Only on supplier: if the core business doesn’t rely on the IS, if it is a supportive activity The core of your competition is Is, you have to have many suppliers in order to stimulate competition and keep your competitive advantage. Working with a single vendor like Oracle has 3 main advantages: * You buy a complete suite and you know that all the components of your information system are able to......

Words: 611 - Pages: 3

Maruti Analysis

...Financing of Cars In mid 90’s Maruti Suzuki adopted a new strategy which aims to provide finance to its customers. This helps the company to strengthen their brand value and to increase their market share. They aimed to target the middle class people who wanted to purchase a car but had very little exposure about financing it as at that point of time financing a car was relatively a new concept. Maruti has set up two joint ventures with Countrywide and Citibank which provide easy loan for cars. It helped the company to increase their customer base as people got an easy way to finance their cars. Extensive Network of Service Stations Proper servicing of the cars from the authorized service centre was one of the major worries of customers during mid 1990’s. Maruti provided them extensive network of service stations and their vast network of dealerships and Maruti Authorized Service Centers (MASS) had also contributed towards their massive popularity. Easy availability of Spare Parts It also make sure that Maruti service stations also act as sales point for original spare parts to the customers. Easy availability of service stations and spare parts proved to be a factor in low maintenance cost for Maruti cars. Effective manufacturing units of Maruti Suzuki proved to be a mile stone in Indian automobile industry. The state of the art manufacturing units and its different strategies to reduce the manufacturing cost proved to be one of the factors in cost......

Words: 404 - Pages: 2

Maruti Suzuki

...Maruti Suzuki India Limited a partial subsidiary of Suzuki Motor Corporation of Japan, is India's largest passenger car company, accounting for over 45% of the domestic car market. The company offers a complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans DZire, SX4 and Sports Utility vehicle Grand Vitara. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India and on 17 September 2007, Maruti Udyog Limited was renamed Maruti Suzuki India Limited. The company's headquarters are located in New Delhi. Maruti Suzuki is India and Nepal's number one leading automobile manufacturer and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The BJP-led government held an initial public offering of 25% of the company in June 2003. As of 10 May 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog. Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800, based on the Suzuki Alto kei car which at the time was the only modern car available in India, its only competitors-......

Words: 1820 - Pages: 8