Marketimg

In: Business and Management

Submitted By salolo
Words 492
Pages 2
What are the 5 models of consumer behavior? | 1. Marketing Stimuli
2. Other stimuli
3. Consumer psychology
3. Consumer characteristics
4. Buying decision process
5. Purchase decision | Wat are the 4 marketing stimuli of consumer behavior? | 1. Products and service
2. Price
3. Distirbution
4. Communications | What are the other 4 stimuli of consumer behavior? | 1. Economical
2. Political
3. Technological
4. Cultural | What are the 4 stimuli of consumer psychology? | 1. Motivation
2. Perception
3. Learning
4. Memory | What are the 3 stimuli of consumer characteristics? | 1. Cultural
2. Social
3. Personal | What are the 5 stimuli of buying decision process? | 1. problem recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. Post purchase behavior | What are the 6 stimuli of purchase decision? | 1. product choice
2. brand choice
3. dealer choice
4. purchase amount
5. Purchase timing
6. Payment method | What influences consumer behavior? | 1. cultural factors
2. social factors
3. personal
4. psychological | What are the 5 reference groups? | 1. Membership groups
2. primary groups
3. secondary groups
4. aspirational groups
5. dissasociative groups | What are the 8 personal factors which influence consumer behavior? | 1. Age
2. Life cycle stage
3. Occupation
4. Wealth
5. personality
6. values
7. life-style
8. self concepts | What are the lifestyle influences? | 1. multi tasking
2. time starved
3. money constrained | What are the 4 key psychological processes of consumer behavior? | 1. Motivation
2. Peception
3. Learning
4. Memory | What is Herzberg's Two-Factor theory of movtivation? | Behavior is guided by motivating and hygiene factors. | What is Maslow’s Hierarchy of Needs? | Behavior is driven by lowest, unmet need | What is Freud’s…...

Similar Documents

Marketimg

...1:0 Introductions There are many approaches in business today that managers can use to analyze the business environment such as SWOT analysis, PEST analysis, PORTER’S five forces analysis, four corner’s analysis, Value chain analysis, Early Warming Scans and War Gaming. However, many organizations use Michael Porter’s frame work to analyze business micro environment where the organization/company belongs. Business development managers/ Market Survey managers are mainly critical on analysis of competitive forces in the industry environment in order to identify opportunities and threats towards the organization so as to win the markets shares. As a case study, Buranyikwa Agro Farming Company Ltd uses Michael Porter’s framework of competitive analysis for its competitive advantages. 1.1 THE VISION To be a leading agro farming equipments and implements manufacturer in Tanzania, through manufacturing, developing and distributing affordable farming implements and equipments to small scale farmers across the country. 1.2 THE MISION To contribute to the ongoing economic and social development of Tanzanians through supplying specialized equipments and market them through an efficient and sustainable network where the farmers are provided with promptness and responsiveness. 2:0 Michael Porter’s Framework This is the approach which uses a process of conducting research on the business micro environment within which an organization operates. This theory is......

Words: 2617 - Pages: 11

The Ethics Problem in Marketimg Research

...Section 1: Introduction In marketing, issues such as price discrimination, cheating of customers, bribes, dishonest advertising, price collusion posed by competitors, overselling and unfairness to employees especially in prejudiced hiring and unfair remuneration, all present big ethical problems in business. These discrepancies are bound to happen since they occur during interactions among humans which is inevitable in marketing. The issue then is how to manage them and suppress them and their accrued consequences. A researcher is mandated to get accurate and reliable information from the respondents. They are at times lured into deceiving the respondents into not what the actual research actually entails. The act of lying or even cheating is ethically unacceptable. On the other hand, they may be too considerate about the interests of the respondents, thus collecting insufficient information that is not fit for the research. In this case it will be unethical in that they did not accomplish what they were mandated to do. •Section 2: Analysis of the situation Methodology In order to curb the problem of unethical behavior in marketing, we need to identify the major setbacks and situations during which ethics are not adhered to. With these then we can identify possible solutions for every one of it. The first one to consider is the credibility of a marketing research. The integrity of a research is usually hampered by activities such as deliberate withholding of......

Words: 1360 - Pages: 6