Market Campaign

In: Business and Management

Submitted By Eddytstar
Words 341
Pages 2
To: Christina Cawell
From: Teena Liao 300220178

I really like the Operation Christmas Child (Christmas Shoebox) campaign by Samaritan’s Purse International Relief, for giving children in less developed countries Christmas gifts in a shoebox like box. People can put in small toys, school supplies, hygiene items and a personal note to the children they are donating into the box. Then they choose who they are giving the gifts to, female or male and the age group on the shoebox labels. People can choose to wrap the box or not, but they must put in a minimum donation and shipping fee of $7 for each shoebox. I first learned about this campaign in December 2010, when I was in grade 10, my Japanese Teacher told the class about it and I liked it a lot. The Operation Christmas Child campaign has a target market for those who are kind hearted, mainly females, and those who have middle to high income. People with little to no income would not be able to buy gifts and pay $7 for shipment and donation. They might not be having the following group as a target market but they are targeted, they are the people who would like to get rid of small junk that they do not need, but do not want to throw it in the garbage or pay a lot of recycling fee for it. Samaritan’s Purse used marketing techniques like posters, brochures, word-of-mouth through kiosk (table stands) in small sized malls, through school relationships and their own web page, for people to get more information about the campaign and get shoeboxes for donation. In the Samaritan’s Purse website, information about Operation Christmas Child and group order forms for the shoeboxes, brochures, posters, banners and DVDs can be found, as well as other resources and access videos. I believe Samaritan’s Purse measures their success of the campaign by how much people getting and donating the shoeboxes to the children in less…...

Similar Documents

Mccafe Campaign

...in a competitive market. The McCafe campaign intents to target the young generation and adults by offering coffee products for a fraction of the price that Starbucks does. The purpose of this paper is to discuss the impact of the campaign on the internal and external stakeholders. It will identify the stakeholders’ needs specific to each category and it will finally provide recommendations to the existing campaign. Internal and External Stakeholders McDonald’s is a company “committed to providing choices, assuring quality and safety, delivering great taste, and sourcing in an ethical manner” (McDonalds, 2008). The main goal of the company is to earn the public’s trust. Every change or addition McDonald’s makes to its menu has an impact on its stakeholders. The company works with internal and external stakeholders to equilibrate a difficult set of social, ethical and ecological considerations. The stakeholders have a vested interest in the organization. The internal stakeholders are directly affected by the company’s stability and wages. The external stakeholders are a proactive part of the company but not employed in a direct way by it. In the big scope of things the McCafe campaign will add a new image to the existent one. The campaign does not impact all of the stakeholders in the same way. It represents an opportunity for suppliers of coffee grains to become part of a successful brand. It gives McDonald’s the chance to target a different market and generate......

Words: 992 - Pages: 4

Marketing Campaign

...The Old Spice “Smell Like a Man, Man” Campaign In 2010 the “Smell like a Man, Man” campaign was born. Proctor & Gamble (Old Spice’s parent company) launched this brilliant campaign in the United States, to market their Red Zone After Hours body wash for men. The main objective of the campaign was starting a conversation between men and women about body wash. Essentially they wanted to get people talking about their brand and to generate enough interest to boost sales. In order to achieve this goal, P & G did their market research and realized that 60% of all body washes are purchased by women. In order to increase sales, Old Spice would first have to win over female shoppers. Old Spice then hired former football player, Isaiah Mustafa as the new face behind their brand. He was the perfect spokesperson- funny, manly, and oozing with sex appeal. With women being their target audience, he became “the man your man could smell like.” By using a clever combination of short television ads, word of mouth and social media platforms like YouTube, twitter and face book, the “Smell like a Man, Man” campaign became one of the fastest growing and most popular interactive campaigns in history. To really appreciate the success of this campaign, it is essential to have some background information about the brand. Old Spice is an American male grooming brand that has been in existence since 1934. Given the longevity of the brand, Old Spice tends to appeal to an older......

Words: 1177 - Pages: 5

Campaign Plan

...Campaign Plan X- Newz Campaign Plan X- Newz Table of Contents Introduction 3 Debriefing 4 Target audience analysis 6 Media use analysis 7 Desk research 9 Communication Strategie 15 Concept of the core message 17 Promotion plan 18 Media planning 19 Financial budget 21 Appendix 1. Affiliation contract 24 Weekly chair person list: 26 Contact details 26 Appendix 2. Plan of action 27 Appendix 3. Interviews Interview 1. German Expat. 2 Interview 2. Vietnamese expat. 3 Interview 3. Expat Management travel/sport agency Australia 4 Interview Expat 4: travel/sport agency Australia 5 Interview 5. French expat 6 Interview 6. Italiaan expat. 7 Interview 7: Bulgarian expat. 8 Interview 8. Bulgarian expat 9 Interview 9. Greek expat. 10 Interview 10. Greek expat. 11 Introduction ‘’X-News, everything you need as expat’’ Starting up a new life in a different country can be really tricky. Image being all by yourself in a country you know nothing about. Of course you will image that this is hard. As you know, there are already a lot of expat centre’s, websites and meetings. There is only one thing missing in the expat- market! A radio show aiming at expats, the first one on the Internet. Aiming at this particular target audience we will reach out to a new unattended audience. Having the advantage of an unattended audience will create a significant chance of building a successful radio show. With taking this chance...

Words: 5820 - Pages: 24

Advertising Campaign

...Assignment 1 Advertising Campaign Mrk312 Consumers are more knowledgeable than ever before. The internet and the adaptation of social media through mobile devices have allowed the flow of information to travel faster than ever before. The worries of one consumer can quickly become the doubts of thousands if not millions within a short span of time. In terms of cancer and general human health, plastic has become an important issue. Plastic is a concern for both the environment and for the health conscious. Plastic is a synthetic material created by combining materials derived from sources such as petroleum, natural gas or coal. These polymers then must be combined with additives to give the finished product properties such as flexibility or toughness (Life Without Plastic and Mama Mundo Inc., 2013). The shelves of sporting goods stores and general retailers are lined with bottles that market BPA free, but that isn’t enough for some consumers. BPA free plastics still contain chemicals that can interfere with normal human functions. Many of the chemicals in the plastics are not know because they are considered proprietary information by the manufactures (Terry, 2011). With so many unanswered questions about the safety of plastic a market niche has developed consisting of consumers looking for alternatives to plastic water bottles. One material that has promise is stainless steel. Stainless steel water bottles do not require linings made from plastics......

Words: 1760 - Pages: 8

Campaign Contributions

...Introduction The slow evolution of federal campaign finance regulations, beginning with the Tillman Act in 1907, undercuts dramatic proclamations that Citizens United indicates a privileged where corporate interests trump the public interest and politicians do the will of the highest bidder. Corporations in the early twentieth century not only faced scattered and weak enforcement of the Tillman Act's contribution ban and thus no great deterrent to violating the ban, but also exploited glaring legal loopholes that allowed them to bankroll their favored campaigns with relative ease. Even after the enactment of independent corporate expenditure restrictions, corporations faced minimal barriers to political spending on television or in other national media. Until the FEC's creation in 1974, the ban on independent corporate spending on elections was not rigorously enforced. The relevant time frame for evaluating the decision's practical consequences is, at the very longest, the period after Congress substantially amended FECA in 1974. Campaign contributions as emphasized here discusses the ways in which contributions are made to influence new or incumbent candidates to support a particular agenda based on factors that impact the candidate personally, such as the raising of significant funds to help a candidate be re-elected, or environmental issues to even social issues are of concern. Since the last decade, millions upon millions of dollars have been spent in state......

Words: 4484 - Pages: 18

Campaign Strategy

...Campaign Strategy We are creating a new campaign strategy for our product Aik Cheong. This is to promote Aik Cheong and to bring it to a new level of competition with the other competitors. Our campaign strategy would be on newspaper and radio commercials which is the compulsory one. Not only that we also have put some effort to make more interesting method on promoting Aik Cheong, such as TV commercial, billboards, and some telemarketing services. This will either way help to promote Aik Cheong itself and also to make the product more recognizable in the market. As for the newspaper our team has chosen a theme which is more to intimacy with the coffee. There is a subliminal meaning behind it where it is not just intimacy with the coffee but also with your partner. Newspaper is one of the efficient ways to promote our product this is because newspaper is produced daily and everyone do read it to get the latest new. We are going to place our advertisement at the front page of the paper and also the last page of the paper. Where it will grab the people attention instantly. One of the newspapers of Malay and English newspaper will feature our advertisement on our product. Our team has chosen to publish the advertisement in NST and Berita Harian newspaper. The reason we choose this newspaper is because the rate of people reading this both newspaper has the highest rate. Other than that, the reason we choose both of this newspaper is because it is suitable with our product......

Words: 430 - Pages: 2

Campaign

...Altruism in Society Campaign and Presentation Demetrius Gaskin PSY/400 March 16, 2015 Richard Daigneault Altruism in Society Campaign and Presentation Two Elements of Persuasion communicating information to the public about domestic violence is obtainable in a variety of ways; to provide assistance to those involved in domestic violence; past, present, and future. How the message is interpreted is of the utmost of importance. In most cases, the art of persuasion can influence emotions in domestic violence, but it will also play a vital role in a successful campaign. Altruistic behavior helps maintain an environment of concern and helpfulness. Television and radio commercials will have people who care about a cause which can readily spread a wealth of information to the public actually. Non-profit corporations have individuals who are advocates of domestic violence and can create informative ways of reaching out to children by way of schools asking them if "members of the family" are upset at one another. Non-profit corporations can begin to display pictures, videos, and movies of individuals who have been abused by domestic violence. Case managers and social workers will be provided to ensure confidentiality. Not only is this information aided by children, but adults who care and just want to be a part of something that combats an evil will participate. Communities will be asked to participate also, a sufficient amount of persuasion will be used. There are......

Words: 331 - Pages: 2

Campaign Financin

...CAMPAIGN FINANCING Using financial clout to influence the outcome of an election is an age-old practice in America's politics, and all 50 states have published code sections that money is spent during such. These code sections are placed to provide both accountability and transparency. Elections and campaigns continue to become more expensive and the involved candidates are forced to seek funding from the private sector to cover these costs. The use of money to influence an election's outcome is seen as an expression of free speech by many. However, others believe that money has a corruptive influence on the candidates, which results in a net negative outcome. Each state, therefore, has the designated duty to regulate campaign finance either by imposing disclosure, by setting limits of contribution or by providing a system where elections are publicly funded, all these to promote political equality. I believe that campaign finance reform has failed to prevent corruption and to promote even political equality, and thus I oppose it. An article written in 2003 in the journal of economic perspectives published the results of a study of about forty peer reviewed studies that had been published from the year 1972. The study showed that more contributions had no significant statistical effects with regards to legislation; the legislators were staunch to stand by their beliefs, those of their voters and even stood by their parties. A corrupt legislator will not be swayed by the......

Words: 1126 - Pages: 5

Pr Campaign

...CEC - PR campaign 1. Problem identification: Following surveys conducted the company decided to put in place the present PR campaign in order to change negative attitude towards CEC, to raise awareness among young adults and to improve the image through involvement in social issues. Today it is ever more important for companies and brands to build a good image. A strong image helps the company build its business and it can help the company in times of crisis as well. According to the surveys conducted 50% of respondents were indifferent to CEC brand, 42.3% had negative attitude, while only 7.7% had a positive attitude towards CEC. The current position on the market for CEC is 6th place with a market share of 7.7%* *http://www.zf.ro/banci-si-asigurari/topul-integral-al-bancilor-cine-a-crescut-pe-o-piata-in-stagnare-14504025 2. Objectives: * increase positive attitude towards CEC from 7.7% to 50% * increase market share from 7.7% to 15% The objectives are to be attained until December 2016. 3. Targets: * internal - employees * external - consumers(young adults), investors, press, public opinion 4. Media channels Channel #1: Social Media * FaceBook and Twitter with instant feedback * SlideShare * Blog sponsored articles * YouTube * PPC Channel #2: Classic Media * Press releases * Sponsored newspaper articles (online/offline) * Radio and TV spots Channel #3: Own environment * Company’s website *......

Words: 1204 - Pages: 5

Promotional Campaign

...Promotional Campaign In this report, we will use statistical data, as well as academic theory to aid the creation of a promotional campaign to launch a reinvented product within the spreads and dips market, specifically marmalade. Secondary data helps us to identify a specific demographic from which we are able to identify key factors within our campaign, such as age, gender and behaviour which will form the basis of the invention of the product and essentially, how it is marketed. It gives us a basic understanding of the industry, and the needs of our target market. First of all, we found that sweet spreads; such as jam, marmalade and curd were primarily purchased by females, families and over-55's (Mintel, 2014). Specific to marmalade, only 36% of adults eat the product as a result of declining purchases of bread as a rise in healthier alternatives have more recently entered the market; such bagels, pittas and 'thins' (Mintel, 2014). After researching the consumption of marmalade within the UK, it was again apparent that the over 55's were a larger group of consumers with 57% of this demographic eating marmalade, in comparison with only 18% of 16-24 year olds. (BBC, 2013). Whilst sweet spreads such as marmalade continue to decline in volume of sales, it came to our attention that other sweet spreads such as chocolate spreads are more appealing than ever, with 40% of 16-24 year olds eating either chocolate or hazelnut based spreads compared with honey and marmalade......

Words: 1828 - Pages: 8

Advertising Campaign

...Advertising Campaign Romesee Davis Strayer University Lithonia Campus Marketing Communications January 28, 2016 Prepare an overview of the product, its brand category, and the niche that it is intended to fill. The product I will be promoting are all natural bath essentials, such as, bath soaps, body lotions, candles, and body scrubs. The name of the product is called Jill’s Love. There are a few reasons I named the product after my mother, Jill. One is because I feel my mother’s love is so caring and nurturing and that is what I want my brand to reflect. Secondly, the name Jill is simple and love is simple. Bath essential products are for you to care for your skin deeply and when you are using the product you feel more love for yourself. My product is to get the consumer more in tune with their bodies and skin care naturally. The niche market is target to women ages 14-60 who do not want to spend a fortune for loving their skin. The cost will range from $ 6-$35, which is rather reasonable as opposed of today’s competitors. This may seem as wide demographic age, but I choose this niche market because young ladies from the age of 14 start to care about different fragrances to make themselves feel like ladylike. Ladies from the age of 20-40 focus on their sensuality and pampering themselves after a hard day at work. The ladies from the age of 40-60 want to keep their skin rejuvenated and firm. Imagine this, you wake up in the morning rushing to get the day......

Words: 1496 - Pages: 6

Ad Campaign

...Commercial Campaign Review Project Commercials are created to get a company’s product recognized for present or future use. They’re many different kinds of commercials, some are created to make you hungry, help with pain, offer healthier food for your dogs, and especially to make your kids beg you for toys they see on the television. Commercials are the most effective marketing technique as far as getting a product recognized and publicly known. I personally love funny commercials and the ones I have decided to talk about have made me laugh and have left an impression in my mind of their products. The first commercial I am reviewing looks like it takes place in 1950’s, it edgy, different and funny. Progressive Insurance commercials have had a few funny ad campaigns, and this one is no different. Taking place in a time when women were the ‘stay at home moms’ and the fathers were the breadwinners, this commercial takes it another step and criticizes a women who’s trying to take matters in her own hands by price checking other companies to try and save money. As she talks a Man keeps interrupting her as to why she isn’t cooking or taking care of the kids, while she tries to put him in his place, the commercial ends with the man asking where her husband was? I didn’t grow up in the 50’s, so I could see how an older generation could be affected by this Ad. However I was not, it’s a witty commercial that makes me think about how things use to be. Progressive is a huge......

Words: 1304 - Pages: 6

Business Campaign

...PROMTIONAL CAMPAIGN This report will produce a campaign for a given product/service in order to meet the needs of a given campaign/creative brief. First of all, my product is a coffee machine that makes a cup of coffee but according to your liking through scanning your fingerprints. This idea came to me when I one day made the perfect cup of coffee but the next day forgot the amount of milk that had made my coffee enjoyable. This product I have therefore created will allow the ordinary man and woman make their personal perfect coffee, each and every day. My product will be called 'PCM' which translates as Personal Coffee Maker. I believe my product is unique and high quality because it will be the first in all coffee makers to have finger recognition technology which makes it unique. The finger recognition technology will allow users to make a personalised coffee. The target market of my product are 30-60yr olds in London who like coffee. My target group is quite a large and I HAVE CHOSEN London because it quite an affluent city and wages are high enabling my target audience to afford my product. target audience . I have targeted this age group range because they tend to be The 4 P's of my product include: Product My product will have a price range of £200 because looking at other competitors, they have priced their products at the price range of £80-£100 Place I plan on selling my product in large technology outlets like HMV. Promotion I plan on......

Words: 280 - Pages: 2

Brady Campaign

...The Brady Campaign is a very large organisation, and they are working to prevent gun violence through legislations. Ronald Weagan’s press secretary was a man called Jim Brady. Jim Brady was seriously wounded by a shoot during an assassination attempt on Ronald Weagan, who was the president of the United States at that time. After the harsh experience and the wounds mentally, Jim Brady and his wife Sarah Brady began to work for stricter gun control laws. In the 1993 the Brady law was passed. If you wanted to buy a handgun, you had to wait in a five-day period so there could be made a background check and a ban on the military-style, semi-automatic machine guns and the “assault weapons”. George Bush did not renew the ban of the “assault weapons” in 2004. The Brady Campaign argues that armed revolution and violence against the government is not necessary in a democracy. The Second Amendment Myth and Meaning means that the American nation suffers from an epidemic of gun violence. They mean sensible national gun control laws are urgently needed to reduce this violence and killings. They mean the NRA’s constitutional theory is a calculated distortion of the text, history and judicial interpretation of the Second Amendment. They say it is time for the debate over gun violence to focus on the real issues, free from the NRA’s constitutional mythology and they say that the courts consistently have ruled that there is no constitutional right to own a gun for private purposes......

Words: 809 - Pages: 4

Campaign

...Advertising Campaign By Mark Jozaitis Hali Nepsha Adrian Aguirre Prepared for: Management of Maple City Building Services, LLC and April 2016 Table of Contents Executive Summary 3 Situation Analysis 4 Industry Analysis 4 Company Analysis 4 Service Analysis 4 Market Share 5 Strategy 6 Distribution 7 Competitive Analysis 8 Promotional Strategy 8 SWOT Analysis 9 Target Market & Segmentation 10 Creative Strategy 11 Print Media 12 Electronic Media 14 Internet Media 16 Out-of-Home Media 19 Direct Mail 22 Specialty Advertising – Exhibitive – Supplementary 24 Sales Promotion 27 Public Relations 27 Corporate Advertising 27 Pre-Testing and Post-Testing 29 Budget 29 Supplementary 29 References 29 Executive Summary Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive Summary Blank Text. Executive......

Words: 6918 - Pages: 28