Markeing Mix

In: Business and Management

Submitted By aquario66
Words 1112
Pages 5
Marketing Mix

Clarisa Santiago


April 3, 2013

Instructor Steve Fritzenkotter

Elements of the Marketing Mix

What are the elements of the marketing mix, the elements are the four P’s. The four P’s include product, place, price, and promotion. These elements are essential for the success of an organization. If any of these elements are missing on a marketing plan the organization’s product might fail. The next couple of paragraphs will describe the elements of the marketing mix. This paper will include Mary Kay has an example of how the four P’s are used in the marketing mix. The book provides a description for the four P’s for the marketing mix but it also talks about the four P’s used by management. The four P’s management use reflects a more accurate modern market. The marketing mix focuses on product, place, price, and promotion. The new management P’s focus on people, processes, programs, and performance. Product as described in the book and in class is a service or article of good that a company supplies to customers. For example Tide detergent offers customers with a detergent that makes cloths look newer for a longer period of time and it also give the cloths a nice smell. Place is described has the area the product is manufactured or where the product is sold to the customers. Price is how much a product is worth and how much the customer is also willing to pay for the product. Promotion is the advertising of the product which includes press release, sale promotions, coupons, public relations, and word of mouth.
Mary Kay Market Mix Mary Kay’s offers skin care product to beautify women around the world. The company was started by Mary Kay in a small room in Dallas, Texas back in 1963. Mary Kay offers many other products aside from skin care, it also offers makeup from eye shadow to…...

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