Many Experts Believe That Marketing Is the Most Important Function in a Company. Discuss the Reasons This Is a True Statement. Discuss the Reasons This Is Not a True Statement.

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Many experts believe that marketing is the most important function in a company. Discuss the reasons this is a true statement. Discuss the reasons this is not a true statement.
Marketing is critical in that it is the clearest direct intentional connection between the culture built around a product, service, or firm and a potential customer. In a market-directed economy, where the dollar “vote” decides, marketing is the campaigning for those votes (FIT, 2012).
Target Corporation has thrived on a very successful marketing strategy that has a keen understanding of their customers and an ability to reach them, delivering what they want (before they even know that they want it). Their annual report defines their customer profile as:
• Median age of 40
• Median household income of approx. $64K
• Approximately 43% have children at home
• About 57% have completed college (investor.target.com)

“Expect More. Pay Less” clearly sets the (marketing) stage. Target is well-known for market strategy that partners with current designers (like Jason Wu, Stella McCartney, Converse) and artists (like Taylor Swift, Michael Buble and Tony Bennett) to deliver limited-time offers that drive customer demand and interest and media buzz.
Target recently partnered with Justin Timberlake to offer two exclusive recordings and appearances aligned with his recent album release. Even television viewers accustomed to ad-skipping have doubtless caught the latest Target commercial promoting Justin Timberlake's third album, "The 20/20 Experience." Among the hot trending videos on YouTube, "JT Superfans (Behind The Scenes)" takes viewers backstage to listen to interviews with the fans donning costumes, talking about their admiration for Timberlake and the thrill of singing his new song in front of the cameras, and rehearsing. As the performers break into their occasionally pitchy…...

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