Levendary Cafe

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MGMT 4123 INTERNATIONAL MANAGEMENT
CASE ANALYSIS-LEVENDARY CAFÉ: THE CHINA CHALLENGE
SPRING 2015

The following are the guidelines for completing the case analysis for Levendary Café: 1. Read the case carefully to gain a good understanding of the case and all the issues facing the company. 2. Identify the Environmental Factors (Political, Legal, and Technical) that exist in China and that have an impact of how business is conducted in China compared to how it is conducted in the United States. Focus on the ones that specifically affect the business that Levendary Café is in. What are these factors and how specifically do they affect Levendary Café’s business in China. 3. Identify the Economic and Demographic factors that exist in China and discuss how they affect Levendary Cafés business in China. 4. Identify the major Cultural Differences between the U.S. and China, and explain how they affect doing business in China for Levendary Café. 5. Identify differences in Ethical practices and values between the U.S. and China and explain how these differences affect doing business in China. Focus on those differences that affect the business that Levendary Café is in. 6. Using Hofstede’s Cultural Dimensions, compare the U.S. with China and explain how the differences would affect doing business in China for Levendary Café. 7. Based on the Cultural differences between the U.S. and China and the Hofstede’s Cultural Dimensions analysis, what is the most effective way for Levendary Café to manage its China operations? 8. What is the best way for Levendary Café to Structure its China operations ((wholly owned subsidiary, joint venture, or franchise)? Explain why. 9. Based on the cultural, environmental, and economic factors, what is the best type of Motivation and Compensation system for Levendary Café to use in China? 10.…...

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