Legoland

In: Other Topics

Submitted By kindy
Words 4971
Pages 20
LEGOLAND® Deutschland eröffnete im Jahr 2002 im bayrischen Günzburg, nahe der Autobahn 8 München - Stuttgart, seine Pforten ворота und ist der zweite Versuch попытка einen LEGO®-Park in Deutschland zu etablieren основывать. Den ersten Versuch gab es 1973-1976 in Sierksdorf, allerdings scheiterte неудалось,Dieser und wurde 1977 als Hansaland, dem heutigen Hansa Park, neu eröffnet. Viel durchgestylter hingegen, und mit den besten Attraktionen der weltweit drei anderen LEGO® Parks - Billund (1968), Windsor (1996), Kalifornien (1999) - ausgestattet, geht LEGOLAND® Deutschland an den Start. Allen Parks gemeinsam ist die einzigartige неповторимое Mischung aus Unterhaltung техническое обслуживание, und spielerischem Lernen, wobei причем das Miniland das Herzstück ядро jedes Parks ist. Das Miniland ist der maßstabsgetreue естественный масштаб Nachbau (1:20) berühmter Städte und Landschaften. Hierbei wird viel Wert ценный auf die Details gelegt, denn in fast jeder Szene gibt es sich bewegende движущиеся Objekte, die gerade den besonderen Witz ausmachen включена. Rund um das Miniland versammeln sich сосредотачиваются die fünf weiteren Themenbereiche тематические зоны (ohne Eingangsbereich) LEGO City, Knights Kingdom, Imagination, Land der Abenteuer und LEGO X-treme. Für ein Investitionsvolumen объем капиталовложений von mehr als 150 Millionen Euro wurden hier die Highlights der anderen Parks gebaut, darunter der Feuerdrache огнедышащий дракон oder die Projekt X - Teststrecke. Auch in den darauf folgenden Jahre wurde der Park kontinuierlich непрерывно ausgebaut. 2003 kam eine weitere Achterbahn русские горки(Drachenjagd) hinzu und 2004 die weltweit zweite Installation установка des KUKA Robo Coasters. Der Bionicle Power Builder ist eine actiongeladene Fahrattraktion, die die Besucher eigenhändig собственноручно programmieren. In einer rieseigen огромный…...

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...! ! ! ! ! ! ! ! ! ! ! ! The LEGO Case Study 2014 ! ! ! ! ! ! ! ! ! ! The A CONTENTS ! ! ! 1! ! 2! ! ! 3! ! 4! ! 5! ! 6! ! 7! ! Introduction! ! ! ! Difficult start to the decade 2001.! Signs of Recovery 2002.! Hopes dashed - 2003.! LEGOLAND parks.! LEGO Brand Stores.! The Knudstorp Review.! 8! ! Financial Focus - the ! Oveson addition. ! 9! ! Back to basics and the limit to adjacencies. ! ! ! 10 ! Developing the strategy ! why do we exist? ! ! 11 ! First the action plan - first ! things first. ! ! 12 ! Summary and Conclusions! ! 13 !Appendices ! ! 13.1 Knudstorp on! ! communication ! ! 13.2 References and slides
 The A 1 Introduction ! In 2014, LEGO® announced record results. In the financial year 2013, revenues had increased by 10% to 25.4 billion danish krona. Profits before tax were 8.2 billion DKK. The company had once again delivered an impressive operating margin of 33% before tax.! ! In US dollars, the company had achieved $4.5 billion of revenues and profits of $1.5 billion. Revenues had increased from just over $1 billion some seven years earlier. LEGO® had replaced Hasbro to become the largest toy company in the world second only to Mattel. ! ! In just eight years, revenues at the Danish toy manufacturer had tripled. The company had turned around a loss of 2.5 billion krona in the financial years 2003 and 2004 to an...

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