Kerala Tourism

In: Other Topics

Submitted By sharanck
Words 3081
Pages 13
MARKETING TERM PAPER

TOPIC: Marketing of Kerala

BY SHARAN C.K
USN : 12PB12MBA16

INTRODUCTION

According to the American Marketing Association, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. It is the process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that also benefit the organisation and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behaviour and providing superior customer value
A practice involving the application of branding and sales strategies to different regions, cities, states or countries. An example of place marketing in business consists of tourism departments and city councils with place marketing teams competing to attract tourists and new residents use branding techniques. Also called territorial marketing or place branding.

KERALA
Kerala hardly needs any introduction for the international traveller. It is in fact one the best branded states in the country and has been exceedingly successful at it for a while.
With the Arabian Sea in the west, the Western Ghats towering 500-2700 ms in the east and networked by 44 rivers, Kerala enjoys unique geographical features that have made it one of the most sought…...

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