Kellogs Case

In: Business and Management

Submitted By elliotbr
Words 299
Pages 2
To : Carlos Gutierrez

From : Date : 16/10/2013

Subject : Kellog’s case Analysis

The purpose of this memo is to recommend about Special K product innovation.

Since Kellogs became number-one cereal maker in the world, Special K’s product is one of the most successfull product of Kellogs.
Indeed, the company decided to focus on the snack product while not ignoring the cereal products.

Special K products are now famous in a lot of country especially in America. The women were the main target.
For the Special K product, heavy advertising and promotion has been established, and there is also new flavours that appeared with for example « Red berries » and « Vanilla Almond» to answer to the different needs.
Then new kind of products were launched with several new snack products like : Snack Bites, Protein Bars etc.. to create a new way of consumption. We spent to a morning consumption (cereals) for daily consumption (with all the new products).
And they also adapted their product with the new way of life with the « calorie-counting crowd ».

Indeed, the advantages are the evolution of the product that interest the consumer. The product corresponds with the expectations and the behaviors of the society and especially the women.
However, it is difficult to identify all kinds of products for the consumer, the range is maybe too large with more than 40 products. Maybe what could be interesting could be a limited edition for certain products that do not have the same impact on consumers and just launched them for special event.
Or maybe, try to be more innovative with the packaging which is very classic for example for the women with a packaging in the form of a female figure.

If you have any questions or comments, please contact me at…...

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