John Deere Component

In: Business and Management

Submitted By filemoncalvin
Words 1355
Pages 6
A. Latar Belakang Perusahaan
Perusahaan ini didirikan pada tahun 1837 oleh John Deere, seorang ahli besi yang pertama kali sukses dalam mengembangkan bisnis baja. 100 tahun kemudian, Deree & Company adalah salah satu dari tujuh perusahaan manufaktur peralatan ternak di dunia dan pada tahun 1963 menggantikan International Harvester sebagai produsen nomor satu di dunia. Perusahaan John Deere telah beroperasi di industri peralatan pertanian selama 162 tahun. John Deere Component Works didirikan sebagai sebuah divisi yang terpisah dari perusahaan John Deere itu sendiri selama tahun 1970 untuk meningkatkan kapasitas peralatan Deere, terutama traktor. Oleh karena itu harus menghasilkan berbagai macam suku cadang yang volumenya relatif sedikit. Karena kapasitas rendah selama pertengahan 1980-an, Divisi Gear dan produk khusus JDCW memutuskan bahwa produk suku cadang mesin yang kompleks menawarkan sesuatu yang menjanjikan. Karena proses ini membutuhkan mesin yang lebih terotomatisasi, akan menambah biaya overhead yang terjadi. Sebagai bagian dari strategi Divisi Gear dan Produk Khusus, suku cadang mesin ini ditetapkan untuk dijual ke pasar luar negeri.
Component Works memiliki 120 mesin otomatis yang berbaris dalam empat baris panjang di dalam gedung dengan luas 80.000m2. Mesin ini masing-masing terkait dengan chip dan sistem pendingin pemulihan. Sistem ini dibangun di bawah lantai dan dirancang untuk terus mendinginkan dan melumasi mesin sekaligus mengeluarkan chip limbah dari mesin. Tahun 1984, Divisi Gear dan produk khusus telah mengeluarkan strateginya yaitu memasarkan suku cadang mesin ke pasar luar negeri, untuk mendapatkan keuntungan di pasar luar negeri tersebut. namun persaingan di pasar luar lebih berat daripada yang perkirakan. Kelebihan kapasitas dan dorongan untuk mengembangkan bisnis mandiri memotivasi Divisi Gear dan produk khusus untuk melelang…...

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