Job Correspondence

In: Business and Management

Submitted By kamxia
Words 488
Pages 2
* Persuasive Message Types
Persuasive messages have a tendency to utilize the indirect approach. This is because you usually have to lead your reader into your proposition, and hopefully along the way get them to see things your way. As a result, various indirect models have been created to write persuasive messages. One of which is the AIDA Model. This model organizes messages into four stages, namely, attention, interest, desire and action.

* The A.I.D.A. model Attention | First, you must catch the reader’s attention and get them to engage so they want to hear about your main idea. These first few seconds are when they will listen the most and decide if to continue to dedicate their attention to you.Tips to get attention: * Use a strong sentence that not only establishes common ground between you and the reader so you can build a case but also is compelling enough to reel them in. * Images are also very effective in grabbing attention. * Avoid a hard sell, this may make your audience think you are pushy and aggressive | Interest | Gaining the reader's interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. Tips to get interest: * Pick out the messages that are relevant to them quickly. * Use bullets and subheadings, and break up the text to make your points stand out. | Desire | Here is where the “you-attitude” comes out the most. In this stage is where you tell the reader how your idea benefits them through the changes.Tips to get desire: * Organize the content of your message to make it easy on the reader. * Foresee questions the reader may have and answer them appropriately this removes a level of uncertainty. * Take the time to explain complex ideas step by step this may help your idea be received more fondly. * Support your claims…...

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