Human Resources Chapter 3

In: Business and Management

Submitted By honey15
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Chapter 3 1. Accretion: The most common type of cognitive learning. Adding new knowledge, meanings, and beliefs to an associative network. 2. Activation: The essentially automatic process by which knowledge, meanings, and beliefs are retrieved from memory and made available for use in cognitive processing. 3. Affect: A basic mode of psychological response that involves a general positive/negative feeling and varying levels of activation or arousal of the physiological system that consumers experience in their bodies. 4. Associative networks: An organized structure of knowledge, meanings, and beliefs about some concept such as a brand. Each meaning concept is linked to other concepts to form a network of associations. 5. Attention: The process by which consumers select information in the environment to interpret. Also, the point at which consumers become conscious or aware of certain stimuli 6. Automatic processing: Describes cognitive processes that tend to become more automatic— require less conscious control and less cognitive capacity—as they become more practiced and familiar 7. Cognition: The mental processes of interpretation and integration and the thoughts and meanings they produce. 8. Cognitive learning: The processes by which knowledge structures are formed and changed as consumers interpret new information and acquire new meanings and beliefs. 9. Comprehension: The cognitive processes involved in interpreting and understanding concepts, events, objects, and persons in the environment 10. General knowledge: The meanings consumers construct to represent important informational stimuli they encounter in the environment. 11. Information-processing models: Used to divide complex cognitive processes into a series of simpler subprocesses that are more easily measured and understood. 12. Integration…...

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