In: Computers and Technology

Submitted By IAMoody
Words 632
Pages 3
Very Unpromising:
This query is a little bit ambiguous, as there are no direct search results that encompass this entire phrase. If you remove the term collectibles from the search results, it seems that a salt paste can be made for cleaning items. Therefore, the user intent is probably find information about how to make or purchase a salt paste to clean collectibles. In this case, the ad creative is Very Unpromising, as it advertises a Pasta of the Month Club for buying gourmet sauces and pasta, which is unrelated to the user's intent.

Somewhat Unpromising:
The user's intent is to find a specific basketball player's shirt or jersey, and the ad creative is for general shirts at Macy's. Although Macy's may carry the shirt specified, the ad creative does not suggest this, so Somewhat Unpromising is the appropriate rating.
The landing page offers many examples of ombre yarn, which is precisely what the user is searching for, so this landing page deserves a Satisfaction Likely rating.

The user is most likely looking for biographical information on the author Laura Ingalls Wilder or information about her books. The landing page offers family tree/genealogical information, and even upon using the search tool, no relevant content can be found regarding the American writer the user is looking for. Dissatisfaction Likely is the appropriate rating.
Use the Error/Did Not Load (EDNL) flag to indicate that you cannot evaluate the landing page because there is no landing site content provided by the advertiser.

The user is looking for the smartphone HTC Droid Incredible on the Verizon Wireless network. The phone can be found through searching on the landing page, but it leads the user to another website. According to the task instructions, if the page can eventually lead to what the user wants, but only through many clicks or through clicks that lead to an entirely…...

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