How Data Mining Can Help a Business

In: Business and Management

Submitted By Ciroth
Words 1503
Pages 7
How Data Mining can help a business Data mining can help business strike gold when preparing products for a consumer. However, what is data mining? The University of California, Los Angeles (UCLA) defines data mining as “the process of finding correlations or patterns among dozens of fields in large relational databases” (N.D.). Oracle helps refine this definition, as this method “provides a way to get at the information buried in the data” (Oracle, N.D.). Oracle goes on to state how data mining helps find “patterns that sometimes elude traditional statistical approaches to analysis because of the large number of attributes, the complexity of patterns, or the difficulty in performing the analysis” (N.D.). There is petabytes of data for many companies and agencies to sort though. Many turn to cloud systems, or run programs that extract the data for them from their sources. UCLA goes on to define data as including operational data, nonoperational data, and Meta data. They use this information to help find associations, relationships, and/or patterns with in the data. They use this to develop knowledge about historical data. Companies like Volvo started to leverage cloud computing. They felt that each car could provide information that improved each car as it was built and driven. They also felt that the information provided by each car could improve the consumer experience while driving one of their cars. To support this, Volvo developed a sensor suite that contained hundreds of sensors and CPU’s within the car itself. This allowed Volvo to use 1.7 terabytes of data and use the information to ensure that their cars evolved. Even the police force uses data mining to assist in solving crimes or preventing crimes. They use Computer Comparison Statistics, or COMPSAT. Detective Jeff Godown in a report for The Police Chief describes the core processes…...

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