Hollister and Guess

In: Business and Management

Submitted By thuyhua
Words 542
Pages 3
Hollister and Guess
A. Location Factors
Both of Hollister and Guess are located in Downtown Seattle. It is a community shopping center.
B. Exterior Atmospherics
It is not hard to find the parking there, but the parking is very expensive, about $10/hours.
C. Interior Atmospherics
An equally interesting fact about the two retailers is related to the store environment they offer. In general is a combination of many elements: music, temperature, odor, lighting, layout, decoration, even the sales associates they hire, and others, many of these elements influence shoppers’ behavior playing with their emotions, perceptions and physiological states.
- Hollister is strongly targeting to teen-young adults (18-22 years old), who are trendy, good looking and with a lot of sex appealing. As soon as you enter the store a combination of stimulus attacks you, from the extremely loud music, the smell of their signature perfume all over the cloth, poor lighting, good looking sales associates and huge pictures of models all over the store, what are they trying to sell? Excitement, sex, fun, social spaces using lounge furniture, it’s all about being young, pretty and popular. For sure is not the most relaxing ambiance for parents, who most likely wait outside the store until the kids choose whatever they want to buy. But at the end of the day, it’s not about the parents; it’s about the teenagers having a place to be that person they are trying to be.
- On the other hand, most of the customers of Guess are in their mid 20’s to 40 years old who wants to look good, sophisticated and chic. They sell mostly an image of fashionable work wear/smart businesswoman. Guess decorates their stores with the high ceilings, bright lighting, minimalism vibe, spacious merchandising spaces, neutral color, Persian carpets, and classic music, it’s about giving the customers a feeling of relaxing…...

Similar Documents

Guess Who Movie Analytic Text

...Guess Who Racial Relations Guess Who is an American romantic comedy film about race relations and gender. The 2005 motion picture covers interracial romance of an African-American woman with a white, Caucasian man in a light and farcical manner. It is a loose remake of the 1967 serious and dramatic fashion film, Guess Who’s Coming to Dinner. Race and ethnic relations are the social, political, and economic relations between races and ethnicities at all levels of society. This area encompasses racism, segregation, and other complex social processes between different racial and ethnic groups. The movie poster precisely portrays the idea and concept of the film. The door being guarded by the African American serious father, the bouquet of colorful flowers held by the white, Caucasian boyfriend, and the in love African-American daughter standing behind her boyfriend reflects one the most important details that illuminate in the movie poster. The daughter of the house brings her white, Caucasian boyfriend home to meet her parents on the occasion of her parents’ 25th wedding anniversary. Her father dislikes him almost immediately because of his race. The movie poster reflects how he is guarding and controlling the door of the house symbolizing how he doesn’t want his daughter’s boyfriend to enter and become part of the family nor part of his daughter’s life because he belongs to a different race. It seems that he believes that if the white, Caucasian man enters the house, he......

Words: 880 - Pages: 4

The Guess Your Card Game

...[Type the company name] | Game of Guess Your Card | Math 104 Algebra with Applications | | [Type the author name] | 12/8/2012 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | The Crazy Card Game with Logic Application The guess your card game I just wonder why are we playing this game are we that bored. Or maybe we are stranded in a cabin in the mountains in a snow blizzard or something of that nature. No we are playing this game because our nutty professor say’s we have too. Just joking Professor Crossley just trying to make light of the situation and add a bit of humor I’m sure you will agree so laugh and enjoy. Ok back to the guess your card game in which each player draws three cards without looking at the three cards they have chosen. Each card has a number between 1 and 9 on it. Then my opponents place their cards on their heads so that all of us but themselves can see the cards. Our objective is to guess what cards we have ourselves. The first person to do this wins the game I guess I don’t see any other great prize we will receive for performing this task enough with that on with the show. During the playing of the game, each player, in turn, draws a question at random from a stack of questions. Then each player answers the question bases on the cards that they see...

Words: 546 - Pages: 3


...FASHION TRENDS 7 BRAND SCAN 8 TARGET MARKET ANALYSIS 8 DEMOGRAPHICS 8 PSYCHOGRAPHICS 8 CONSUMER CONSTELLATION 8 USAGE BEHAVIORS 8 GUESS? INC. SWOT ANALYSIS 9 COMPETITION 10 FORECASTING PLAN 10 BUSINESS GROWTH STRATEGIES 11 LEVERAGING THE BRAND 11 INTERNATIONAL EXPANSION 11 CONTINUE TO IMPROVE THE LICENSEE PORTFOLIO 11 E-COMMERCE………………… …………………………………………….12 CONCLUSION 12 BIBLIOGRAPHY 13 INTRODUCTION Jeans wear manufacturer GUESS? Inc. exploded onto the fashion scene in 1982. The brand had the simplest vision to turn the dated denim jean into a sexy, glamorous fashion statement. The company’s three zip “Marilyn” jeans were an instant hit and defined the brand’s attitude-strong, sensuous and chic. GUESS? Is a 600 million dollar multinational retailer that sells clothing, jeans, eyewear, and watches, designed to improve the ordinary lifestyle of people with flair of individualism. Maurice, Paul and Armand, the Marciano brothers, are the people that stand behind GUESS?’s success. They have guided every step of growth and development of the company. They grew up in southern France where they adopted a passionate appreciation of French style and design. The Marciano brothers were also inspired by an appreciation of the American West. GUESS? Inc. is a combination of their European attractions and their love of classic American customs. Maurice Marciano guided the company’s design direction as......

Words: 2547 - Pages: 11

Reflection Paper

...Genesis Reyes Soc 101 Small Section Christine Payne 28 January 2010 Reflection Paper 1 I was born into a middle class family that lives within one of the most smallest and “hick” towns known to mankind. About 20,000 people populate little Hollister, California. Right about now, there might be thoughts going through your head of “ Oh Hollister, like the store?” No, I do not live in a clothing store. Hollister is actually the exact opposite of what it is believed to be by the advertising of the clothing store. Nonetheless, there is only one local high school that serves the whole San Benito County, which not only includes Hollister, but a few other cities as well. When I graduated this past year in June, there were 1,639 students in my graduating class. Each day when I attended school, even from the beginning of my high school career starting from when I was a freshman, the class sizes would never be less then 40 students. If sticking to the idea that 25 students per classroom is ideal for student centered learning, San Benito High School is obviously lacking in this area. Now that I begin to think of my high school classroom experiences, they were never fun. My history classes would seriously; give handouts that would be filled with just a list of dates and my instructor would tell the class to memorize them. Little to none of a story was ever told in regards to any important historical event. I never found myself to ever genuinely be excited to attend class because of...

Words: 619 - Pages: 3

Guess Who's Coming to Dinner Now!

...Guess Who's Coming to Dinner, Now! Anthony Raphael Embry-Riddle Aeronautical University Values and Ethics HUMN 330 Amanda Schooling May 01, 2013 Guess Who's Coming to Dinner, Now! Spanish philosopher, George Santayana quoted the phrase, “Those who cannot remember the past, are condemned to repeat it” (Britannica, 2013, p. 1). Never has that phrase meant as much as it does today in the battle for marriage equality. The norm of a given society usually defines acceptable marriage. When the need arises to change that norm, it takes an opinion-changing event to effect the views of society. In early 1967, the Supreme Court ruled in a landmark decision clearing the way for interracial marriage (Loving v. Virginia, 1967). As ground breaking as that decision was, it did very little to diminish the opinions of people who were strongly against interracial marriage. In an era where the struggle for civil rights was an ongoing occurrence, not only did the law against interracial marriage need to be changed, but also the way society viewed it. In an effort to shed light on the underlying whispers of secret societal snubbing of mixed marriages, the movie Guess Who’s Coming to Dinner (Columbia Pictures Corporation, 1967) was able to give our nation an opportunity to open a dialog. Today, we find a nation that is on the verge of repeating a similar course of action in the struggle for marriage equality. For the past few years, the fear, prejudice, and hostility against......

Words: 2267 - Pages: 10

Guess That Card

...Guess Your Card Steven Colson Prof. Latriece Tanksley MAT-104 August 6, 2013 The name of this guessing game is Guess Your Card. The purpose of this project is to employ various logical methods to figure out which cards each player possesses. The game is completed and won by the first player to correctly state what card he or she has. In this particular game setup there are 4 players, Andy, Belle, Carol and Myself. Each player picks 3 cards without looking at them, cards ranging from 1 thru 9. Andy has the cards 1, 5, and 7. Belle has the cards 5, 4, and 7. Carol has the cards 2, 4, and 6. As of right know I do not know what numbers I have in my possession. Andy draws the question card, “Do you see two (2) or more players whose cards sum to the same value?” He answers, “Yes.” Next Belle draws the question card, “Of the five (5) odd numbers, how many different odd numbers do you see?” She answers, “All of them.” Andy suddenly speaks up. "I know what I have," he says. "I have a 1, a 5, and a 7." To figure out what numbers I have in my possession, I will use the process of elimination. I know the numbers of the other players, and information given by the other players I can solve the answer of what are my card numbers. To first solve this problem, I remember that Andy said that he saw two (2) or more players whose cards sum to the same value. So knowing this I know that 2 of the players’ numbers will add up to the same sum. So I add both Belle and Carol card numbers......

Words: 528 - Pages: 3

Guess Your Card

...Logic Application: Guess Your Card Jeffrey Self Professor Mune Lokesh Math 104 Algebra With Applications 19 June 2013 In my scenario I am sitting around the kitchen table with three friends and we decide to play the game Guess Your Card. My friends explain to me that in this game each of us in turn will blindly draw three cards from a partial deck of cards. This deck has had all cards above 9 removed, and for this game’s purposes aces are only equal to 1. Without looking at my cards I am to place them facing out on my forehead so the other players can clearly see the cards. Each of the other players is to do the same. The object of the game is to guess which cards you have on your own head using logic to solve the problem. Players draw question cards that reveal information about player cards, and the first to guess their cards based on the information revealed wins the game. My brother Andy has the cards 1, 5, and 7 showing on his forehead. His wife Belle has 5, 4, and 7. My girlfriend Carol has the cards 2, 4, and 6. Andy is selected to draw the first question card, and it asks if he sees two or more players who’s cards sum to the same value. Andy answers affirmatively. With this information I know that I must have cards that equal either 12 or 16. I know this because Belle’s cards sum to 16 and Carol’s cards sum to 12. Since Andy sees two of us with cars of the same value I am able to confirm that my sum must match either Belle’s or Carol’s. At this point none of us...

Words: 652 - Pages: 3

Guess Who

...Herman Bautista 9/25/2013 Discussion Question Chapter 7 Process Flow Analysis 1. Provide the definition of a bottleneck. Why is it important to find the bottleneck? A bottleneck is a phenomenon where the performance or capacity of an entire system is limited by a single or limited number of components or resources. The term bottleneck is taken from the 'assets are water' metaphor. As water is poured out of a bottle, the rate of outflow is limited by the width of the conduit of exit, that is, bottleneck. By increasing the width of the bottleneck one can increase the rate at which the water flows out of the neck at different frequencies. Such limiting components of a system are sometimes referred to as bottleneck points. 2. Explain the difference between capacity, flow rate, and demand. Capacity: The capacity can be calculated for every station in a business process. It is always m / processing time with m being the number of resources being devoted to the station. If, for example, one worker needs 40 seconds to put together a sandwich, the capacity of this station is 1/40 per second or 1,5 sandwiches per minute. If there are two workers on the same station, the capacity increases to 2/40 per second or 3 sandwiches per minute. Flow rate: the definition needs to be augmented as the flow rate being the minimum of demand and process capacity. While the flow rate logically can never be higher than the capacity of the bottleneck, it can very well be lower,...

Words: 574 - Pages: 3

Guess Your Card

...Algebra with Applications 104 | Assignment 1: Logic Application- Guess Your Card | | 10/31/2013 | Guess Your Card is when each player draws three cards without looking. Each card has a number between 1 and 9 on it. The players then place their cards on their heads so that everyone but that person can see their own cards; the purpose is so that you can guess which card you have | I am playing Guess Your Card with three (3) other players. Andy has the cards 1, 5, and 7; Belle has the cards 5, 4, and 7; Carol has the cards 2, 4, and 6. Andy draws answers yes to the question card, “Do you see two (2) or more players whose cards sum to the same value?” Next Belle draws the question card, “Of the five (5) odd numbers, how many different odd numbers do you see?” She answers, “All of them.” Andy suddenly speaks up. "I know what I have," he says. "I have a 1, a 5, and a 7." Andy draws the question card, “Do you see two or more players whose cards sum to the same value?” He answers, “`yes.” The sum of Belle's cards 5+4+7 = 16 sum of Carol's cards = 2+4+6 = 12 I found that there are 2 different sums but Andy sees at least two players whose cards have the same sum, which means my cards either adds up to 12 or 16 . If the only odd cards Belle sees are 1, 5, 7 from Andy then I must have a 3 and a 9 which equals 12. My sum either is 12 or 16 and since 3 + 9 = 12, and smallest card is 1, then my cards must add up to 16. We know now that my cards must equal 16 and that I......

Words: 412 - Pages: 2

Guess Jeans

...Guess Jeans Ecommerce Guess?, Inc. designs, markets, and distributes clothing apparel and accessories for men and women. It was created by three brothers, known as the Marciano brothers who grew up in Southern France. Maurice Marciano oversees the company’s design direction, Paul Marciano is the Co-Chairman and Co-chief officer, and Armand Marciano is the Senior Executive Vice President . They were inspired by the American western tradition to begin the clothing designs of Guess ?. After Bloomingdale’s agreed to purchase two dozen of their jeans as a favor they were sold out with in hours. That’s when, in 1981, the official Guess ? label was born, and would become one of the most recognized brand names. Guess ? uses historical trends within the market to develop a sales plan for designs and as a guide to the number of sales per garmet. With the sales plan in mind they seek out the best quality product at the best possible price. Once the materials are gathered the cost of the item is determined. Including manufacturing labor, fabric, trims, and various other details included in the production of the clothing a rough cost is agreed upon. After the cost is found Guess ? then determines on a style merchandising cost, which is based on raising or lowering prices to maximize sales and profits. As of today Guess ? has product licenses all over the world. Also it has distributors in North America, South America, Europe, Asia, Africa, and Australia. Guess ? can be found in......

Words: 727 - Pages: 3

Guess Who's Coming to Dinner

...“Guess Who’s Coming to Dinner?” In the movie “Guess Who’s Coming to Dinner”, Johanna (Joey) and John boarded an airplane from Hawaii to San Francisco. Joanna comes from a background of a Caucasian wealthy family and John comes from a background of an African –American working class family. Joanna is a classy, sophisticated colleague who met Dr. John Prentice who was holding a lecture at Hawaii University and was attending a party at the Deans. At the beginning of the movie, Johanna and John arrives at the San Francisco airport, check their luggage out with the bagger, and began talking amongst each other. At this point, both characters are building rapport. Next, they caught a taxi, from the airport and rode within the city of San Francisco talking to each and was trying to make a decision of how were John was going to stay. Immediately, Joana insisted that John would stay over and meet her parents, but John seemed sort of uneasy of this situation due to Joanna not informing her parents that John was coming with her and that he was African American. Later, they stopped in at the gallery where her mother works and she is trying to find her. Johanna couldn’t find her mother, so she sees the owner, Mrs. Hilary St. George and introduces Dr. John Prentice to her. There seemed to be a signal of prejudice, as Mrs. St. George is speaking to Dr. Prentice, falsely smiles at him, but sort of rejects his greeting in return by continuing to speak with Joanna over his......

Words: 1696 - Pages: 7


...Name:_______________________ Svehla E3 period:____________________ Date:_______________________ Choose one of the following claims, or choose your own and fill out the graphic organizer below. 1. The setting of where Malcolm X is affects his tone and views on racism 2. Malcolm X’s use of literary devices emphasizes his attitude towards racism 3. Malcolm X’s use of loaded words, and vivid verbs creates a sense of oppression 4. Malcolm X’s reflective tone creates a sense of change and possibility 5. The drastically different tone in the excerpts from Malcolm X’s autobiography illustrates his point that all experiences make up who he is. 6. Malcolm X’s experiences affect the progression of his writing and feelings towards society 7. Malcolm X’s change is in his life is reflected in the change of his writing Claim: (The pledge of Allegiance creates a sense of unity and strength through its use of strong words.) Claim: (The pledge of Allegiance creates a sense of unity and strength through its use of strong words.) Point 1 (the use of specific loaded words is used to make us feel together) Point 1 (the use of specific loaded words is used to make us feel together) Evidence: (the word “allegiance” connotes we are all in this together) Together) Evidence: (the word “allegiance” connotes we are all in this together) Together) HOW does Malcolm X do this? Point 1 (the use of our rights makes......

Words: 585 - Pages: 3


...University of Phoenix Material Individual Speech Evaluation Form Speaker ____________________________________________________ Topic ______________________________________________________ 5-Excellent 4-Good 3-Average 2-Fair 1-Poor | | | | | |Introduction | |Delivery: Voice and body language | | |Gained attention and interest |5 4 3 2 1 |Began speech without rushing |5 4 3 2 1 | |Introduced topic clearly |5 4 3 2 1 |Maintained strong eye contact |5 4 3 2 1 | |Established credibility |5 4 3 2 1 |Avoided distracting mannerisms |5 4 3 2 1 | |Previewed body of speech |5 4 3 2 1 |Articulated words clearly |5 4 3 2 1 | | | |Used pauses effectively |5 4 3 2 1 | |Body | |Used vocal variety to add effect |5 ...

Words: 401 - Pages: 2

Hollister Final Term Paper

...M. W. Long Short Term Paper Hollister & Co. A200 For this assigned paper I chose to write about Hollister Co. Hollister Co., or HCO, is a California-based apparel company and subsidiary of Abercrombie & Fitch Co. established in July of 2000. I selected Hollister Co. for my report because ever since getting a job for the company in January of 2002, I have always been interested in how they have been successful with their exceedingly high level of theft (both by customers and by employees, which is often called “shrinkage”). Hollister Co.’s competitive strategy is comprised of the in-store atmosphere that sets the “surfer mood”, or relaxed mood, for customers to feel like they are in a little slice of paradise. It is also comprised of training their associates to treat customers like close friends (speaking in a friendly manner and even sparking conversations) in order to make the customer feel more welcomed, in turn making them more willing to spend money on clothes that will make them more like the friendly, good-looking, southern California-looking associates. Although I am not certain of it, I am almost positive that Hollister Co. uses a Just-In-Time (JIT) approach to inventory management. I am so sure of this because when working in the stockroom at a Hollister Co. store, I was taught to use a scanner. Before taking any clothes out on to the floor, I would scan their price tag, which would then send a message to headquarters saying that I was......

Words: 1562 - Pages: 7


...Over the past couple weeks I have been obseriving the profession of nursing. Nursing has a wide variety and opportunities of different types of postions. I have learned many things that i didn't know about nursing and also things thought i knew about nursing. There are many posotive and negative things about this job for instance the flexiblity. Nursing is very flexible, you don't always have to stay with the same specialty your whole entire career. When interviewing Brenda Dicocco a nurse at Sunny view, she explained to me how she had many different job titles through out her years of nursing. For instance she started of as an orthopedic nurse and now she is a supervisor. In the Nursing field you can always increase your standing by going to school or taking classes. The hours are another flexible part of the job, you can work during the day or at night, part time or full time. Another positive aspect of this field is you care for people and help them recover. As a nurse you will never have trouble finding a job, there are many opportunities all around the country. As always not every job is perfect, in this profession you do not only have to care for the patients but the family as well. The family can sometimes be the hardest task of your day, some may not cooperate or may not be able to handle the situation. In other situations you would lose a patient that you have grown close with. As i observed this profession i realized how unique this job is. Nursing is never boring......

Words: 284 - Pages: 2