Growth of Non-Profit Marketing

In: Business and Management

Submitted By nastenchi
Words 2529
Pages 11
Growth of non-profit marketing.

Marketing it is a process of developing plan for the needs of a customer. Non-profit marketing it is activities and strategies that are used by a non-profit organization. Non-profit marketing plan is a part of an organization strategic plan. It requires organization target, competitors and programmers.
Non-profit organization helps to give the message of the organization. It is also donation and call for volunteers. It exposes the organization to an outside audience by creation of logos, slogans, copy and development of media campaign. Non-profit marketing is using to build the organization’s image and reputation in society.
Non-profit marketing is use of marketing tactics to the goals and objectives of non-profit organization. It is important because it provides services that would not be provided by the business society. Many services cannot get the profit but it helps to provide good services to the society. Non-profit marketing is growing all over the world. Organizations increase competition for potentially scare donation resources.
Early in the history non-profits meets the worlds inhabits such as humans and animals, to provide help and support as a part of religious reasons, social tasks or political reasons. Today it spreads in areas covering needs, which government or any private sectors cannot meet. In today’s world nonprofits acts as a major role by providing various changes to the organizational sectors as well as social behaviors. For example, they provide large scale of employments, bringing education, provide health care and curing illnesses etc.
Nonprofit marketing use several tactics to enhance their marketing – fundraising, advertising and promotion, campaigns and lobbying, social and healthcare marketing and education marketing. They are about awareness or to give the proper introduction to the world. This…...

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