Gopro

In: Business and Management

Submitted By kwarren22
Words 1399
Pages 6
| Market Segmentation | Go Pro | | Kyle Moore | 1/24/2015 |

Marketing 571 |

Go-Pro

GoPro Inc. is an American company that manufactures and markets high definition cameras that have become very popular in extreme video action photography but it doesn’t stop there. Gopro’s products have been flying off the shelf and for good reason. The founder and CEO, Nicholas Woodman came up with the idea while he was on a surfing trip and could not get the video he wanted because the armature photographers simply could not get close enough. This sparked a product that would forever change the way we take personal videos. “We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us.” This is the vision that the organization shares and truly believes in which is why not only the reason job satisfaction is so high but the unique culture brings the entire organization together as a family. One of the main aspects that helped this company become successful was the open channels of communication throughout the company. This allows for the free flow of information and ideas to help in the different functions of management. A unique part of this organization is the ability to give the power back to the consumers. A large part of their organization is transparency and the ability to allow their consumers to be visible. This has led to some of the most remarkable advancements in the industry. The purpose of this paper is to help identify the markets that GoPro looks to target and how their marketing strategy reflects why these markets are chosen. The most interesting aspect to this organization is how the target market has evolved since the creation of the first Go Pro. In the beginning Woodman made this product for a selected market in the…...

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