Google Case Analysis

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Case analysis about Google’s Strategy in 2010

The article talks about how Google works, how they have been evolving and their innovations. The article starts talking about the year 2010 and the billion dollar sales that the company had that year. Then it emphasize how Google went from the searches in the computer to negotiations with several big and important brands to launch the android operating system for mobile phones which helped the widespread of internet and of mobile devices in the world. Google beneficiated too from the raise of banner ads and video ads displays. Also wanted to launch in 2010 Google TV believing that this market could grow to $95 billion by 2013. As you can see, Google is always trying to innovate, to search for new markets, leading technology to the future. In July 2010 Schmidt commented that Google´s new ventures into mobile devices, television search and cloud computing would allow the company to “organize the world´s information on any device and in any way that we can figure out to do it”.
Another useful innovations that Google launched was Google earth and its companion Google maps in 2004, that allowed internet users to search and view satellite images of any location in the world. Then people could see it in 3d (street view). Also between 2005 and 2010 Google included Google news, book search, music search, video search, Gmail, web-based calendar, web-based document and spreadsheet applications, Picasa web photo albums, translation feature and also the applications for mobile devices.
The business model of Google had been evolving. Their performance on their stock price has been rising incredibly fast. Their services and tools have increased a lot, they have 41 listed in the article (that were in 2010). They have applications and tools for everything, very useful and known.
Because Google is so well known and so used by so…...

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