Gemini Electronics

In: Business and Management

Submitted By sspanpan
Words 617
Pages 3
Shiheng Pan
AGEC 630
14 September 2015
Case Memo 01
Case Summary
After six years of working in the electronics industry, Dr. Frank Wang came back to California and started Gemini Electronics. With a goal to reverse the domination TV brands in America to an American company, Gemini shortly achieved 35 percent of the market share and became the largest TV producer in the U.S.
Recommendations
Geographically diversify into Central and South America market. Relocate manufacturing to Mexico while remain R&D and product development in America to reduce cost. Funding in R&D for new products that fit with the trend of technology. Advertising and promotion in the title of American made brand.
Financial Analysis
Since 2005, the profit per unit of LCD TVs has decreased almost 50% even though the sales has been increasing for Gemini due to constant increasing in total sales. At the same time, Plasma and HD DVD is following this path as well. Blue Ray DVD, Cable Sets and Home Theatres are rapidly increasing in sales in the past few years which led to increasing in total profits for those products. See Table 1.
Both current ratio and quick ratio reached their highest in 2007 and remained at a stable level from 2008 to 2009. Current ratio of Gemini is a little below the industry level, but the quick ratio is way higher than industry average. This indicates that Gemini has a large amount of cash to support the recommended activities. See Graph 1.
Both debt ratio and debt-to-equity ratio started decreasing from 2007 but it is still slightly above the industry average. Interest coverage ratio is gradually decreasing since 2005 but still higher than the industry average. These ratios shows Gemini is facing a less risky financial situation than the industry average. See Table 3.
On the cost side, operating costs in 2009 is below the industry average in all sectors. Again, this…...

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