Fod and Beverage Southwestern Univbersity

In: Business and Management

Submitted By boxchevyboy22
Words 601
Pages 3
Food and Beverages at Southwestern University Football Gam
Southwestern University has been showing increased growth in attendance to football games since the hiring of Coach Dillon. The growth in attendance has increased the need to better accommodate the growing crowd of spectators attending the football games. For the past few years game attendance has ranged between 35,000 and 60,000. Mr. Maddux has gathered information based on historical data and feedback from his staff which comprises the expected selling price of each item, the estimated variable cost in order to serve these items to attendees, and the percent revenue of each item. This data has been implemented into a breakeven analysis and the results will be explained in this report.
The total fixed cost for overhead for each game is $29,600.00. This cost includes $20,000.00 for salaried staff, $7,800.00 for utilities, and $1,800.00 for hourly workers. The total fixed cost must be covered for each of the five home games. The menu includes Soft drinks (which are expected to cover 25% of the fixed cost), coffee (which is expected to cover 20% of the fixed cost), hot dogs (which are expected to cover 20% of the fixed cost), hamburgers (which are expected to cover 20% of the fixed cost), popcorn (which is expected to cover 10% of the fixed cost), and misc. snacks (which covers 5% of fixed cost). This menu is not permanent and can be adjusted accordingly.
The breakeven analysis shows how many units must be sold for each item to cover its percentage of the fixed cost. According to the results, soft drinks must sell at least 4,000 units to breakeven with fixed cost. Coffee must sell 3,700 units, hotdogs must sell 4,554 units, hamburgers must sell 3,700 units, popcorn must sell 2691 units, and misc. snacks must sell 2,115 units to break even and cover fixed cost. Therefore the dollar sales for soft…...

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