Firewire Surfboards

In: Business and Management

Submitted By Zedworld
Words 1031
Pages 5
FireWire Surfboards Firewire Surfboards was created in the year 2005 by a group of colleges who happen to be friends. They all wanted to make a new kind of surfboards for the average person that wanted to go out and enjoy the waves. Firewire makes the claim that its surfboards are stronger, lighter and more flexible than any of its based competition’s surfboards. In order to keep up with the competition Firewire decided to start making custom surfboards instead of just their usual or original sizes. Along with making custom surfboards Firewire is doing other things in order to stay ahead of their competition. Channel Islands surfboards seems to be the major competitor of Firewire surfboards. However, it's surfboards aren't price efficient from what I’ve read, and doesn’t seem to come close to offering the flexibility and maneuverability that Firewires does. Firewire competitors mostly uses time dated technology and production that is thought to be harmful to the environment. Most “surfers prefer their gear old school,” that’s from what I’ve gathered, and the companies that have been established for decades had the upper hand on supplying this demand of the surf market. It also didn’t help that many of the surfboard manufactures had signed professional surfers and thousands of loyal customers that felt the technology “represented a real threat to the entrenched surfboard” companies that they had grown accustomed to. Firewire’s entrepreneurial team should have known their targeted audience as well as “their industries size as a whole, growth rate or the potential for growth, fundamental trends like up and down swings, and major players meaning those who do the same thing they do ”. Using this kind and amount of collective information, they will have a better chance of knowing how their competition will react to them entering this competitive surfboard…...

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